Criteo partners with DoorDash for multi-year retail media expansion

Criteo and DoorDash introduced a multi-year partnership on October 6, 2025, designed to increase retail media promoting throughout DoorDash’s market for grocery, comfort, and non-restaurant retailers. Based on the businesses, Criteo will perform as an extension of DoorDash’s U.S. promoting gross sales workforce, working immediately with manufacturers and companies whereas the 2 firms discover know-how integration alternatives over time.

The partnership addresses a rising alternative in delivery-based retail media. Retail media has emerged as one of many fastest-growing segments of digital promoting, with European markets reaching €13.7 billion in spending during 2024, representing 21.1% progress. Trade projections point out retail media will capture 20% of global advertising revenue by 2030, exceeding $300 billion in spending.

“That is an thrilling second for Criteo, DoorDash, and the advertisers and retailers we serve,” said Stephen Howard-Sarin, Managing Director, Retail Media Americas at Criteo, in line with the announcement. “Supply is a very powerful new path within the CPG shopper journey, and DoorDash has turn out to be a must-buy vacation spot for comfort, grocery and alcohol manufacturers.”

The collaboration supplies advertisers working with Criteo entry to DoorDash advert codecs together with onsite video, show banners, Sponsored Product, and Sponsored Manufacturers. Offsite channels spanning show, video, search, and social can even turn out to be out there by the partnership. This multi-format strategy permits manufacturers to succeed in shoppers throughout the total buy journey, from consciousness to conversion.

DoorDash chosen Criteo primarily based on established relationships throughout grocery, comfort, and retail classes. “We’re constructing an advert platform that lets each enterprise develop on DoorDash and past,” mentioned John Roswech, Head of Enterprise for Symbiosys at DoorDash, in line with the assertion. “We selected Criteo for its robust model and company relationships throughout grocery, comfort, and different retail classes.”

The partnership construction positions Criteo to carry model and company demand to DoorDash’s platform, which has expanded since its 2013 founding to function in additional than 40 international locations. DoorDash’s worldwide presence consists of acquisitions of Deliveroo and Wolt, combining international scale with native experience throughout a number of markets.

For Criteo, this partnership extends its retail media infrastructure past conventional retail environments into supply marketplaces. The company became the first onsite retail media partner for Google Search Ads 360 in September 2025, enabling advertisers to create campaigns throughout its retail community by Google’s interface. Criteo operates retail media packages for roughly 225 retailers globally and serves round 4,000 manufacturers by its platform.

The timing aligns with sustained progress in Criteo’s retail media section. The company reported second quarter 2025 revenue of $483 million in July 2025, with retail media exhibiting specific energy and prompting the corporate to lift its full-year steering. Platform adoption expanded to 4,000 manufacturers throughout that quarter, with new retailer partnerships together with Thermo Fisher, BJ’s Wholesale Membership, and grocers Weis Markets, Winn-Dixie, and Harveys Supermarkets.

Know-how integration between the 2 firms stays underneath exploration. Criteo’s AI-powered promoting platform processes greater than $1 trillion in annual commerce gross sales, in line with firm information. The platform makes use of synthetic intelligence to attach manufacturers, companies, retailers, and media house owners throughout digital commerce environments. DoorDash operates know-how and logistics infrastructure that shapes native commerce, offering companies instruments to develop and giving shoppers entry to neighborhood retailers.

The partnership addresses fragmentation challenges in retail media shopping for. Stephen Howard-Sarin famous the collaboration will assist advertisers “defragment retail media shopping for between supply market and retailer websites,” in line with the announcement. This unified strategy contrasts with current necessities that sometimes drive advertisers to handle separate campaigns throughout a number of retail media networks.

Supply platforms signify an more and more essential channel for shopper packaged items manufacturers. The shift towards on-line grocery and comfort buying accelerated throughout latest years, establishing supply marketplaces as vital touchpoints within the purchasing journey. DoorDash’s platform connects shoppers with native retailers throughout grocery, comfort, and different classes, creating promoting alternatives for the time being shoppers make buy selections.

Platform interoperability has emerged as a key trend in retail media. Latest developments embody partnerships enabling advertisers to entry retail media stock by unified interfaces fairly than managing campaigns individually throughout every community. These integrations handle operational complexity that has restricted advertiser adoption of retail media platforms past the biggest gamers.

The business construction of the partnership consists of multi-year commitments, although particular monetary phrases weren’t disclosed within the announcement. Criteo will collaborate with manufacturers and companies to facilitate promoting throughout DoorDash’s market, with specific give attention to grocery, comfort, and shopper packaged items sectors. The businesses indicated they may discover know-how integration alternatives because the partnership develops over time.

DoorDash’s promoting platform operates underneath the Symbiosys enterprise unit, which focuses on constructing monetization capabilities throughout the corporate’s market. The platform permits companies of assorted sizes to promote on DoorDash, with the Criteo partnership extending that attain to manufacturers and companies working with Criteo’s established community.

For entrepreneurs, the partnership creates a brand new channel to succeed in shoppers throughout grocery and comfort purchasing events. The power to activate campaigns throughout each onsite DoorDash stock and offsite channels supplies flexibility in marketing campaign technique and viewers attain. Measurement capabilities will allow advertisers to trace efficiency throughout these placements, although particular metrics and attribution methodologies weren’t detailed within the announcement.

Criteo’s presence within the supply market sector provides to its broader retail media portfolio. The corporate launched auction-based show know-how in June 2025, introducing programmatic flexibility into retail media environments. This shift from mounted pricing to advertiser-driven bidding mechanisms displays real-time class dynamics and seasonal demand patterns throughout retail media networks.

The partnership falls inside trade consolidation traits round retail media know-how. Over 90% of advertisers now partner with retailers to access first-party data, with manufacturers working with 4 to 6 retail media networks doubling in 2025. This diversification technique amongst advertisers displays the fragmented nature of retail media stock and the worth of reaching shoppers throughout a number of retail touchpoints.

Ahead-looking statements within the announcement famous potential dangers and uncertainties that might trigger precise outcomes to vary from predictions. Each firms referenced their respective Annual Studies on Type 10-Okay for the yr ended December 31, 2024, filed with the Securities and Change Fee, together with subsequent Quarterly Studies on Type 10-Q, as sources for understanding potential dangers. The businesses said they undertake no obligation to replace forward-looking statements besides as required by legislation.

The announcement positions each firms to capitalize on continued retail media progress. Trade analysts venture sustained growth by 2028, with European retail media spending anticipated to succeed in €28.8 billion by that yr. North American markets present related trajectories, with digital grocery sector income surpassing $200 billion in 2024.

Criteo operates as a world platform connecting the commerce ecosystem, buying and selling on NASDAQ underneath the ticker CRTO. The corporate emphasizes its AI-powered promoting platform and entry to commerce gross sales information as differentiators within the aggressive retail media panorama. DoorDash trades on NASDAQ underneath ticker DASH and positions itself as one of many world’s main native commerce platforms.

The multi-year partnership construction suggests each firms view delivery-based retail media as a sturdy alternative fairly than a short-term development. As shopper habits continues shifting towards on-line grocery and comfort buying, promoting capabilities on supply platforms turn out to be more and more strategic for manufacturers in search of to affect buy selections at vital moments.

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Abstract

Who: Criteo, a world commerce media platform buying and selling on NASDAQ underneath ticker CRTO, and DoorDash, an area commerce platform buying and selling underneath ticker DASH, introduced the partnership. Key executives embody Stephen Howard-Sarin, Managing Director of Retail Media Americas at Criteo, and John Roswech, Head of Enterprise for Symbiosys at DoorDash.

What: A multi-year partnership enabling Criteo to function an extension of DoorDash’s U.S. promoting gross sales workforce, offering manufacturers and companies entry to DoorDash advert codecs together with onsite video, show banners, Sponsored Product, Sponsored Manufacturers, and offsite channels throughout show, video, search, and social platforms. The businesses plan to discover promoting know-how integration over time.

When: The partnership was introduced on October 6, 2025, with implementation starting instantly. The multi-year settlement extends the collaboration over an prolonged timeframe, although particular finish dates weren’t disclosed.

The place: The partnership initially focuses on DoorDash’s U.S. market, with Criteo bringing model and company demand to grocery, comfort, and non-restaurant retailers working on the platform. DoorDash operates in additional than 40 international locations globally, although the Criteo partnership seems concentrated in American markets initially.

Why: The partnership addresses the rising significance of supply platforms within the shopper packaged items journey and goals to assist advertisers attain shoppers at buy moments whereas defragmenting retail media shopping for between supply marketplaces and conventional retailer websites. The collaboration permits DoorDash to leverage Criteo’s established relationships throughout grocery and comfort classes whereas offering Criteo entry to the fast-growing supply market promoting channel.