My Fair Take And Why I Have To Choose Omnisend

This Package assessment examines the platform’s capabilities after its rebrand from ConvertKit, addressing each creator wins and rising pains.

As an e-mail marketer who’s examined Package towards rivals, I perceive what issues — deliverability, automation energy, and whether or not assist helps when issues break.

I’ll share Package’s strengths, just like the visible automation builder and built-in monetization instruments, plus the restrictions that push companies towards options like Omnisend.

No sugarcoating the pricing considerations or lacking options, simply sensible insights that will help you resolve which platform fits you finest.

Be a part of me beneath for the entire breakdown of Package’s guarantees versus each day actuality.

What’s Package (ConvertKit)?

Kit is an e-mail advertising platform for content material creators, together with bloggers, authors, YouTubers, course creators, and influencers who prioritize viewers relationships over company advertising.

Based by Nathan Barry in 2013, Package emerged from his frustration with current instruments that didn’t perceive how creators talk with their audiences.

The Package expertise is supposed to be easy, with its dashboard homepage strolling you thru all of the steps obligatory to begin sending emails:

With Package, you construct e-mail lists with touchdown pages and varieties, ship broadcasts that appear to be private emails, and create visible automation sequences with out coding.

When somebody downloads your free information, you’ll be able to mechanically ship your welcome collection, tag them primarily based on pursuits, and transfer them by way of personalised content material paths.

You may as well promote digital merchandise inside your emails, run paid newsletters, and supply subscriptions straight inside Package without having further instruments. Add your course or e book, set your worth, and Package handles checkout and supply.

The Creator Community helps you develop by recommending your content material to different creators’ audiences, although necessary suggestions on free plans imply your subscribers see promotions for different creators, too.

Package works finest should you’re beginning, so when you will have a small subscriber checklist and want welcome emails, not advanced enterprise workflows.

When you’re monetizing your first product or constructing your preliminary viewers, Package’s simplicity helps. Want staff entry, superior analytics, or company options? You’ll outgrow it shortly.

ConvertKit’s rebrand to “Package” in late 2024 added commerce options whereas positioning itself as an “email-first working system.” However the query stays — does this creator-friendly platform ship whenever you want dependable assist and constant efficiency?

A hands-on Package assessment of its options

I’ve signed up for and examined Package for actual to see if it’s nearly as good as creators say for e-mail advertising. The quick model — it’s improbable for promoting digital merchandise and subscriptions, and its paid suggestion characteristic supplies one other income stream.

Nevertheless, should you promote bodily merchandise or require superior segmentation, it isn’t appropriate. I’ll undergo all the things you should know beneath in my ConvertKit assessment, beginning with the apparent:

How simple is Package to make use of?

Signup takes seconds — e-mail, password, finished. No enterprise questionnaires or bank card necessities. The dashboard instantly walks you thru 5 setup steps:

1. Add your e-mail subscribers
2. Customise your e-mail templates
3. Write your first broadcast e-mail
4. Ship your broadcast 
5. Create content material snippets

Every activity has a transparent button and progress tracker. After finishing a step, you get a tick and might transfer on to the following step:

In fact, you can even navigate the dashboard instantly with out taking any extra steps. The highest navigation makes use of descriptive dropdown menus:

I discover the navigation intuitive, and I notably like how every choice masses useful info to information my subsequent transfer, akin to on the Subscribers web page:

Package’s email builder is a spotlight, providing a number of templates and a list-based editor that allows you to transfer parts round with up and down arrows:

Automations, a paid characteristic, construct on that simplicity. Choose a template, transfer blocks round, and join actions with arrows. “It was easy to construct automation, e-mail checklist, and lead technology,” notes Ifeoluwa O., a Senior Digital Strategist on G2.

The Visible Automations assist numerous triggers, together with:

• Type submissions
• Tag additions/removals
• Purchases
• Customized subject adjustments
• Date-based triggers
• Subscriber occasions

Pre-built workflows for welcome collection, digital course supply, and product launches imply you’re not ranging from scratch.

However simplicity has limits. You’ll miss extra refined ecommerce options normal in platforms like Omnisend. You’ll be able to construct workarounds with tags and customized fields, however that defeats the aim of “easy.”

G2 evaluations mirror this divide. Newcomers love the preliminary expertise — “Straightforward to make use of with one of the best UI,” says Mohit V. However rising companies hit partitions quick.

A verified user in entertainment warns, “I like how easy the system is, however that will also be a draw back should you plan to scale and get extra granular together with your information.” Another notes the “studying curve” should you’re new to the platform.

I perceive their frustration, although my expertise differs. Package’s documentation and Creator College tutorials reply most questions earlier than they turn into issues. The assistance guides stroll you thru widespread workflows step-by-step.

Sure, you’ll hit limitations with superior options, however for core e-mail advertising duties — constructing lists, sending broadcasts — Package delivers on its ease-of-use promise. You want life like expectations about what “easy” means.

How good is Package’s e-mail automation?

I briefly touched on automations above, however in a nutshell, Package presents a number of pre-built automations that may develop, nurture, and promote to your subscribers. Minimal configuration is critical after importing an automation into your account.

Package’s automation builder consists of over 25 pre-built templates masking creator-specific eventualities — welcome sequences, product launches, paid publication setups, webinar funnels, and deserted cart restoration. Right here’s a screenshot of its automation library:

Templates like “Run a paid publication” or “Pitch your ebook with a free chapter” present Package understands creator enterprise fashions.

The visible automation builder works as marketed, letting you drag entry factors (kind submissions, tag additions, purchases), join actions (add to sequence, apply tag), and set situations to department subscriber paths.

Right here’s a screenshot of Package’s automation editor:

The e-mail template you’ll be able to see is accessed by deciding on the e-mail block within the automation editor. Right here’s one other picture exhibiting the workflow in motion:

I believe you’ll agree it’s a logical, well-designed editor. I like the way it shows all parts in collection and makes use of color-coded icons, so it’s simple to search out various things.

Selena S., a Advertising Specialist, says on G2: “Automations are simple to construct, and I like their direct assist. Targets inside automations simplify the funnel.”

Creator-specific automations make Package stand out. As an example:

• Survey new subscribers about their pursuits, tag them accordingly, then ship personalised content material paths
• Arrange evergreen newsletters the place every subscriber receives your finest content material timed from their signup date, not your publish date

However limitations exist. Michał Ok., a small enterprise Founder, points out a critical flaw: “It’s onerous or not possible to automize sending earlier newsletters to newly added individuals to the sequence.”

Moreover, lacking ecommerce triggers imply no browse abandonment, no win-back campaigns primarily based on buy recency, and no automated re-engagement for dormant consumers.

Whereas Package presents an deserted cart template, it requires handbook setup with built-in shops moderately than understanding of the field like Omnisend.

General, I believe you’ll love Package’s automation should you’re promoting programs, operating a paid publication, or constructing an viewers round content material. Nonetheless, you’ll outgrow it should you want buy conduct segmentation, multichannel campaigns, or enterprise-level personalization.

What ecommerce options does Package supply?

Package’s commerce options allow you to promote digital merchandise straight inside the platform — add your e book, course, or templates, set a worth, and embed purchase buttons in emails.

Right here’s a screenshot exhibiting its product editor:

No third-party checkout required. Fee processing runs by way of Stripe with aggressive charges at 0.6% plus bank card costs.

You’ll be able to create one-time purchases, recurring subscriptions with a number of tiers, pay-what-you-want choices, or digital tip jars for fan assist.

Low cost codes assist generate gross sales, and buyer segmentation retains paid subscribers separate from free ones — no extra pitching to individuals who already purchased.

Setup takes minutes. Add product particulars, customise your gross sales web page to match your model, then embed buy buttons on emails, touchdown pages, or exterior web sites.

I like that I can mix commerce with e-mail automation. I’m capable of tag purchasers mechanically, set off post-purchase sequences, and ship digital downloads immediately. Plus, my funnels adapt primarily based on what subscribers purchase, and I can observe all the things in a single dashboard.

Video coach Ed T. captures the experience on the evaluations platform G2, “It’s the freshest e-mail advertising program on the market! Not solely that, they provide one thing no different program presents, a manner for creators to find others.”

Nevertheless, the restrictions are apparent when promoting bodily merchandise. Package handles digital merchandise solely — no bodily items, stock monitoring, or delivery choices. You’ll additionally miss amount reductions, product bundles, and one-click upsells that devoted ecommerce platforms present.

That simplicity works for creators with simple wants. When you promote a mixture of digital and bodily items, it is best to look elsewhere.

How does Package deal with segmentation and viewers administration?

Package makes use of a single-list strategy the place all subscribers dwell in a single database, organized with tags and segments moderately than separate lists.

You’ll be able to add contacts in 3 ways:

• One subscriber — Add a single subscriber with their e-mail deal with
• Import CSV — Bulk import a number of subscribers with a CSV
• Different supplier — Auto-import emigrate from one other supplier

Whichever technique you employ, tags work as everlasting labels you manually or mechanically apply to subscribers. Create tags like “Course Purchaser,” “Webinar Attendee,” or “VIP Buyer” to mark fastened traits. Tags stay on subscribers indefinitely until eliminated.

For instance, if I choose to add one subscriber, I get the choice to “Add to tags.”

After importing contacts, Package supplies an analytics dashboard with metrics for internet new, whole, engagement, deliverability, purchases, and unsubscribes:

It’s a pleasing dashboard with all metrics displayed in numbers and with a bar/chart graph. Nevertheless, it’s essential to know that the engagement and deliverability tabs are locked until you improve to a paid Professional plan. You’ll see this message on the free plan:

The phase builder turns into accessible after importing or including your contacts and may be discovered by way of the Subscribers web page underneath + Create a Phase:

So, what are you able to do with segments after including them?

For starters, automations can set off when tags get utilized, conditional paths can examine for tag presence, and subscribers can select their tags with choice varieties.

Segments create dynamic teams primarily based on filter situations that mechanically replace. Construct segments for “Subscribers who joined within the final 30 days” or “Anybody with the Piano College students OR Guitar College students tag.”

As subscribers meet or cease assembly your standards, they move out and in of segments mechanically. You’ll be able to filter by tags, varieties, location, signup dates, buy historical past, or mix a number of situations.

“I like that the viewers can click on a hyperlink inside an e-mail and be mechanically segmented,” says a verified consumer by way of Capterra, “It is usually simple to create new broadcasts (emails), and ConvertKit just lately added the flexibility to have saved model colours.”

I’ve discovered that Package’s single-list mannequin simplifies group in comparison with e-mail advertising platforms with a number of lists. As a substitute of duplicating subscribers throughout totally different lists, you tag as soon as and phase infinitely.

As an example, wish to e-mail course consumers who haven’t bought teaching? Create a phase filtering for the Course Purchaser tag whereas excluding the Teaching Purchaser tag.

The visible phase builder handles fundamental AND/OR logic successfully. Inside a filter group, you select whether or not subscribers should match ALL situations or ANY situation. Add a number of filter teams for extra advanced logic — although you’ll hit limits in comparison with Omnisend.

Package’s strategy lacks predictive segmentation, engagement scoring, or multi-step behavioral situations, making it finest for fundamental buyer administration.

What’s Package’s buyer assist like?

Package’s assist construction displays its pricing tiers:

• Free plan customers get e-mail assist solely — submit a ticket and wait
• Creator plan prospects obtain 24/7 e-mail and chat assist, with AI agent responses immediately, and dwell specialists accessible inside two hours
• Creator Professional prospects get the identical AI on the spot responses, however human specialists inside quarter-hour

The self-service assets impress greater than the human assist. Package’s Assist Heart organizes content material into clear classes — Getting Began, Develop, Ship, Automate — with over 300 articles.

The dwell search works, surfacing related guides shortly. Video tutorials like “Getting Began: Lunch & Be taught” present visible walkthroughs for duties:

I’ve discovered that Package’s documentation high quality exceeds many rivals. Articles embrace screenshots, step-by-step directions, and reply the questions it claims to handle.

For instance, the “Switching to Package” part helps migrants from MailChimp, ActiveCampaign, and different platforms with platform guides.

However whenever you want human assist, experiences range wildly.

G2 reviewer Raghvendra R. says, “If you’re dealing with any difficulty to combine then there’s superb buyer assist which will help.”

Conversely, a Capterra reviewer says, “That is the worst assist I’ve had. They’ve a chat and also you get switched from individual to individual over the course of a number of days.”

Nevertheless, one other Capterra reviewer says, “Good! I’d extremely advocate ConvertKit. Customer support is nice, they’re fast to answer and actually useful.”

In my expertise, the AI agent handles easy queries adequately however struggles with advanced points. You’ll get on the spot responses about fundamental options or billing questions.

Technical issues, integration errors, or automation troubleshooting usually require escalation to human assist — the place the true wait begins.

How dependable is Package’s e-mail deliverability?

Package claims a 99.8% supply price and 40% common open price, and it publishes deliverability stories — a transparency degree most rivals can’t match.

Final month alone, Package despatched over a billion messages, sustaining that supply price, suggesting constant efficiency at scale.

It makes use of shared IP repute administration, that means your emails are despatched alongside different creators moderately than spammers or bulk entrepreneurs, theoretically defending deliverability.

Dan Go, a Excessive Efficiency Coach, reported “my deliverability went up, and other people have been replying to my emails as a result of they have been attending to their inbox” after switching to Package.

A Verified Consumer in Arts and Crafts noted on G2, “They’ve good deliverability and are maintaining with the expertise over time.”

However questions stay about its precise inbox placement charges. Supply price means emails reached the receiving server — not essentially the inbox. Package doesn’t publish inbox placement statistics, focusing as a substitute on the much less significant supply metric.

I’ve discovered Package’s deliverability satisfactory for fundamental creator wants. It presents devoted IPs for high-volume senders, however a devoted IP prices an eye-watering $250, and is critical in order for you full management over your email-sending repute.

So, Package’s deliverability is improbable on paper and must be no downside to your newsletters and content material updates, offered these shared IPs proceed being respected.

Does the Package e-mail designer ship?

Package’s e-mail designer prioritizes minimalism over flexibility. The visible editor enables you to drag format blocks, customise fonts and colours, and save templates — no HTML required until you need it.

Right here’s the way it appears with a inventory template:

Start line templates present construction whereas basic templates supply extra management. Every thing stays responsive by default.

The editor handles creator fundamentals nicely. Insert pictures with textual content wrap, add signatures with social hyperlinks, and embed tweets straight.

However simplicity turns into a limitation for superior wants. The visible editor locks you out of HTML entry completely. Wish to tweak one thing past the offered choices? You’ll want to begin over with an HTML template, dropping the visible modifying advantages.

Traditional templates permit some HTML modifications however prohibit the place you’ll be able to add content material — solely above or beneath the default content material space.

I’ve discovered the template library useful however restricted. Pre-built choices cowl newsletters, welcome emails, and fundamental promotions. Lacking are refined layouts for product showcases, multi-column designs, or interactive parts past countdown timers.

A Capterra reviewer echoes my sentiments, “The UX may be irritating. The e-mail template builder is fairly clunky, e.g., typically tremendous onerous to pick the ingredient you want.”

The editor’s power is its content-first design. Paste markdown textual content, use personalization tags, and modify content material primarily based on subscriber segments.

For creators who prioritize phrases over visuals, Package delivers. For manufacturers needing pixel-perfect management or superior design capabilities, you’ll hit partitions. It’s finest for writers who occur to want e-mail, not entrepreneurs who occur to write down.

What publication templates can be found in Package?

Package supplies 15 pre-built e-mail templates and one text-only template in its free plan. Right here’s a screenshot of Package’s broadcast dashboard, exhibiting a number of newsletter templates:

Any templates that you just edit follow the highest of the broadcasts web page, like this:

I respect how Package teams my templates on the high of the web page, and likewise how deciding on any template immediately masses the editor with no fuss.

Right here’s a template instance:

Nevertheless, the standard of the templates is mediocre as a result of the inventory pictures and colours lack character, and the fonts aren’t notably trendy.

In fact, it’s simple sufficient to vary these parts inside the e-mail editor, and to be frank, all the usual choices look skilled, albeit slightly boring.

The identical modifying capabilities apply for e-mail templates inside automations, moderately than broadcasts — templates inside automations are the identical as broadcast ones, akin to this one for the “Run a paid publication” move:

General, the variety of e-mail templates in Package is considerably lower than you get with Omnisend, which has 250+ templates. Moreover, Omnisend’s templates look nicer, have a drag-and-drop interface, and embrace extra objects you’ll be able to add for personalization.

Capterra reviewer Jaqueline sums it up, “For the worth, I believe it lacks in design and it doesn’t supply an enormous template library.” I fully agree.

How does Package deal with personalization?

Package makes use of Liquid templating for fundamental personalization. 

Drop in {{ subscriber.first_name }} wherever you need names to seem. Pull e-mail addresses with {{ subscriber.email_address }} or reference customized fields like pictures expertise or buy dates. For instance, I’ve added {{ subscriber.first_name }} to the primary line on this e-mail:

The @ image opens a menu of widespread tags should you overlook the syntax, offering a dropdown that allows you to seek for personalization choices:

Lacking information creates issues with out fallbacks. Add | strip | default: “good friend” to any subject, and Package shows your chosen textual content when subscriber information doesn’t exist.

You’ll be able to check all the things by previewing as totally different subscribers — for instance, see what Sarah sees versus what nameless signups obtain.

I’ve discovered the system handles creator fundamentals nicely — personalizing welcome emails, referencing subscriber pursuits by way of customized fields, or mentioning which creator referred them.

However you’ll miss superior options normal elsewhere, together with dynamic product suggestions primarily based on searching historical past (excellent for cross-selling) and behavioral triggers that adapt content material to engagement patterns.

Platforms like Omnisend supply these capabilities, whereas Package requires handbook workarounds or can’t obtain them.

For fundamental “Hello [Name]” personalization, Package works nice. For stylish behavioral concentrating on, look elsewhere to a extra superior e-mail platform.

Are Package’s varieties and touchdown pages sufficient?

Package’s touchdown pages and varieties are skilled and well-designed. Each codecs have a number of high-quality templates and an easy-to-use editor.

Let’s begin with the varieties — these embrace inline, modal, slide-in, and sticky bar codecs, every with a separate template library. Right here’s the inline kind library:

Clicking any template takes you to the shape modifying device:

The shape modifying device makes use of the identical list-based editor as for emails, letting you progress parts round with up and down arrows. It isn’t as intuitive as a drag-and-drop editor, nevertheless it’s purposeful and complemented by a logical settings sidebar.

It’s the same story for the touchdown pages, which have a singular template library with a number of choices for occasions, newsletters, podcasts, webinars, and extra:

Every template consists of cell optimization, customized subject assortment past simply e-mail addresses, and built-in thank-you pages. You’ll be able to A/B check totally different headlines with a paid plan, add countdown timers for urgency, or embed movies.

This template is one in every of my favorites:

Integration choices cowl most wants. JavaScript embeds work on any web site, WordPress customers get devoted shortcodes, and direct share hyperlinks allow you to promote varieties wherever — no web site required should you don’t have one.

One other characteristic I like is third-party analytics integration, which is extremely simple to make use of due to its availability inside the touchdown web page editor (I’ll contact on analytics extra within the subsequent part):

General, Package’s varieties and touchdown pages are one in every of its finest options. Nonetheless, there are limitations to contemplate earlier than signing up, akin to no exit-intent popups to catch abandoning guests, and no multi-step varieties for progressive profiling.

You’ll be able to’t goal primarily based on scroll depth, time on web page, or referral source, with platforms like OptinMonster and even Omnisend’s built-in varieties providing these progress accelerators as normal (they usually may make it easier to develop your checklist considerably extra).

How robust are Package’s reporting and analytics?

Package doesn’t have an analytics hub in its backend. As a substitute, it supplies a number of analytics touchpoints within the dashboard that present subscribers, open charges, click on charges, and unsubscribers.

These touchpoints embrace Sequences:

And Broadcasts:

From the Broadcasts dashboard, you’ll be able to click on any Broadcast’s topic line to see who it was despatched to, who opened it, and who clicked.

As you’ll be able to see, the information in these examples is nil as a result of I haven’t despatched them but — the purpose is that after I do, I can see their metrics with none fuss.

Moreover, the Subscribers web page will get analytics:

I discussed this earlier than within the segmentation part, however these tabs on the high allow you to cycle by way of engagement, purchases, and different metrics.

Right here’s a screenshot of an account with extra subscribers:

The bar chart and line graph are extremely useful in visualizing new subscribers. Plus, whole subscribers and different metrics get the identical graphs.

Maybe extra vital for you as a creator is Package’s transaction stories, which observe product gross sales, low cost utilization, and income in a easy desk view:

You’ll be able to export information out of your Merchandise stories, together with all buyer particulars, gross/internet income, and subscriber standing — fundamental metrics with out deeper analytics like buyer lifetime worth or buy patterns.

My expertise is that Package’s analytics is surface-level — open charges, click on monitoring, and fundamental income stories scattered throughout totally different screens. No cohort evaluation or predictive metrics. Enough for inexperienced persons, inadequate for data-driven progress.

Are Package’s integrations robust sufficient?

Package’s normal ecommerce integrations embrace Shopify, WooCommerce, Stripe, Squarespace Commerce, and Gumroad, which join by way of the Package backend to entry details about product purchases inside your Package account.

I’ve discovered the protection restricted for severe ecommerce, with no native BigCommerce, no Etsy, no Sq. connections. The Package App Retailer reveals simply 48 whole apps — closely weighted towards creator instruments moderately than retail platforms:

Creator-focused platforms dominate the mixing checklist. Teachable and Thinkific for programs. Podia for digital downloads and memberships. Patreon for recurring assist. These align with Package’s viewers however go away conventional ecommerce retailers looking for options.

I’ve discovered that the app ecosystem makes an attempt to fill gaps. As an example:

• Broadcast Enhance provides “data-driven insights” for e-mail administration
• OptinMonster supplies “extra kind templates to develop your checklist” 

However these third-party options imply further prices and complexity for options that different platforms embrace natively. Zapier stays the fallback for unsupported connections. Whereas purposeful, it provides one other potential month-to-month price and potential failure level to your tech stack.

Easy duties like syncing buyer information from unsupported platforms can turn into multi-step workflows requiring technical information.

Some reviewers have identified its limitations, with Soma on Capterra saying it has “Restricted integrations with different apps and purchasing carts.” Others discover the integrations acceptable, particularly WordPress and HubSpot prospects.

So, what’s my take? Package connects with main creator platforms adequately — Shopify, Gumroad for digital downloads, and Stripe for funds. Nevertheless it lacks integrations for stock sync and multichannel promoting. The combination library is for creators first, retailers second.

Can you actually generate income with Package?

Package presents two major income streams: 

1. Promoting digital merchandise straight 
2. Incomes by way of paid suggestions

Each work, however with caveats that decide profitability.

For digital merchandise, Package’s commerce options allow you to promote ebooks, programs, and paid newsletters with simply 0.6% plus bank card charges — aggressive pricing for easy transactions.

Arrange takes minutes. You add your digital product, customise the gross sales web page, and embed purchase buttons in emails and touchdown pages. The tight integration means automated supply and subscriber segmentation that will help you goal individuals with presents.

Paid suggestions current a distinct income alternative, letting you earn $2–$20 per subscriber when your viewers indicators up for newsletters you advocate.

To make use of paid suggestions, you should be a part of Package’s Creator Community and create a SparkLoop account. The SparkLoop integration powers Package’s paid suggestions system. 

SparkLoop, which Package acquired, handles {the marketplace} infrastructure the place creators pay one another for publication suggestions. Right here’s the way it works:

• Join your SparkLoop account to Package
• Get pre-approved inside 24 hours
• Browse 100+ newsletters keen to pay for suggestions

Your incomes potential is determined by checklist progress price and viewers kind — B2B audiences command greater charges than common client newsletters.

In my expertise, the earnings potential is excessive however requires scale with each strategies. With paid suggestions, you want constant checklist progress since earnings come from new subscribers seeing your suggestions.

For instance, a listing including 100 subscribers month-to-month would possibly earn $200–$2,000, relying on conversion charges and payout quantities. Not life-changing cash until you’re rising quickly.

Package supplies a calculator in its backend to see potential month-to-month income from paid suggestions — the instance beneath reveals $596.90 from 1,000 subscribers with a 13% common conversion price and three suggestions:

The underside line is that sure, you may make cash with Package. Digital product gross sales work nicely for creators with an viewers, and paid suggestions work nicely when you’ve got an intensive contact checklist (maybe out of your weblog or podcast).

Nevertheless, paid suggestions are typically meant to offer supplemental earnings, not change your major income streams until you’re including 1000’s of subscribers month-to-month.

Package pricing (2025): Is the fee value it?

From my Package free plan assessment, it helps as much as 10,000 subscribers with limitless e-mail broadcasts — unmatched generosity in e-mail advertising. You get touchdown pages, varieties, and fundamental automation at zero price.

The catch? A obligatory “Free Suggestions” characteristic that promotes different Package creators to your viewers, doubtlessly diluting your model.

Paid plans begin at $29/month for Creator (as much as 1,000 subscribers), leaping to $59/month for Creator Professional on the similar subscriber depend.

Each plans embrace limitless automations, sequences, and take away Package branding. Creator Professional provides superior A/B testing, Fb audiences, and deliverability reporting — options most platforms (akin to Omnisend) embrace at decrease tiers.

Right here’s a screenshot exhibiting Package’s newest plans:

Worth for cash

I believe Package’s pricing is steep in comparison with options whenever you scale for the options you get. At 5,000 subscribers, you’ll pay $79/month for Creator or $111/month for Creator Professional.

For context, MailerLite costs $39/month for comparable options in its Rising Marketing strategy. Omnisend is $88/month for a similar checklist measurement, however supplies entry to all normal options, so it supplies extra to your cash.

The worth proposition is determined by your corporation mannequin. When you’re promoting digital merchandise or operating paid newsletters, Package’s commerce options justify the premium. The visible automation editor and creator-focused templates save vital setup time.

Nevertheless, Package’s beneficiant free tier creates a double-edged sword. Whereas attracting inexperienced persons, it doubtlessly floods the platform with low-quality senders, affecting total deliverability — a priority whenever you’re paying premium costs.

What do different prospects take into consideration Package’s pricing?

Most prospects suppose Package’s pricing is truthful, however there are a number of complaints from individuals who really feel as if it lacks options for the worth.

Listed below are just a few evaluations from G2 and Capterra:

Constructive experiences:

• “Convertkit makes creating e-mail fairly simple, additionally they have improbable customer support. The worth is true. We are able to create, not fundamental, however not sophisticated, automation.” — G2 reviewer
• “For the worth I believe it lacks in design and it doesn’t supply an enormous template library” — Capterra reviewer

Widespread complaints:

• “The associated fee. I don’t use the entire options however I really feel like I’m paying for all of them” — G2 reviewer
• “For the the worth I believe it lacks in design and it doesn’t supply an enormous template library” — Capterra reviewer

My suggestion

When you’re a creator simply beginning, the free plan is value testing regardless of its limitations. For rising lists, price range accordingly — Package’s Creator plan is an funding, so make sure you’re utilizing its distinctive options like paid suggestions to justify ROI.

In any other case, you could be paying a premium when rivals supply comparable performance (and in some instances superior options) at decrease costs.

Package vs. Omnisend: Characteristic-by-feature comparability

Package fits you finest should you’re a creator monetizing digital content material and subscriptions. Omnisend wins for ecommerce, omnichannel advertising, and automating your buyer journey.

Each Omnisend plan consists of normal advertising options — e-mail campaigns, automations, segmentation, and varieties work identically whether or not you pay $16 or $59.

The Professional plan provides superior capabilities, together with detailed income attribution stories, personalised product suggestions powered by buy information, and bonus SMS credit equal to the worth of your month-to-month plan.

Right here’s a comparability desk exhibiting how every device handles totally different options:

In fact, there are different Kit alternatives to contemplate. These embrace:

Other than Omnisend, GetResponse is one of the best Package various as its Creator plan consists of paid publication subscriptions, a course creator, and a cell app for college students.

Remaining verdict: Which device is best for you?

Package delivers what it guarantees — easy e-mail advertising for creators constructing communities. Its visible automation builder works superbly, built-in monetization instruments eradicate third-party hassles, and the Creator Community presents real worth for viewers progress.

However those self same simplicities may turn into constraints as your corporation evolves past fundamental newsletters and paid subscriptions.

Package fits you if

You’re a solo creator, blogger, or coach centered on content material over commerce. You wish to promote digital merchandise or run paid newsletters with out technical complexity.

Take into account Omnisend when

You promote bodily merchandise, want deserted cart restoration, or need SMS and push notifications built-in seamlessly. Even should you’re small now and planning to scale later, it is best to take into account beginning right here — why migrate later when Omnisend grows with you?

My trustworthy tackle Package

I like Package’s publication focus, Creator Community, and the flexibility to earn by way of my digital merchandise and paid suggestions. Its interface, templates, and automations have zero overwhelm.

However as soon as I wanted ecommerce options and multichannel campaigns (akin to reaching my subscribers with e-mail and SMS), the restrictions grew to become dealbreakers. Switching to Omnisend revealed capabilities I didn’t know I wanted — and my income adopted.

The good transfer? Take a look at each platforms. Package presents 10,000 free subscribers, and Omnisend supplies full options for 250 contacts. See which interface clicks, which automations make sense, and which combine finest together with your current retailer and apps.

I hope my Package assessment helps you make one of the best choice.

FAQs