How To Stop Shopify Emails From Going to Spam: 2025 Guide

Shopify emails going to spam kills your repute. Prospects can’t discover their order confirmations. Your help replies disappear. That good marketing campaign you spent hours perfecting? Sitting in spam folders, unread and costing you gross sales.

Frequent issues embody lacking SPF/DKIM authentication, utilizing free electronic mail addresses, and mixing transactional with promotional emails.

Most fixes require updates in a number of locations. DNS modifications occur at your area supplier. Sender addresses change in Shopify settings. E-mail apps want their very own authentication setup. 

Getting every thing aligned takes work, however the payoff is instant as your emails begin reaching inboxes once more.

Comply with alongside to diagnose and repair your deliverability issues for transactional and advertising and marketing emails in Shopify and third-party apps like Omnisend.

Fast fixes for Shopify spam emails

You will discover a desk beneath containing fast fixes for the most typical causes behind Shopify emails going to spam:

Why are Shopify emails going to spam?

Your Shopify emails land in spam when electronic mail suppliers detect issues with authentication, sender repute, or message content material. Right here’s a rundown:

Technical authentication failures

Your area wants SPF, DKIM, and DMARC records to confirm possession:

• SPF tells suppliers which servers can ship for you
• DKIM provides encrypted signatures to your messages
• DMARC instructs suppliers deal with authentication failures

With out all three correctly configured, your emails fail fundamental legitimacy checks.

Shopify’s default sending setup creates further issues. You share Shopify.com’s infrastructure with thousands and thousands of shops. When others ship spam, your repute suffers. Your order confirmations get filtered as a result of another person’s retailer despatched unsolicited mail yesterday.

Platform migrations compound authentication points. DNS data nonetheless level to your previous supplier. E-mail signatures don’t match your new infrastructure. 

Suppliers see dramatic modifications — new sending IPs, completely different volumes, altered templates — and assume account compromise. They quarantine every thing whereas investigating.

Shopify DMARC settings errors embody:

• Publishing data to the basis area as an alternative of the _dmarc subdomain
• Lacking semicolons in coverage syntax
• Together with SPF mechanisms that exceed the 10-lookup restrict
• DKIM selectors that don’t match Shopify’s signing infrastructure

Watch this video to search out out extra about DMARC:

Sender repute and engagement failures

Utilizing @gmail.com or @outlook.com for enterprise indicators that you just’re a low-quality sender. E-mail suppliers know established companies spend money on {custom} domains. Free addresses correlate strongly with fraud and Shopify spam emails.

Historic sending habits additionally creates everlasting repute injury. That bought electronic mail listing from 2020 nonetheless impacts at present’s deliverability. Final 12 months’s aggressive Black Friday marketing campaign that generated spam complaints continues to decrease your sender rating.

Why are my advertising and marketing emails going to spam, even with a {custom} area? Your engagement metrics may help you work it out:

• Open charges underneath 20% point out undesirable mail
• Click on charges beneath 1% counsel irrelevant content material
• Immediate deletions sign recipient annoyance
• Spam criticism charges above 0.1% set off automated filtering

Mixing electronic mail varieties destroys deliverability. Based on Omnisend’s 2024 information, automated transactional emails convert at 33% when clicked. Advertising campaigns convert at 5.5%. 

Ship each from one handle and suppliers common your repute downward, inflicting order confirmations to hit spam alongside your gross sales emails.

Content material and structural triggers

Fashionable spam filters analyze patterns past key phrases. Topic strains with “FREE SHIPPING!!!” or “LIMITED TIME OFFER” mixed with extreme punctuation assure filtering. However subtler points trigger equal injury.

Picture-heavy emails stop content material evaluation. When 80% of your message is footage, filters can’t decide legitimacy. They assume you’re hiding textual content to evade detection.

URL shorteners immediately flag your emails. Reputable companies present full vacation spot URLs. Scammers disguise behind bit.ly hyperlinks. Utilizing them marks you as doubtlessly malicious.

Behavioral patterns matter as a lot as content material. Sudden quantity will increase, irregular sending schedules after constant patterns, or switching between vastly completely different message varieties all cut back deliverability.

How you can cease your Shopify emails from going to spam: A step-by-step information

Shopify emails land in spam when authentication fails, sender repute drops, or content material triggers filters. This information covers each repair wanted to achieve buyer inboxes constantly:

Authenticate your area with SPF, DKIM, and DMARC

We touched on DMARC and different authentication varieties above, however let’s be clear — they’re 100% essential to keep away from spam filters as a result of they permit electronic mail suppliers to confirm your area possession. No possession, no supply.

This picture reveals how the DMARC authentication course of works:

You want an lively paid Shopify plan so as to add authentication data. Growth shops and Pause & Construct plans can’t authenticate domains.

Establishing SPF and DKIM by way of Shopify

• Navigate to Settings > Notifications in your Shopify admin to open this settings part:

• Click on the Authenticate your area hyperlink subsequent to your sender electronic mail — doing so will open up this dialogue field along with your data:

• Copy the CNAME data Shopify shows
• Log in to your area supplier (GoDaddy, Namecheap, and so forth.)
• Add the CNAME data precisely as proven — one character mistaken breaks authentication
• Wait 48 hours for DNS propagation
• Shopify will confirm and present the authentication standing

Including a DMARC file

Gmail and Yahoo require DMARC as of February 2024. With out it, they rewrite your sender handle to [email protected].

Right here’s add the file:

• Create a TXT file in your area’s DNS settings
• Set the file identify to _dmarc
• Set the worth to v=DMARC1; p=none;
• Save and publish the modifications

This p=none coverage displays authentication with out blocking emails, providing you with time to repair any points earlier than implementing stricter guidelines.

For those who’re utilizing Omnisend for electronic mail advertising and marketing in your Shopify retailer, watch this video to learn to arrange all authentication settings for optimum supply and make emails not go to junk:

Use a custom-branded electronic mail area.

Free electronic mail addresses improve the chance of Shopify emails going to spam. [email protected] tells suppliers you’re both unprofessional or fraudulent.

Navigate to Settings > Notifications in Shopify and alter your sender electronic mail to [email protected] or [email protected].

No electronic mail internet hosting? Use Shopify’s forwarding function to create skilled addresses that path to your private inbox. Google Workspace gives full performance, however prices further and won’t be value it to cease your retailer from filling up with spam.

Heat your email-sending repute

Blasting hundreds of emails from a brand new area triggers spam filters since you lack an current sender repute. You want gradual quantity will increase. Right here’s an instance:

• Week one, ship to 50 engaged prospects
• Week two, ship to 150
• Week three to eight, improve sends by 25% per week

Preserve rising your sends till you attain capability. It ought to take 4 to eight weeks whole. Give attention to engagement throughout warm-up — ask questions, request suggestions, encourage replies. Every optimistic interplay builds belief.

Omnisend gives an automated area warm-up that regularly will increase the proportion of emails despatched out of your authenticated area.

This video gives further tricks to heat your area:

Keep away from spam set off phrases and messy formatting

These phrases set off some electronic mail supplier spam filters:

• “FREE SHIPPING!!!”
• “LIMITED TIME ONLY”
• “ACT NOW!!!”

The most effective workaround is to exchange them with descriptive language, reminiscent of:

• “Delivery included on $50+ orders”
• “Sale ends Tuesday at midnight”
• “New arrivals out there”

Steadiness pictures with textual content, as filters can’t learn footage and should flag some image-heavy messages as Shopify spam emails. Attempt to maintain textual content above 60% of whole content material.

By no means use URL shorteners. Scammers disguise behind bit.ly hyperlinks. Present full URLs, reminiscent of yourstore.com/merchandise. Check each hyperlink — damaged locations harm deliverability as a lot as suspicious ones.

Clear your electronic mail listing recurrently

Invalid addresses trigger bounces that injury your sender repute. A portion can be incorrect submissions by individuals, and a few can be from bots.

You may remedy each issues with double opt-in, the place subscribers should click on a affirmation hyperlink to affix your listing. Bots can’t full this course of.

It’s finest observe to take away inactive subscribers quarterly. Export them first for attainable re-engagement later. Six months with out opening an electronic mail means they’re correctly disengaged. 

Look ahead to bot patterns — random characters in addresses and bulk signups from bizarre domains are giveaways. Take into account including CAPTCHA or a honeypot to kinds to scale back bot submissions.

Separate advertising and marketing and transactional emails

Order confirmations and advertising and marketing emails are two completely different communications solely. Ship each from one handle, and the decrease open charges from advertising and marketing messages can drag down your transactional repute.

Break up your emails by operate:

When addresses keep separate, every maintains its personal repute. Omnisend robotically sends transactional and advertising and marketing emails by completely different infrastructure, preserving your order confirmations protected even when promotional campaigns carry out poorly.

The underside line

The fitting sequence issues. Authentication comes first as a result of nothing works with out it. Your {custom} area depends upon correct DNS data. Heat-up wants each authentication and an expert handle. Checklist cleansing and content material optimization work collectively. 

E-mail separation protects all of your earlier efforts. These steps construct on one another — complete implementation delivers constant inbox placement.

Greatest practices to maintain your Shopify emails out of spam

Lengthy-term inbox placement depends upon constructing belief with electronic mail suppliers by way of predictable habits and engagement metrics.

Comply with these finest practices to ascertain that belief:

Set up constant sending patterns

E-mail suppliers can flag emails with irregular sending patterns as spam. Weekly newsletters each Tuesday at 10 AM change into your anticipated sample. Swap to each day blasts with out warning, and spam filters can activate. 

Quantity modifications matter too. Scaling from small lists to giant ones wants gradual development. E-mail suppliers flag dramatic will increase as potential safety breaches.

Ship newsletters on mounted days, course of transactional emails instantly, and area promotional campaigns evenly, with related month-to-month volumes. These patterns will assist to ascertain you as a authentic sender.

Write topic strains that work

Your topic line faces two judges — spam filters and human readers. Order and delivery confirmations with particulars move each exams. Messages loaded with gross sales language and extreme punctuation fail each.

Match your topic line to electronic mail content material, use sentence case phrases as an alternative of caps, skip overused gross sales phrases, keep underneath 50 characters, and embody private particulars when attainable. 

Personalised topic strains outperform generic gross sales bulletins as a result of they reveal relevance. You too can use Omnisend’s subject line tester to refine your efforts — it scores your topic strains, and you should use AI to enhance them:

Goal content material for higher engagement

Omnisend’s information reveals automated emails obtain 33% click-to-purchase rates versus 5.5% for broadcasts. The distinction comes from reaching the fitting individual on the proper second. 

Phase by buy recency, engagement ranges, searching habits, order patterns, and time zones. Layer demographic information with behavioral insights for sharper focusing on.

Match content material to segments. Electronics patrons want completely different messaging than style prospects. First-time purchasers require schooling, whereas repeat patrons need loyalty rewards. Relevance drives engagement, and engagement retains you out of spam.

Use skilled templates

Email templates which might be skilled and suited to the aim of your message gained’t encourage prospects so as to add you to their spam pile.

Omnisend’s template library and drag-and-drop email builder deal with the design fundamentals — you add your content material blocks, product pictures, and proposals with out ranging from scratch.

Take a look at the template instance beneath for an anniversary electronic mail in Omnisend:

Discover how colourful and attention-grabbing that template is? That’s as a result of it’s a advertising and marketing electronic mail. Your transactional emails, reminiscent of order confirmations, must be easier to prioritize essential data. Right here’s an instance:

As fundamental as it’s, the Shopify order confirmation email above is extremely efficient with a low probability of ever being thought-about spam.

Observe metrics that matter

Omnisend gives deliverability stories for electronic mail and SMS channels, with every dashboard displaying marketing campaign and automation efficiency. The picture beneath reveals navigate to the Deliverability part:

It’s additionally finest observe to be careful for these metrics:

• Bounces above 2% — Low-quality contacts are in your listing
• Spam complaints over 0.1% — Content material issues or sending to unengaged customers
• Open charges beneath 20% — Emails touchdown in spam folders, not inboxes
• Click on charges underneath 1.22% — Content material isn’t related to your viewers
• Unsubscribe charges above 0.2% — Usually results in spam complaints

Bear in mind — a number of metrics transferring within the mistaken course point out systemic issues that want instant consideration earlier than your sender repute tanks fully.

Check every thing first

Run campaigns by way of mail-tester.com earlier than sending. Verify total spam scores, authentication standing, blacklist presence, content material evaluation, and rendering points.

Check throughout suppliers utilizing seed addresses since Gmail, Yahoo, and Outlook filter in a different way. What reaches one supplier’s inbox may hit one other’s spam folder. Testing prevents surprises and identifies fixes earlier than campaigns launch.

Get prospects to whitelist you

Ask prospects so as to add your electronic mail handle to their contacts. Completely different electronic mail suppliers name it various things — protected sender listing, authorised contacts, or handle e book — however the outcome is similar. Your emails skip spam filters solely.

Give your prospects a cause to do it with reductions. The extra prospects who whitelist you, the higher your repute turns into with their electronic mail supplier. 

It’s a suggestions loop that advantages everybody — you attain inboxes, they get offers, and electronic mail suppliers see real curiosity in your messages.

How you can use Omnisend to maximise your Shopify electronic mail deliverability

Omnisend is without doubt one of the highest-rated Shopify email marketing apps as a result of it addresses the deliverability gaps in fundamental electronic mail instruments like Shopify E-mail, which lack the required infrastructure for constant inbox placement at scale.

Constructed-in authentication and monitoring

You’ll get a step-by-step authentication setup with guides for main DNS suppliers. Not like Shopify E-mail’s hands-off strategy, the deliverability dashboard repeatedly displays your SPF, DKIM, and DMARC standing.

The dashboard reveals issues by supplier — if Gmail blocks 30% whereas Yahoo delivers 95%, the place to focus. Area repute, listing well being scores, and engagement metrics seem in a single view, changing guesswork with information.

Segmentation that protects sender repute

Behavioral segmentation identifies your engaged subscribers — those that opened inside 90 days, latest clickers, and lively patrons. Sending to those teams first maintains the engagement ranges that maintain you out of spam folders.

VIP prospects, dormant subscribers, and location-based teams come pre-configured. The system reveals which segments want re-engagement versus removing, stopping the gradual engagement decline that damages deliverability.

Infrastructure constructed for inbox placement

Your sending repute stays remoted from different retailers utilizing separate infrastructure. Quantity limits improve regularly as electronic mail suppliers study to belief your area — stopping the sudden spikes that set off filtering.

Templates bear spam filter testing earlier than launch. Picture ratios, hyperlink placement, and HTML construction all meet deliverability requirements. The builder blocks widespread errors, reminiscent of image-only emails or damaged formatting, that fail in Gmail or Outlook.

Assist when issues happen

For those who encounter deliverability points, help groups assist throughout all plan ranges, from free to Professional. Shopify E-mail’s common help hardly ever addresses these technical deliverability challenges.

With Omnisend, you obtain automated warm-up steering for brand new domains and entry to devoted IPs for high-volume sending. These options come normal somewhat than as expensive add-ons, making professional-grade deliverability accessible no matter your retailer measurement.

Troubleshooting guidelines to cease your Shopify emails from going to spam

Run by this guidelines to repair your Shopify electronic mail going to spam points. Every merchandise addresses a standard failure level that triggers spam filters or damages your sender repute.

Area and authentication setup

• Confirm SPF file contains Shopify’s sending servers
• Configure DKIM signing on your area in Shopify settings
• Publish DMARC file with correct Shopify DMARC settings
• Swap from @gmail.com to [email protected]
• Verify DNS propagation accomplished (can take 48 hours)

Sender repute administration

• Take away subscribers who haven’t engaged in over six months
• Separate transactional emails from advertising and marketing campaigns
• Ship advertising and marketing from [email protected], orders from [email protected]
• Begin with engaged segments when warming up new domains
• Monitor bounce charges — maintain underneath 2%

Content material optimization

• Substitute FREE, GUARANTEED, ACT NOW in topic strains
• Preserve textual content at 60% of electronic mail content material or increased
• Write topic strains in regular case, not caps
• Substitute URL shorteners with full vacation spot hyperlinks
• Embrace a transparent unsubscribe hyperlink within the header or footer

Pre-send verification

• Ship check emails throughout Gmail, Yahoo, and Outlook
• Run mail-tester.com earlier than launching campaigns
• Confirm all hyperlinks work and level to authentic pages
• Verify that the from handle matches the authenticated area
• Guarantee the topic line precisely describes the content material

Ongoing upkeep

• Clear lists quarterly
• Observe engagement metrics weekly
• Replace authentication when altering electronic mail suppliers
• Phase based mostly on buy recency, preferences, and electronic mail engagement
• Examine sudden deliverability drops in your electronic mail advertising and marketing app

How you can take management of your Shopify electronic mail deliverability

Shopify emails going to spam isn’t inevitable. Repair authentication, enhance your sender practices, and preserve listing high quality to achieve buyer inboxes constantly.

Begin with DNS data — SPF, DKIM, and DMARC show you personal your area. Swap from free electronic mail addresses to {custom} domains. These technical fixes take hours, not weeks. 

Subsequent, construct a repute regularly. Heat up new domains by beginning small and rising quantity weekly. Ship to engaged subscribers first.

Take away inactive subscribers quarterly. Separate transactional from advertising and marketing emails. Write topic strains that inform somewhat than hype. 

Check each marketing campaign earlier than sending and monitor your metrics. In case your bounce charges climb above 2% or spam complaints exceed 0.1%, then you’ve got instant issues requiring consideration.

Shopify’s built-in electronic mail handles fundamental newsletters however lacks infrastructure for severe electronic mail advertising and marketing. Omnisend separates transactional and advertising and marketing streams, gives automated warm-up, and presents deliverability specialists who perceive complicated authentication points. 

Take motion at present. Authenticate your area. Clear your listing. Repair your content material. Your emails will transfer from spam folders to inboxes, enhancing buyer communication and driving gross sales. 

FAQs