The model has additionally labored with Gen Z stars, together with Troye Sivan and Tyla.
To this point, client sentiment to the brand new advertising technique “has been very optimistic… driving dialog and engagement,” Torres mentioned. “I don’t need [consumers] to see us as a model, I need them to see us as a peer, as an individual.”
Hole Inc. reported flat Q2 2025 gross sales, as much as $3.73 billion from $3.72 billion on 2024. It mentioned it anticipated President Donald Trump’s tariffs to value the enterprise between $150 million and $175 million this 12 months.
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