Complete 2025 Guide & Real User Feedback

Brevo has rapidly gained the eye of electronic mail entrepreneurs, and there are causes behind its recognition.

Earlier than committing to a different advertising platform, this Brevo assessment will allow you to perceive how this instrument compares to others in 2025.

Brevo (previously Sendinblue) went by means of a significant revamp in Could 2023. It grew from a fundamental electronic mail instrument right into a full-scale operations platform, good for companies of all sizes.

At the moment, over 500,000 companies use Brevo worldwide, and it has a 4.3-star ranking on Trustpilot. Widespread reward goes towards its pricing mannequin, which fees based mostly on the variety of emails despatched, not the variety of contacts.

Our complete Brevo electronic mail advertising assessment for 2025 examines actual consumer experiences and compares how Brevo’s options differ from opponents. You’ll know precisely what works, what doesn’t, and who ought to take into account this platform.

Overview and key options

Brevo is an all-in-one advertising platform that caters to restricted budgets. The corporate’s core promise is to offer companies enterprise-level instruments which might be simple to make use of and reasonably priced.

Right here’s what you get with Brevo:

• Electronic mail marketing campaign builder with drag-and-drop enhancing
• Advertising and marketing automation that includes visible workflow builders
• SMS and WhatsApp advertising for multi-channel campaigns
• Dwell chat (Conversations) with chatbots plus social media integration
• Constructed-in CRM for managing contacts and gross sales pipelines
• Touchdown web page builder and signup varieties with GDPR compliance

What units Brevo aside is its beneficiant contact storage throughout all plans. Most opponents provide pricing based mostly in your contact checklist, whereas Brevo permits excessive limits even on decrease plans.

The platform additionally consists of AI-powered options like copy ideas and send-time optimization. Current updates now will let you combine WhatsApp Enterprise and supply entry to superior segmentation instruments.

Brevo’s dashboard makes use of a clear, fashionable interface that displays the platform’s 2023 rebrand efforts. The primary navigation clearly separates electronic mail campaigns, SMS messaging, automation workflows, and CRM capabilities into distinct sections:

Professionals and cons

Right here’s what our Brevo assessment testing and consumer analysis revealed:

Person sentiment on varied Brevo electronic mail opinions displays these factors. One G2 reviewer famous, “Its interface could be very intuitive, so that you don’t should be an skilled to create campaigns or automate processes.”

Nonetheless, a Trustpilot user complained, “Terrible. Blocked my account for no purpose and didn’t inform my why, simply informed me to go elsewhere.”

The platform works effectively for companies prioritizing options over hand-holding. Nonetheless, should you want intensive help or have advanced group collaboration wants, alternate options like Omnisend may be a greater choice.

Onboarding expertise

Getting began with Brevo is fast. You’ll be able to join with simply an electronic mail handle or a Google/Apple account.

After receiving an electronic mail affirmation, the system requests a quick firm profile, the place you share particulars corresponding to group measurement and variety of contacts.

Brevo then suggests importing contacts. You’ll be able to add them from CSV or Excel information, or join through direct integrations. Whereas elective, doing this early helps the platform customise your dashboard.

Subsequent, Brevo will information you on how you can create a marketing campaign. It walks you thru constructing your first electronic mail utilizing pre-designed templates or the drag-and-drop editor. The structure is clear and uncluttered, with tooltips explaining how every characteristic works.

One standout characteristic within the Brevo assessment is its onboarding guidelines for monitoring your progress. It covers area authentication, contact import, and first marketing campaign creation.

Brevo electronic mail advertising and automation

Complete Brevo electronic mail advertising opinions cowl instruments for each rookies and skilled entrepreneurs, and this Brevo assessment is not any exception. We’d like to notice that the platform combines user-friendly design instruments with subtle automation options that sometimes value rather more elsewhere.

Particularly, we discovered the automation builder to be particularly highly effective.

Ease of use and editor

The drag-and-drop editor is simple and straightforward to work with. It comes with 12 content material blocks, together with textual content, photos, buttons, and product listings.

The model belongings characteristic permits you to save logos, colours, and fonts for a constant marketing campaign. Right here’s what the e-mail editor seems to be like:

Additionally, constructing emails doesn’t take lengthy. The editor provides you entry to over 8,000 inventory pictures and fundamental picture enhancing instruments. You’ll be able to resize photos, add filters, and crop instantly with out leaving the editor.

One G2 reviewer praised the expertise: “Its interface could be very intuitive, so that you don’t should be an skilled to create campaigns or automate processes. And its automation choices are very highly effective, permitting you to nurture your prospects personally with out lifting a finger.”

Nonetheless, some customers point out occasional lag when loading components or switching between sections. The interface typically feels clunky when working with image-heavy campaigns or advanced layouts.

Templates

Brevo provides greater than 40 responsive electronic mail templates organized by trade and use case. Classes embrace retail, hospitality, actual property, and SaaS.

You’ll discover templates for newsletters, promotional campaigns, product bulletins, and transactional emails.

Each template is optimized for cellular gadgets and comes with placeholder content material to information your structure and messaging. The designs prioritize clear, minimalist aesthetics reasonably than heavy visible layouts.

The variability is respectable however restricted in comparison with opponents like Omnisend, which offers over 240 electronic mail templates.

Varieties and signup

The shape builder integrates seamlessly together with your electronic mail marketing campaign methods and facilitates automation workflows. You’ll be able to create popup varieties, embedded varieties, slide-ins, and full touchdown pages. Each could be custom-made to your model’s type. 

It additionally consists of consent checkboxes, privateness coverage hyperlinks, and double opt-in affirmation to remain GDPR compliant. You may as well set varieties to seem after a time delay, when a customer scrolls, on exit intent, or on particular pages.

Nonetheless, one disadvantage is that Brevo doesn’t present pre-designed type templates. You’ll need to construct every little thing from scratch, which could be time-consuming.

Segmentation and personalization

Brevo permits you to section contacts based mostly on information like electronic mail conduct, buy historical past, and web site exercise. You’ll be able to create segments that replace robotically as contacts meet or go away sure circumstances.

With dynamic content material personalization, you should use contact fields, behavioral triggers, and conditional logic to customise emails for various viewers segments. Brevo can even counsel merchandise based mostly on earlier buying conduct and content material based mostly on a buyer’s location.

The segmentation interface is simple to make use of with situation builders. Nonetheless, it doesn’t provide a complicated tagging system, in contrast to some opponents. This could restrict advanced viewers group methods.

Automation workflows

The visible workflow builder helps advanced if/else logic. It comes with ready-made templates for frequent sequences like welcome emails, deserted cart restoration, birthday messages, and re-engagement campaigns, as proven beneath:

Workflows can run throughout a number of channels like electronic mail, SMS, and WhatsApp from a single automation sequence. With multi-channel triggers, you possibly can make sure that the message is constant throughout all touchpoints.

You’ll be able to take a look at workflows earlier than activation utilizing pattern contacts to forestall pricey errors. Superior options embrace lead scoring, contact particulars, webhook connections, and {custom} occasion monitoring. 

One of the best half? These superior automation options come at a low worth.

Deliverability and compliance

For this Brevo assessment, we checked latest trade supply charges and located that Brevo maintains a rate of around 88.3%. It helps SPF, DKIM, and DMARC setup with clear step-by-step directions for area authentication.

To adjust to privateness legal guidelines, Brevo shops contact information on European servers when required through devoted EU information internet hosting choices. It additionally consists of security measures like two-factor authentication (2FA) and role-based permissions for group accounts.

Automated bounce administration, unsubscribe dealing with, and spam grievance processing are constructed into the system. It additionally helps guarantee compliance with electronic mail suppliers through the use of one-click list-unsubscribe headers. With suggestions loop information, you possibly can monitor grievance charges.

Listed below are its options for GDPR compliance:

• Consent administration instruments
• Information processing agreements
• EU information internet hosting choices

Brevo additionally blocks bought electronic mail lists to forestall spam. Nonetheless, some Brevo opinions report accounts being suspended for campaigns with decrease engagement charges, which could be irritating.

The platform additionally makes use of computerized throttling to optimize sending instances, although you possibly can’t customise supply speeds.

Brevo multi-channel and superior options

This Brevo assessment wouldn’t be full with out analyzing the platform’s multi-channel capabilities. Past electronic mail, Brevo provides SMS, WhatsApp, reside chat, and AI-powered instruments, giving companies a number of methods to attach with prospects in a single platform.

SMS and WhatsApp

Brevo’s SMS advertising makes use of a credit-based system with aggressive charges. US SMS prices round $1.09 per 100 messages. Charges are greater for different international locations.

You may as well join WhatsApp Enterprise for direct messaging campaigns, and the primary 1,000 messages are free on paid plans.

Our Brevo assessment discovered that each SMS and WhatsApp combine with email automation workflows. You’ll be able to set off SMS follow-ups based mostly on electronic mail conduct or ship WhatsApp messages for cart abandonment sequences. Right here’s what a Brevo SMS flowchart seems to be like:

Dwell chat (Conversations)

Brevo Conversations provides you limitless reside chat, even on the free plan. The widget consists of automated triggers, chatbots for FAQs, and customer analytics that present what individuals are doing in your web site in actual time.

It additionally consolidates social media messages from Fb, Instagram, and WhatsApp into one inbox. This makes it simpler to handle conversations and hold contact data up to date within the CRM.

At $15/consumer/month for superior options, the pricing competes towards standalone reside chat options like Zendesk Chat.

Right here’s a have a look at the consumer interface of Brevo Conversations:

AI instruments

Brevo’s newest AI innovation, Aura AI, goes past fundamental content material ideas. This AI-powered assistant handles real-time marketing campaign optimization, smarter segmentation based mostly on buyer conduct, and particular person send-time optimization for every contact.

It additionally suggests A/B take a look at variations and analyzes efficiency robotically. It’s a characteristic that many opponents don’t but provide.

Aura AI works within the background, caring for ongoing optimizations so customers can deal with marketing campaign technique as an alternative of handbook fine-tuning.

Brevo CRM assessment

Our Brevo assessment of its CRM reveals a surprisingly succesful gross sales instrument included on each plan. Whereas it received’t exchange devoted CRM platforms like HubSpot, it addresses the basic gross sales administration wants of small to medium-sized companies.

You’ll be able to customise deal levels, assign likelihood percentages, and set anticipated shut dates.

What’s extra, you possibly can handle your contacts seamlessly alongside together with your advertising contacts, creating unified buyer profiles.

For every deal, you possibly can log notes, monitor emails, and look at exercise timelines. Gross sales groups can monitor communication historical past and set follow-up reminders instantly inside the platform. The system robotically logs emails despatched by means of Brevo campaigns on to contact data.

Nonetheless, there are some limitations. Lead scoring and superior analytics aren’t included within the CRM module. Reporting capabilities are fundamental, exhibiting solely deal values and stage progress with out detailed insights.

General, the CRM works greatest for less complicated B2B gross sales processes or ecommerce companies monitoring high-value buyer relationships. Advanced gross sales organizations requiring territory administration, superior forecasting, or better reporting will want devoted options.

On the plus aspect, integration with advertising automation creates highly effective lead-nurturing workflows. Contacts robotically transfer between advertising sequences and gross sales pipelines based mostly on engagement conduct and deal standing.

Brevo Conversations assessment (customer support platform)

Past the reside chat capabilities talked about earlier, Brevo Conversations deserves deeper examination as a standalone customer support answer. This Brevo assessment reveals how the instrument performs in actual help eventualities:

• Sensible routing and queue administration can deal with high-volume buyer inquiries
• Superior automation qualifies leads, schedules demos, and directs inquiries to specialised group members
• Efficiency analytics monitor response instances, decision charges, and satisfaction scores
• Workforce productiveness monitoring helps managers establish coaching alternatives by means of dialog transcripts
• Electronic mail advertising integration robotically generates follow-up sequences for product schooling

Right here’s a fast have a look at Brevo Conversations’ chatbot state of affairs:

The platform’s energy lies in combining reactive customer support with proactive advertising outreach. Nonetheless, enterprise options like advanced reporting dashboards require Marketing strategy upgrades.

A Trustpilot user remarked: “What I like is to have fast solutions to questions I can have. They offer superb recommendation to keep away from spam. The editor could be very pleasant, and we will use any form of services, corresponding to Photoshop or Canvas.”

Pricing and plans

Brevo’s pricing construction is likely one of the most distinctive options of this instrument. As a substitute of charging based mostly on contact rely, Brevo pricing is determined by electronic mail quantity despatched month-to-month.

This mannequin works effectively for companies with massive contact lists however average sending wants.

There are 4 primary plans, plus a pay-as-you-go choice. Options improve with every tier, whereas superior automation and reporting are gained at greater ranges.

Nonetheless, contact storage stays beneficiant throughout all plans, although limitless storage is just supplied on the Enterprise plan.

That mentioned, hidden prices can add up rapidly. A number of customers, touchdown pages, or branding removing require further charges. SMS and WhatsApp messaging use separate credit score techniques, and prices might accumulate should you run a whole lot of text-based campaigns.

Our Brevo assessment discovered the pricing to be aggressive for small to medium-sized companies, particularly when in comparison with platforms that cost by contact rely. Nonetheless, firms with bigger or advanced reporting wants would possibly discover higher worth elsewhere.

Let’s break down Brevo’s pricing construction additional.

Free plan

Brevo’s free plan is nice for small companies beginning out with electronic mail advertising. It provides you 300 emails/day with no month-to-month sending cap, although this each day restrict can really feel restrictive if you want to ship a marketing campaign immediately.

You’ll be able to retailer as much as 100,000 contacts, which is extra beneficiant than most free plans, in keeping with our Brevo assessment.

The plan consists of options like a drag-and-drop electronic mail editor, fundamental automation for as much as 2,000 contacts, and transactional emails. Nonetheless, there’s no entry to internet push notifications.

Advertising and marketing automation templates embrace welcome sequences and fundamental workflows, although superior triggers and multi-channel automation require upgrades. Kind builder and touchdown web page creation aren’t included, which may restrict lead era capabilities.

Emails on the free plan show Brevo branding, and you’ll’t take away it. Buyer help is proscribed to electronic mail solely and could be sluggish in comparison with paid plans.

Analytics solely cowl the fundamentals, exhibiting opens, clicks, and unsubscribes with out superior segmentation or conversion monitoring. A/B testing, superior reporting, and cellphone help are additionally not supplied at this stage.

Starter plan

The Starter plan begins at $9/month for five,000 emails and removes the each day sending restrict of the free plan. Pricing scales with greater electronic mail volumes, and you’ll retailer limitless contacts as soon as you progress above 20,000 month-to-month emails.

This tier provides fundamental analytics with open and click on monitoring, 24/7 electronic mail help, and the choice to take away Brevo branding for an extra charge of $10.80/month. Nonetheless, automation stays capped at 2,000 contacts, which limits rising companies.

Touchdown pages and A/B testing aren’t included, however you do get entry to superior segmentation options. Multi-user entry isn’t out there, so group collaboration is proscribed. Cellphone help and reside chat stay unavailable, leaving electronic mail as the one help channel.

Advertising and marketing automation consists of fundamental workflows and templates however lacks superior triggers, conditional logic, and multi-channel capabilities.

Reporting continues to be fundamental, offering important metrics with out superior attribution or conversion monitoring. However you get unrestricted sync to Google and Fb Adverts.

Marketing strategy

The Marketing strategy begins at $18/month for five,000 emails. It’s usually one of the best match for many rising companies. This tier reveals limitless automation contacts, eradicating the two,000-contact restriction on the Starter plan.

You additionally get superior options like limitless touchdown pages (with one included free), A/B testing for topic traces and content material, and send-time optimization. Multi-user entry is on the market for as much as 10 group members, with further seats costing $12/month every.

Precedence cellphone help is on the market throughout enterprise hours, on prime of electronic mail help.

Reporting turns into rather more detailed, including conversion monitoring and marketing campaign attribution throughout a number of channels. Likewise, warmth map analytics and superior segmentation instruments assist optimize marketing campaign efficiency.

Automation additionally will get an improve, with conditional workflows and multi-channel capabilities (electronic mail, SMS, and WhatsApp) and lead scoring. Personalization is extra superior, making it simpler to construct advanced nurture campaigns.

Nonetheless, further prices accumulate rapidly. Further touchdown pages value $24/month for 5 further pages. Devoted IP addressing requires $251/12 months for improved email deliverability management.

Enterprise (Brevo Plus) plan

Brevo’s Enterprise plan is custom-priced, sometimes beginning round $10,000/12 months for firms sending 350,000+ month-to-month emails. This tier targets massive companies, businesses, and high-volume senders.

Per our Brevo assessment, premium options embrace limitless contacts, sub-accounts for company administration, single sign-on (SSO), precedence API entry, and devoted account administration. Groups additionally get tailor-made onboarding and coaching.

Safety features increase with IP whitelisting, superior consumer permissions, and stronger information safety measures. You may as well arrange {custom} integrations with webhook precedence to make sure dependable connections with enterprise software program techniques.

Assist improves with a devoted success supervisor, premium cellphone service, and sooner response instances.

Pay-as-you-go (PAYG) credit

Brevo additionally provides a pay as you go credit score system for companies with irregular sending wants. Credit by no means expire and embrace no each day sending limits, which makes this a superb choice for seasonal campaigns or occasional newsletters.

The worth is $35 (€30) for five,000 credit and $105 (€90) for 20,000 credit. These credit provide you with Starter-level options, together with fundamental automation for as much as 2,000 contacts, transactional emails, and internet push notifications. Nonetheless, in contrast to the free plan, Brevo branding is faraway from emails.

Nonetheless, touchdown pages, A/B testing, and superior segmentation aren’t included. Additionally, you’ll solely get electronic mail help.

SMS and WhatsApp prices

SMS and WhatsApp aren’t included in Brevo’s electronic mail plans. So, you’ll want to purchase credit individually.

• Within the US, SMS prices about $1.09 per 100 texts
• Costs are greater in different international locations, particularly for premium routes
• Paid plans embrace the primary 1,000 WhatsApp messages free every month
• After that, you’ll want credit, and pricing is determined by message kind and nation
• SMS and WhatsApp each combine with electronic mail workflows for multi-channel campaigns
• The separate billing system could make budgeting more durable for companies that rely closely on texting

Referral/associates program

Brevo runs an associates program providing €5 (about $5.80) free of charge account signups and round $100 for paying referrals. This system features a 90-day cookie window, which provides associates a good likelihood to earn commissions.

Our Brevo referral assessment reveals that you just’ll want approval earlier than becoming a member of, since Brevo opinions purposes first. Payouts are processed month-to-month, however particulars might differ by area and settlement.

Person opinions and help expertise

Person suggestions on Brevo is combined. The platform holds a 4.3-star rating on Trustpilot and 4.5 stars on G2, with about 78% of Brevo reviewers giving it 5 stars on each platforms.

The frequent constructive suggestions focuses on Brevo’s intuitive interface and reasonably priced pricing. Many customers really feel Brevo provides higher worth than opponents with related options.

A G2 reviewer wrote, “The dashboard is clear and uncluttered, which is uncommon in platforms that attempt to do ‘every little thing.’ Whether or not you’re constructing automations, creating electronic mail templates, or managing contacts, Brevo guides you thru every step with out the overwhelm.”

Nonetheless, buyer help is the largest grievance in our Brevo assessment findings. There’s a number of criticism relating to sluggish replies, canned responses, and help brokers who don’t absolutely perceive the product.

A annoyed Trustpilot consumer shared:

“- No chat help out there in at the moment age

– They take 4-5 days in response to any electronic mail help.

– Cellphone help out there for the costliest plan solely.

– No help on weekends.”

One other frequent situation is account suspension. Brevo’s strict monitoring can flag low engagement charges, which typically results in accounts being restricted. This particularly impacts customers importing older lists from different platforms.

General, whereas help could be irritating, most customers nonetheless suggest Brevo for its options and pricing, particularly if value and performance matter greater than hands-on assist.

Brevo alternate options and opponents

Whereas our Brevo assessment highlights many strengths, the platform might not be good for each enterprise. Listed below are a couple of alternate options to contemplate:

• Omnisend: This platform stands out because the premier selection for ecommerce companies in search of superior automation and Shopify integration. It provides highly effective segmentation based mostly on buy conduct, browser abandonment workflows, and product suggestion engines.
• MailerLite: It appeals to customers on the lookout for less complicated interfaces and extra template selection. The platform provides cleaner design aesthetics and simpler marketing campaign creation, however with fewer superior automation options.
• ActiveCampaign: This instrument offers extra subtle automation and CRM capabilities than Brevo, together with superior lead scoring and detailed behavioral monitoring. Nonetheless, pricing runs considerably greater.

Conclusion

Our complete Brevo assessment reveals a platform that delivers spectacular worth to small and medium-sized companies. It combines electronic mail, SMS, reside chat, and a free CRM at costs which might be exhausting to beat, particularly for budget-conscious groups.

Its strengths embrace automation, multi-channel campaigns, and beneficiant contact storage. On the draw back, buyer help is proscribed, and strict account guidelines could be irritating.

General, Brevo is greatest fitted to companies that need loads of options at an reasonably priced worth, even when which means much less hands-on help. Strive the free plan earlier than upgrading.

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