Best Strategies, Tips & Examples

Cellular site visitors now accounts for effectively over half of net site visitors. It’s secure to imagine then that your clients use smartphones greater than every other system, and with a powerful cell advertising technique, you received’t miss any alternatives to attach with them.

Constructing a cell technique issues as a result of your SMS, push notifications, and content material should work collectively at optimum moments with out overwhelming clients or competing for consideration throughout their shopping for journey.

This text is an entire information to cell advertising technique, together with what it’s, strategies and ways, real-world examples, and the way Omnisend matches into the image.

What’s a cell advertising technique?

A fast instance

Your buyer provides gadgets to their cart however leaves with out shopping for throughout a cell purchasing session. Your advertising app triggers an deserted cart SMS automation 5 minutes later, with the message, “You left gadgets in your cart. Full your order with 10% off:
https://www.omnisend.com/weblog/mobile-marketing-startegy/.”

On this case, the technique is to recuperate misplaced income, and a textual content message is the perfect channel as a result of the client was utilizing their smartphone.

Advantages of cell advertising methods

Making a cell advertising technique will assist you to:

• Attain clients inside minutes as a substitute of hours by way of SMS
• Reduce advertising prices by eliminating design wants for textual content campaigns
• Match pure phone-checking habits with well timed presents
• Convert impulse choices with one-tap buying
• Construct loyalty by way of personalised, location-aware messaging

Omnisend automates cell advertising throughout channels. It helps you to arrange e-mail and SMS marketing flows for cart restoration, create campaigns that show flawlessly on small screens, and set off personalised messages for various buyer segments.

Why cell advertising methods are important in 2025

Your clients dwell on cell units. Omnisend’s 2025 report analyzed 230 million SMS messages and 413 million push notifications, revealing cell advertising’s explosive progress and confirmed outcomes.

The numbers show cell’s dominance:

• SMS quantity elevated 31% year-over-year
• Push notification utilization grew 55%
• SMS automations achieved 147% larger click on charges than campaigns
• One in three individuals who clicked automated cell messages made purchases
• Push notification conversions reached 60% in France and 51% in Australia

Why companies put money into cell

Cellular advertising solves totally different challenges throughout enterprise varieties. Direct entry to clients eliminates intermediaries and advert platform algorithms. Message supply occurs in seconds, not hours or days.

The immediacy issues most. Cart abandonment SMS reaches clients whereas buy intent stays excessive. Flash sale push notifications arrive throughout lively looking. Location-based presents seem when clients go close by shops.

The patron shift you may’t ignore

Cellular-first is how we dwell now. Electronic mail and message checks occur on telephones earlier than getting away from bed. Many people examine costs whereas in-store utilizing our telephones. Purchasing apps, equivalent to Amazon, at the moment are engines like google for product analysis.

Ignoring cell in your advertising technique means lacking these high-intent moments when clients want fast solutions or presents.

High cell advertising methods for 2025

SMS, push notifications, and in-app messaging are just some sorts of cell advertising that serve totally different functions. SMS brings again deserted carts. App rewards construct loyalty. Push notifications generate urgency. QR codes convey site visitors to your campaigns.

No single kind works alone — most profitable manufacturers mix a number of of those methods to maximise success.

Right here’s a breakdown of among the finest cell advertising methods for your small business:

SMS and MMS advertising

SMS delivers textual content messages to telephones. MMS provides photos and movies. Most people read texts within minutes of receiving them, supreme for time-sensitive communication.

Ecommerce makes use of embrace reminders, transport notifications, flash sale alerts, and cart restoration messages an hour after abandonment. Visible MMS showcases new arrivals or demonstrates product options extra clearly than textual content descriptions.

Right here’s an instance SMS for a “subscribe & save” reminder:

SMS forces you to say every thing in 160 characters. Go over and your message splits, costing double. MMS helps you to add photos and extra textual content, however carriers cost premium charges. Plus, rules demand opt-in consent and unsubscribe hyperlinks in each message.

Comply with these finest practices to benefit from SMS/MMS advertising:

• Write concisely: SMS splits at 160 characters, so each phrase should rely
• Embrace visible content material: MMS showcases merchandise higher than textual content descriptions alone
• Time for relevance: Ship lunch offers at 11 AM, night gross sales at 7 PM
• Personalize messages: “Sarah, your saved gadgets are on sale” outperforms mass texts
• Create urgency: Flash gross sales want deadlines like “Sale ends at 2 PM” moderately than obscure warnings
• Allow straightforward opt-out: Embrace “Textual content STOP to unsubscribe” in each message since compliance isn’t elective
• Check totally different approaches: Your viewers may choose low cost percentages over greenback quantities, however solely testing reveals what works
• Management frequency: Month-to-month, weekly, and every day messages swimsuit totally different audiences

Omnisend handles the technical complexity of SMS/MMS campaigns. Set behavioral triggers for deserted carts, create segments for VIP clients, and monitor which messages generate income. It additionally manages compliance necessities robotically.

Watch this video for extra high SMS advertising suggestions:

Cellular app advertising

Apps create direct connections together with your finest clients who examine them for rewards, obtain push notifications about gross sales, and store with out coming into passwords every time. 

All that interplay supplies behavioral insights you should utilize throughout different channels, equivalent to which classes clients browse most, their most well-liked purchasing instances, and value factors that convert. 

The problem lies in convincing clients to obtain one other app when cupboard space is treasured. Additionally, apps have vital developer prices, and also you’ll must replace them routinely to adjust to app retailer pointers.

Listed here are the perfect ways for cell app advertising:

• Push notifications: Ship cart restoration messages inside an hour for finest outcomes, time flash gross sales to match when your clients truly store, and convert wishlist browsers with value drop alerts
• In-app messaging: Searching periods last more with related product strategies, and cart values enhance whenever you advocate gadgets that complement what’s already there
• Electronic mail advertising: Ship mobile app emails when you have got information and updates to share
• Loyalty applications: House display level shows maintain your model seen every day, plus redemption with out codes or e-mail searches means rewards truly get used
• App exclusives: Some merchandise solely dwell in your app to create obtain urgency, and you’ll supply early entry to maintain the app from getting deleted

Right here’s an instance — Footlocker’s app has competitions for brand new releases:

• Gamification: Free transport progress bars add that further merchandise to carts, and milestone badges flip one-time consumers into regulars
• Location options: “Order prepared” alerts respect buyer time, and stock checks save disappointment from empty cabinets

Social media advertising on cell

TikTok, Instagram, Fb, Snapchat, and all different social media platforms have apps. Moreover, all obtain their most important share of net site visitors on cell, not desktop.

What’s the takeaway? It’s that smartphones are the system to focus on in your social media efforts.

You’ve got two approaches to capitalize on it:

• Paid advertisements that focus on new clients and promote gross sales
• Natural posts that construct group and model consciousness

Listed here are the perfect cell social media ways you should utilize to enhance your paid and natural campaigns:

• Vertical video codecs: TikTok and Instagram Reels want a 9:16 ratio content material as a result of that’s how folks maintain telephones, so shoot every thing vertically from the beginning
• Instagram Tales options: Construct engagement with polls, competitions, and flash gross sales with 24-hour expiries
• Influencer and sports activities partnerships: Collaborating with accounts your clients already observe generates belief and related site visitors. 

Right here’s how Starbucks just lately introduced its Staff USA partnership on TikTok:

@starbucks

It’s official: Starbucks is the official espresso associate of Staff USA and LA28 Olympic Video games.

♬ original sound – Starbucks

• Time-limited posts: Flash gross sales on Tales that vanish tomorrow outperform everlasting feed posts for driving fast motion
• Interactive parts: Quiz stickers match clients with merchandise, query bins acquire content material concepts, and polls have excessive engagement charges
• Buyer images: Reposting consumers carrying your merchandise supplies social proof, and branded hashtags encourage extra sharing
• Behind-the-scenes content material: Displaying manufacturing processes or order packing humanizes your model past product photographs
• Purchasing tags: Instagram and Fb let clients buy immediately in-app, eradicating steps between discovery and sale

Location-based and proximity advertising

Location advertising divides into two classes:

• GPS-based concentrating on reaches clients inside miles of areas
• Proximity advertising connects with units inside ft utilizing Bluetooth or NFC

GPS-based concentrating on

GPS makes use of cellphone location providers to ship messages when clients enter predefined zones. You create digital boundaries round shops, rivals, or high-traffic areas.

A number of functions embrace:

• Retailer alerts: Ship presents when clients go inside two miles of your location
• Competitor concentrating on: Message consumers at rival shops with higher offers
• Occasion advertising: Attain convention attendees with sales space areas or particular presents
• Transit campaigns: Goal commuters at particular stops throughout rush hour
• Climate triggers: Push raincoat offers throughout storms in affected ZIP codes

Nonetheless, there are some drawbacks:

• Protection spans broad areas, however precision suffers
• Messages may attain somebody two blocks away who can’t go to instantly
• Privateness considerations might equal complaints
• You threat annoying clients with unsolicited advertising messages

Proximity advertising

There isn’t an unlimited radius right here. You’re round 300 ft by way of beacons, NFC tags, and Wi-Fi to set off in-store messaging and alerts on smartphones.

Proximity ways to think about:

• Entrance detection: Greet clients with in the present day’s offers upon arrival
• Aisle help: Assist consumers discover merchandise or notify them about related gross sales
• Line administration: Have interaction ready clients with leisure or unique presents
• VIP alerts: Notify employees when loyal clients arrive for personalised service
• Exit surveys: Request suggestions or present next-visit incentives as clients go away

A few of these concepts require buyer app downloads, opt-in, and are depending on Bluetooth and different connections. Contemplate whether or not your buyer base and retailer site visitors justify the funding in proximity expertise earlier than making a choice.

Cellular-friendly web sites and touchdown pages

Your web site is the place cell advertising campaigns land. If pages load slowly or buttons are too small, you’ll lose clients, no matter how efficient your SMS or advertisements could also be.

Pace optimization ways

• Compress media: Photos at 80% high quality look an identical, however load quicker
• Lazy load beneath fold: Product photos additional down the web page load as clients scroll
• Decrease code: Take away unused CSS and JavaScript that bloats web page weight
• Select quick internet hosting: Server response time impacts every thing else you optimize
• Decrease apps: Use solely the apps you want and decide quick ones
  • Omnisend runs from its personal dashboard with out including code to your web site, so it has a negligible influence on web site efficiency
• Cache static content material: Returning guests see on the spot hundreds when property are cached

Run your web site by way of a web site velocity testing software to establish areas for enchancment. Pace optimization instruments price your time embrace PageSpeed Insights, Pingdom, and GTmetrix.

Cellular design rules

• Contact targets matter: Fingers are larger than mouse cursors, so house parts accordingly
• Vertical layouts win: Stack content material in single columns moderately than side-by-side grids
• Further kind fields kill conversions: Every area you add reduces completion charges

Omnisend helps you to configure fields, add a number of steps, and all forms and popups robotically resize for cell screens. Right here’s an instance:

Cellular kind

Desktop kind

• Distinction aids readability: Mild grey textual content on white backgrounds frustrates cell readers
• Navigation stays hidden: Hamburger menus save treasured display house for merchandise
• Make modifications with information: Use web site analytics and warmth maps to establish enhancements you may make to your web site

Omnisend supplies analytics for email and SMS marketing, serving to you uncover your handiest campaigns and automations.

QR code advertising

QR codes let clients scan their option to unique presents, product particulars, or on the spot purchases. Telephone cameras learn these sq. barcodes in seconds, eliminating the necessity for typing URLs.

The place to make use of QR codes

• Product packaging: Hyperlink to meeting movies, recipes, or reorder pages
• Social media posts: Share QR codes that really feel unique, equivalent to this one from Coca-Cola on Instagram, confirming its Roadshow dates with a free customized can supply:

• Order confirmations: Let clients monitor shipments with one scan
• Loyalty playing cards: Digital punch playing cards that dwell in cellphone wallets

Making QR codes work

• Reward the scan: Unique content material justifies the hassle of pulling out a cellphone
• Guarantee visibility: One-inch minimal dimension prevents scanning frustration
• Check every thing: Completely different telephones and apps learn codes in a different way
• Clarify the profit: “Scan without spending a dime transport” tells clients why they need to hassle
• Monitor outcomes: Every marketing campaign wants its personal code for monitoring what converts

Place QR codes wherever clients already have interaction together with your model. They flip static content material into interactive experiences, whether or not on packaging, screens, or print supplies.

Cellular advertising strategies and tricks to maximize outcomes

So, easy methods to do cell advertising? Step one is selecting the channels your clients use most. The subsequent steps embrace aligning timing, content material, and context throughout these touchpoints to encourage engagement.

Listed here are 12 strategies and suggestions to make use of in your mobile-first advertising technique:

1. Take an omnichannel method: SMS, e-mail, and net push notifications can work collectively in automations moderately than as standalone parts. They set off based mostly on the situations you set to achieve clients at optimum moments.
2. Ship campaigns at optimum instances: The prime time for email open rates is 8 PM. For SMS, 5 PM to 9 PM is best for normal promotions.
3. Embrace buyer names in messages: Including a reputation to topic strains can have a optimistic influence on e-mail open charges. The identical may be mentioned for engagement charges in texts and push notifications.
4. Section by buy conduct: Create teams based mostly on shopping for patterns. Excessive spenders get VIP therapy, one-time consumers obtain win-back presents, and frequent consumers see loyalty rewards. Omnisend segments robotically replace with buyer conduct. Create segments as soon as, then they keep present with out guide updates.
5. Reference earlier engagement: Use buy historical past and looking information for related messaging and product suggestions. Somebody who browses winter coats will get coat promotions, not swimwear offers.
6. Design CTAs for thumbs: Make buttons 44×44 pixels minimal. Heart them the place thumbs naturally relaxation and use actionable language, equivalent to “BUY NOW.”
7. Create genuine urgency: Use stock ranges or transport cutoffs in messaging. For instance, say “Two hours till in a single day transport deadline.”
8. Check a number of message variants: A/B take a look at totally different parts to search out what works. Check “Flash Sale Right this moment” towards “24 Hours Solely: 50% Off” in topic strains. Evaluate sender names, e-mail content material, and even complete design layouts.
9. Monitor attribution: Clients uncover you on Instagram, be part of your e-mail checklist, and purchase by way of SMS. Miss any touchpoint and also you’ll minimize successful channels, pondering they don’t convert.
10. Plan for poor connections: A few of your clients may have spotty information. Textual content hundreds in all places, photos don’t. Construct SMS campaigns that work with out media. Add alt textual content to explain the picture content material for failed hundreds.
11. Create mobile-only worth: Generic “10% off” emails prepare clients to disregard you. SMS subscribers getting unique two-hour flash gross sales keep engaged. Exclusivity maintains opt-ins.
12. Monitor and optimize frequency: Every day texts and emails annoy folks. Discover your viewers’s tolerance by testing and monitoring unsubscribe charges.

Cellular advertising for brand new enterprise and product launches

Cellular advertising offers your new ecommerce retailer and product launches direct buyer entry with out large budgets. As an example, SMS costs are round $0.015 per message per recipient within the USA, and push notifications are free.

Cellular advertising for brand new companies

Your new retailer wants buyer information from day one. Cellular numbers present direct entry that e-mail can’t match, making SMS assortment your precedence.

Begin with SMS assortment at checkout

Acquire cell numbers utilizing a easy worth alternate. Provide 10% off their subsequent buy for SMS opt-in, then ship that welcome low cost inside 24 hours to determine belief instantly and start the connection positively.

Construct weekly SMS rhythms

Ship unique offers on the identical day every week. Tuesday may grow to be your SMS day with subscriber-only presents. Hold messages quick with clear hyperlinks, equivalent to “Right this moment solely at yourstore.com/tuesday” that load on to merchandise.

Right here’s an instance of a weekly textual content message providing $10 off orders over $60:

Optimize for cell guests instantly

Cellular web site optimization can’t wait. Your clients discover you by way of social hyperlinks or Google on their telephones. They decide in seconds based mostly on load velocity and navigation. Sophisticated menus and lacking cost choices can result in misplaced gross sales.

Cellular advertising for brand new product launches

Your product drops require totally different ways than ongoing operations. The restricted window calls for aggressive cell methods that construct pleasure rapidly.

Create pre-launch anticipation

Product launches profit from cell’s real-time attain. Begin constructing anticipation two weeks early with cryptic messages. “One thing particular coming 11/15” vegetation seeds. Comply with with MMS glimpses exhibiting simply sufficient element to spark dialogue.

Reward loyalty with early entry

Textual content your SMS checklist unique codes 24 hours earlier than the general public launch. They really feel valued whilst you take a look at demand and construct social proof. Launch morning brings the complete reveal with direct buy hyperlinks, catching clients throughout their morning scroll when pleasure peaks.

Try this SMS instance selling a brand new sneaker launch:

Keep launch day momentum

Maintain vitality throughout advertising channels. Noon messages replace inventory ranges. Push notifications with photos remind app customers about availability. Night SMS targets window consumers with last-chance presents. Every message strikes clients towards buy choices.

The way to create a cell content material advertising technique

Your clients learn on telephones between duties, so that you want scannable, easily-digestible content material that works in these moments.

Cellular-first content material codecs

Construct content material for fast understanding and motion, equivalent to:

• Brief-form blogs: Hold blogs below 500 phrases and think about using movies and animations to enhance engagement. Nike nails this technique by way of its Tales weblog, protecting the athletes who use its merchandise. The instance beneath, that includes Boxer Cindy Ngamba, has fewer than 150 phrases and a video:

• Vertical movies: Movie merchandise in 9:16 format. Thirty-second clips exhibiting merchandise in use generate extra gross sales than studio pictures. Add captions for silent viewing.
• Graphics: Product comparability charts, dimension guides as visuals, ingredient lists as icon grids. Visible content material will get saved and shared.
• Instagram tales: Put up flash gross sales, time-limited low cost codes, and product previews that disappear after 24 hours. This may set off FOMO.

Cellular optimization necessities

In case you’re publishing content material on channels you have got design management over, equivalent to e-mail and blogs, observe the following tips:

• Put presents upfront: “50% off in the present day” within the first line retains readers engaged
• Make costs apparent: Daring numbers and spotlight free transport
• Design for thumbs: Make buttons stand out with sizing and colours
• Check in all places: Guarantee your content material appears good on all display sizes
• Pace issues: Check your web site’s velocity utilizing PageSpeed Insights, together with cart and checkout pages

The way to do cell advertising: Step-by-step information

This roadmap will assist you to construct cell advertising that generates gross sales on your retailer:

Step 1: Outline your small business objectives

What would you like cell advertising to perform? 

Extra gross sales may level you towards SMS for deserted carts. Constructing loyalty might imply push notifications for rewards. Buyer reactivation suggests win-back campaigns by way of e-mail. Every aim wants totally different ways and measurement approaches.

Step 2: Perceive your cell viewers

Examine when your clients use telephones to buy. Morning commuters purchase in a different way from late-night browsers. iOS customers may spend greater than Android customers. Ask clients immediately which channels they examine most. Information beats assumptions each time.

Step 3: Choose your advertising channels

Match advertising channels to your sources and buyer preferences. Every serves totally different functions in your cell technique:

• SMS works effectively for time-sensitive presents and cart restoration
• Internet push notifications have interaction folks whereas they’re actively looking
• Electronic mail handles product launches and detailed content material successfully
• Instagram Tales and different social media codecs generate pleasure 

Step 4: Create mobile-optimized content material

Telephone screens demand totally different content material than laptops. Topic strains get minimize off. Lengthy paragraphs lose readers. Buttons want house for fingers. Photos should load quick on mobile networks. Each factor wants rethinking for the cell context.

Step 5: Launch and monitor efficiency

Start with small checks. Ship deserted cart SMS to 100 clients earlier than rolling out to hundreds. Use UTM hyperlinks to see which channels generate gross sales. Watch metrics every day throughout preliminary launches. Success patterns emerge rapidly whenever you listen.

Step 6: Optimize based mostly on outcomes

Message timing may matter greater than copy. Low cost proportion may trump intelligent wording. Buyer location may predict channel desire. 

Construct your cell advertising technique from patterns in your individual information moderately than copying what others do to eke out a aggressive benefit.

Cellular advertising technique examples from main manufacturers

Try these cell advertising examples to encourage your individual efforts:

1. Volvo — SMS for a brand new automobile sale occasion

Volvo’s SMS reveals easy methods to maximize restricted character house. It leads with the sale occasion and dates, features a private code for marketing campaign attribution, and supplies each digital and cellphone choices for reserving:

The message offers every thing wanted to behave, together with what (automobile sale), when (September 8–11), how (e-book appointment by way of hyperlink or name), and why (distinctive presents, fast supply). 

The distinctive code personalizes the mass message and helps Volvo monitor which clients got here from this SMS marketing campaign.

The takeaway

Use SMS for time-sensitive presents with clear subsequent steps. Embrace monitoring codes to measure efficiency, supply a number of response choices, and state the worth proposition early.

2. Sony — TikTok product end result showcases

Sony showcases cameras on TikTok to assist clients with buy choices. Jake’s Kando Journey images scroll in reel format, exhibiting RX1R III outcomes that consumers need to see earlier than spending hundreds:

@sony Our Creator Spotlight of the Week goes out to @Jake for capturing these lovely photographs with the RX1R III at Sony Kando Journey 📸 #Sony #SonyAlpha #SonyElectronics #SonyKandoTrip ♬ original sound – Sony

Cellular advertising works right here as a result of TikTok customers search hashtags like #SonyAlpha on their telephones whereas purchasing. They discover creator posts with pattern photos, examine totally different cameras, and make shopping for choices based mostly on what photographers produce. 

The takeaway

Function your clients’ outcomes on platforms the place consumers seek for them. UGC (user-generated content material) exhibiting your product in motion builds extra belief than any promotional publish.

3. eBay — push notifications for urgency

eBay creates purchasing urgency with countdown notifications for watched gadgets. When auctions method their finish, the lock display reveals instances remaining, whether or not two minutes or 15, alongside product images of the tracked gadgets:

These notifications are efficient as a result of watchers have already invested consideration. They added gadgets to look at lists, in contrast costs, and perhaps positioned bids. Now the notification catches them at work or dwelling once they can nonetheless act earlier than another person wins.

The takeaway

Ship push notifications for time-based constraints in your small business. Stock operating low, transport cutoffs approaching, or gross sales ending quickly all warrant cell alerts. 

Hyperlink the countdown to constraints that matter, like “order inside two hours for same-day supply” or “three gadgets left in your dimension.”

4. Sephora — personalised app content material

Sephora turns purchasing duties right into a point-earning recreation. Its Magnificence Insider Challenges supply 500 bonus factors for finishing 4 actions that train app options. The ladder visible and celebration graphics make incomes really feel like successful:

Moreover, personalised product feeds present gadgets based mostly on buy historical past, whereas 24-hour early entry creates app-only exclusivity:

When clients chase factors for updating profiles or looking classes, Sephora will get the engagement information it wants whereas consumers really feel rewarded:

The takeaway

Discover how Sephora will get clients to volunteer data they’d normally ignore giving. You win when profile fields grow to be level alternatives, when push permissions reveal perks, and when looking information earns rewards. Make your information wants their subsequent achievement to achieve.

Cellular-first advertising technique and the way forward for cell

Your clients store on telephones whereas ready for espresso, mendacity in mattress, and sitting on trains. Desktops are for work, smartphones are for purchasing, and the hole is rising as extra folks shift their habits.

What’s altering now:

• Social commerce turns Instagram and TikTok into checkout factors
• Voice purchasing lets clients reorder with “Alexa, purchase extra espresso pods”
• AR reveals merchandise in your house before you purchase
• Digital wallets change typing card numbers repeatedly

What’s coming subsequent:

• AI cell purchasing assistants
• RCS messaging with product carousels and cost buttons inbuilt
• Biometric funds utilizing face or fingerprint as a substitute of passwords
• Location-aware presents with unique reductions, equivalent to restaurant SMS

What wins:

• Web sites that load in two seconds
• Messages despatched when clients are lively
• Checkout flows that bear in mind earlier orders
• Cellular-first design, not desktop squeezed onto telephones

Construct your cell advertising with instruments that deal with complexity whilst you deal with technique — Omnisend automates SMS, e-mail, and push notifications based mostly on buyer conduct patterns.