Amazon launches one-tap delivery feature for Prime members

Amazon introduced Add to Supply on October 2, 2025, a purchasing function enabling Prime members to incorporate further objects in upcoming orders with out creating new transactions. The function operates by the Amazon Procuring app and Amazon.com on cellular gadgets.

The service addresses a standard purchasing situation the place prospects bear in mind wanted objects after inserting an order. “With a single faucet, members can immediately add eligible objects from throughout Amazon—every thing from pantry staples, to pet toys, electronics, clothes, books, and extra—to imminent deliveries,” states the announcement.

Add to Supply shows a blue button on product element pages for eligible objects. When customers faucet this button, the system instantly provides the product to an upcoming supply scheduled for later that day or the next day. The function consists of an “Undo” choice for speedy elimination if prospects change their thoughts.

The technical implementation eliminates repeated checkout processes and extra transport charges. Gadgets added by this function be part of present orders already within the achievement pipeline. This differs from conventional e-commerce workflows that require separate transactions for every purchasing session.

The function targets supply home windows inside 24-48 hours of the time prospects browse merchandise. In keeping with the announcement supplies, “If we are able to nonetheless add to your supply that is arriving later at the moment or tomorrow, you may see the Add to Supply choice as you store, and with one faucet you may be completed.”

Product eligibility varies primarily based on achievement logistics and supply timing. The system determines in real-time whether or not particular objects can be part of present shipments primarily based on warehouse places, stock availability, and transportation routes already scheduled.

The function operates solely for U.S. Prime members. Prime membership prices $14.99 month-to-month or $139 yearly, with a 30-day trial out there for eligible prospects. The service provides to present Prime advantages together with quick supply, streaming content material, and unique financial savings packages.

Add to Supply represents Amazon’s method to decreasing friction within the purchasing course of. The corporate describes the function as “adapting to how individuals truly store: one want at a time, as they come up.” This contrasts with conventional e-commerce fashions that assume prospects full all buying selections throughout a single searching session.

The timing of the announcement precedes Prime Large Deal Days, scheduled for October 7-8, 2025. That promotional occasion options limited-time affords and seasonal reductions for Prime members. The mixture of Add to Supply with promotional intervals creates alternatives for purchasers to consolidate purchases with out lacking time-sensitive offers.

Amazon has steadily expanded its Prime membership value proposition throughout 2025. Prime Day 2025 prolonged to 4 days from July 8-11, marking the primary growth past the standard 48-hour format. The occasion achieved file gross sales, with unbiased sellers reporting their strongest efficiency since becoming a member of the platform.

The corporate has concurrently developed its supply infrastructure. Amazon expanded grocery delivery to over 1,000 cities by its Identical-Day Supply service in August 2025, with plans to achieve 2,300 places by yr’s finish. That growth launched 1000’s of perishable meals objects into present logistics networks, permitting prospects to order produce, dairy, and frozen meals alongside family necessities.

For the advertising group, Add to Supply has implications for retail media methods and conversion optimization. The function reduces cart abandonment situations the place prospects delay purchases to consolidate orders. This impacts attribution modeling, as purchases might happen hours or days after preliminary product discovery.

The timing flexibility modifications how manufacturers ought to think about promotional home windows. Merchandise added to deliveries a number of hours after the preliminary order might expertise totally different conversion patterns in comparison with speedy purchases. Advertisers working time-sensitive campaigns have to account for this delayed conversion window when measuring marketing campaign effectiveness.

The function additionally impacts stock administration and achievement predictions. Gadgets added late to present orders create variability in ultimate order composition, requiring dynamic stock allocation throughout achievement facilities. This has implications for sponsored product campaigns, as stock availability turns into extra fluid when prospects can add objects up till cargo preparation.

Amazon’s logistics community processes thousands and thousands of every day orders throughout tons of of achievement facilities. Add to Supply requires real-time coordination between stock methods, warehouse operations, and transportation routing to find out which objects can feasibly be part of present shipments with out delaying supply instances.

The system should calculate whether or not a selected product saved in a selected achievement heart can attain the suitable sortation facility earlier than an present order departs for its supply route. This includes processing a number of variables: present warehouse workload, merchandise choosing time, inter-facility transit schedules, and ultimate supply automobile capability.

Prime members function Amazon’s most dear buyer section. The corporate reported serving over 200 million paid Prime members globally. These subscribers generate greater common order values and buy frequency in comparison with non-Prime prospects.

Add to Supply solely targets this section, offering further utility that justifies the subscription value. The function joins different latest Prime enhancements, together with interactive betting integration for NBA streaming introduced September 30, 2025, and Alexa+ conversational AI capabilities unveiled all through 2025.

The function represents ongoing efforts to extend Prime membership retention. As Amazon faces competitors from different e-commerce platforms and retail supply companies, distinctive options like Add to Supply create switching prices for subscribers who’ve built-in these capabilities into their purchasing routines.

From a technical perspective, the implementation requires integration between Amazon’s customer-facing purposes, order administration methods, warehouse administration software program, and transportation planning instruments. The blue “Add to Supply” button seems solely when these interconnected methods affirm feasibility.

The mobile-first method displays purchasing habits patterns. In keeping with business information, cellular gadgets account for almost all of e-commerce searching classes, although desktop maintains greater conversion charges for sure product classes. By limiting Add to Supply to cellular gadgets initially, Amazon focuses growth sources on the platforms the place prospects most steadily bear in mind forgotten objects.

The announcement timing positions the function forward of the fourth-quarter vacation purchasing interval, when order volumes surge and prospects place a number of orders inside brief timeframes. This seasonal context suggests Amazon expects Add to Supply to see highest utilization throughout peak purchasing intervals when prospects make frequent purchases.

Product classes eligible for Add to Supply span Amazon’s full catalog, from on a regular basis consumables to electronics and attire. This broad eligibility distinguishes the function from companies restricted to particular product varieties or value ranges.

The absence of further charges for utilizing Add to Supply aligns with Amazon’s technique of constructing Prime membership seem extra priceless by included companies. Whereas the function reduces operational effectivity by modifying orders already in achievement, Amazon absorbs these prices reasonably than passing them to prospects.

The function’s impression on conversion charges stays to be measured. By decreasing friction for last-minute additions, Add to Supply might improve whole objects per order. Nonetheless, it may additionally encourage prospects to position preliminary orders extra rapidly, understanding they will simply add forgotten objects later.

For retail media consumers, this behavioral shift impacts bidding methods and funds allocation. If prospects browse merchandise hours after preliminary orders with intent so as to add objects, sponsored product campaigns might even see conversion occasions distributed throughout longer timeframes reasonably than concentrated in speedy post-impression home windows.

The technical necessities for Add to Supply exhibit Amazon’s logistical capabilities. Figuring out in real-time whether or not a product can be part of an order already in achievement requires millisecond-level processing of advanced provide chain information throughout geographically distributed methods.

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Abstract

Who: Amazon Prime members in america utilizing the Amazon Procuring app or Amazon.com on cellular gadgets can entry Add to Supply. The function was developed by Amazon and introduced by Amazon Workers.

What: Add to Supply permits Prime members so as to add eligible objects to imminent deliveries with a single faucet, with out creating new orders or paying further transport charges. The function shows a blue button on product element pages and instantly provides objects to deliveries arriving later that day or tomorrow. Eligible merchandise span all classes together with pantry staples, electronics, clothes, books, pet provides, and home goods.

When: Amazon introduced Add to Supply on October 2, 2025. The function turned out there to Prime members instantly following the announcement, timed forward of Prime Large Deal Days on October 7-8, 2025.

The place: The function operates solely in america by the Amazon Procuring app and Amazon.com on cellular gadgets. Gadgets have to be eligible primarily based on achievement logistics, with availability decided by warehouse places, stock, and scheduled supply routes.

Why: The function addresses conditions the place prospects bear in mind wanted objects after inserting orders, decreasing the necessity for separate transactions and extra transport preparations. Add to Supply will increase Prime membership worth by adapting to pure purchasing behaviors the place prospects consider purchases incrementally reasonably than finishing all selections in a single session. The function advantages Amazon by probably rising objects per order whereas decreasing buyer friction throughout the purchasing course of.