AudioUK and BBC launch Audiotrain free podcast training platform

AudioUK introduced on October 2, 2025, the relaunch of Audiotrain, a abilities and coaching platform developed in partnership with the BBC to handle industry-wide competency gaps throughout the UK’s podcast and audio sector. The platform gives on-demand academic content material without charge to members working in podcasting, audio manufacturing, and associated fields.

The initiative represents the graduation of a three-year programme combining on-line and in-person instruction. In keeping with the announcement, Audiotrain organizes its curriculum round three core competency areas: Artistic, Enterprise, and Technical abilities. Trade professionals lead every session, delivering sensible instruction, instruments, and methods relevant to each particular person content material manufacturing and enterprise-scale operations.

The platform launched its first collection of 19 webinars on September 25, 2025, overlaying matters together with narrative building, podcast enterprise formation, negotiation abilities, pitching methods, thought growth, manufacturing administration, and YouTube optimization for podcast distribution. Professionals from organizations together with the BBC, Nationwide Theatre, Amnesty Worldwide, ITV, and Goalhanger developed and introduced the educational content material.

Chloe Straw, CEO of AudioUK, acknowledged: “The Audiotrain platform is a game-changer for the podcast and audio {industry}. Whether or not you are simply beginning out or main a enterprise, it gives sensible, high-quality coaching that empowers everybody to develop their abilities, attain new audiences, and push the boundaries of what is doable in podcasting and audio. We’re thrilled to supply a programme that actually helps expertise at each stage of their journey, wherever or each time that’s. Thanks to the BBC for his or her help in making this occur.”

Daybreak Beresford, Director of Expertise & Expertise on the BBC, commented: “The BBC is delighted to have labored with AudioUK to relaunch Audiotrain, in order that the breadth and depth of coaching out there throughout the podcast and audio sector is enhanced and will be accessed by all, each time and wherever they reside throughout the UK. This can be a core enabler of the BBC’s Throughout the UK technique and we hope that will probably be welcomed and utilized by many throughout the UK podcast and audio sector.”

The platform targets podcast and audio professionals, content material creators, and new {industry} entrants looking for to sharpen abilities, keep present with {industry} tendencies, and increase viewers attain. Individuals obtain entry to session replays, downloadable PDF supplies containing key factors and takeaways from every presenter, and actionable sources together with checklists, templates, and step-by-step implementation guides.

AudioUK serves because the commerce affiliation for skilled audio manufacturing firms and inventive companies all through the UK producing content material for radio, podcasting, and audiobooks. The group’s major goal includes supporting member firms and the broader UK audio manufacturing {industry} to function efficiently and increase their companies.

The BBC funding allows the three-year coaching programme addressing recognized abilities gaps throughout the UK podcast and audio manufacturing sector. The initiative aligns with the broadcaster’s Throughout the UK technique, which goals to boost accessibility of {industry} sources no matter geographic location inside the UK.

The Artistic coaching module encompasses narrative building, expertise administration, synthetic intelligence functions in podcast manufacturing, thought growth, manufacturing administration, social media viewers development methods, and voiceover methods. Sam Psyk, who has labored with the BBC, Nationwide Theatre, and Amnesty Worldwide, leads the narrative building session, whereas Faye Lyons White, an award-winning broadcast journalist and audio producer, presents the expertise administration instruction.

Alex Jungius, Director of This Is Distorted and former chief at main UK radio stations, delivers the AI functions session. Nicole Logan, Govt Producer of Growth at Goalhanger, teaches thought growth, whereas Dan Jackson-Alvarez, Head of Manufacturing with 20 years of expertise at ITV, the BBC, and main unbiased firms, covers manufacturing administration. Briony Casey, senior digital strategist and inventive director, presents social media development methods, and Peta Briscoe, British voice actor and voiceover artist, teaches voiceover fundamentals.

The Technical coaching addresses modifying proficiency, sound design implementation, video manufacturing setup, Reaper software program mastery, and YouTube platform optimization for podcast development. The Enterprise curriculum covers authorized necessities, negotiation methods, consumer relationship administration, pitching abilities, mental property safety, income enhancement, and podcast enterprise formation.

UK podcast consumer trends present increasing alternatives as viewers development combines with improved concentrating on and measurement capabilities. Edison Analysis reported in August 2025 that smartphone utilization for podcast consumption decreased from 69% in Q2 2023 to 66% in Q1 2025, whereas good TV utilization elevated from 4% to eight% throughout the identical interval.

Platform distribution information signifies Spotify leads UK podcast utilization with 33% of weekly listeners aged 15 and older, adopted by YouTube at 20%, BBC Sounds at 15%, and Apple Podcasts at 13%. These distribution patterns have an effect on advertiser technique as totally different platforms provide various concentrating on capabilities and measurement instruments.

Audioboom acquired UK podcast leader Adelicious on July 17, 2025, creating the UK’s largest homegrown podcast community with 40 million distinctive listeners and greater than 125 million month-to-month downloads and video views. The consolidation displays broader tendencies in podcast promoting measurement and concentrating on, with new capabilities enabling advertisers to focus on particular matters mentioned inside particular person podcast episodes.

Triton Digital launched advanced podcast audience targeting with Q2 information on August 19, 2025, introducing viewers intelligence options that allow advertisers to focus on particular demographic segments and buy intent behaviors. The improved ranker delivers insights throughout greater than 40 demographic and buy intent segments, combining conventional obtain measurements with survey information.

The coaching programme addresses rising demand for podcast manufacturing abilities amid {industry} growth. Programmatic podcast promoting reached 170 million listeners throughout 12 markets in 2025, demonstrating scale potential for automated shopping for techniques. Audio promoting faces a 22% hole between shopper engagement and advertiser funding, with shoppers dedicating 31% of media time to audio whereas advertisers allocate solely 9% of budgets to audio platforms.

UK podcast rankings for Q2 2025 revealed advertising and marketing alternatives as Edison Analysis started incorporating video consumption information into measurement methodology. The rankings contemplate each listening and watching habits, acknowledging rising significance of video podcast consumption, notably amongst youthful demographics.

Video podcast consumption patterns align with broader {industry} measurements displaying 84% of Technology Z month-to-month podcast listeners partaking with video content material. This demographic shift presents alternatives for creators to develop content material that leverages visible components alongside conventional audio, although it requires expanded technical abilities.

The Audiotrain platform gives accessible instruction no matter expertise degree. The coaching modules vary in size however give attention to delivering concise, actionable data that members can instantly apply to their initiatives. Entry to the platform requires registration at audiotrain.co.uk, with no price to members working within the podcast and audio {industry}.

The three-year funding dedication from the BBC helps each on-line webinars and deliberate in-person coaching periods. This twin supply strategy goals to maximise accessibility whereas addressing regional abilities gaps all through the UK. The programme design acknowledges various studying preferences and geographic constraints which will restrict in-person attendance.

Every coaching module gives sensible, real-world steerage relevant to present {industry} practices. The instruction emphasizes actionable takeaways relatively than theoretical ideas, with clear reference supplies and methods members can implement in their very own audio and podcast initiatives. The curriculum displays {industry} evolution, incorporating rising applied sciences like synthetic intelligence whereas sustaining give attention to elementary manufacturing and enterprise abilities.

The platform serves leaders, content material creators, freelancers, unbiased podcasters, inventive producers, and people new to the {industry}. Audiotrain’s construction permits members to entry related content material based mostly on their present ability degree {and professional} goals, with the aim of serving to them advance no matter place to begin.

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Abstract

Who: AudioUK, the commerce affiliation for skilled audio manufacturing firms, partnered with the BBC to ship the coaching programme. Trade professionals from organizations together with the BBC, Nationwide Theatre, Amnesty Worldwide, ITV, and Goalhanger developed and introduced educational content material.

What: Audiotrain gives free on-demand coaching organized round three core competency areas: Artistic, Enterprise, and Technical abilities. The platform launched with 19 webinars overlaying matters together with narrative building, podcast enterprise formation, negotiation abilities, manufacturing administration, and YouTube optimization. Individuals obtain entry to session replays, downloadable PDF supplies, and actionable sources together with checklists and templates.

When: AudioUK introduced the relaunch on October 2, 2025. The primary collection of 19 webinars launched on September 25, 2025. The initiative represents the beginning of a three-year programme combining on-line and in-person coaching.

The place: The platform serves the UK’s podcast and audio sector, aligning with the BBC’s Throughout the UK technique to boost accessibility of {industry} sources no matter geographic location. Entry requires registration at audiotrain.co.uk.

Why: The programme addresses recognized abilities gaps throughout the UK podcast and audio manufacturing sector throughout a interval of {industry} growth. Audio promoting faces a 22% hole between shopper engagement and advertiser funding, whereas programmatic podcast promoting reached 170 million listeners throughout 12 markets in 2025. The coaching goals to help expertise at each stage of their skilled journey whereas serving to the UK audio manufacturing {industry} function efficiently and increase.