LiveRamp introduces agentic AI tools for marketing automation

LiveRamp launched three synthetic intelligence capabilities on October 1, 2025, introducing agentic orchestration that permits autonomous AI brokers to entry the platform’s id decision, segmentation, activation, measurement, clear rooms, and associate community. The announcement positions LiveRamp as the primary information collaboration platform to supply AI brokers with ruled entry to its full suite of promoting instruments.

The agentic orchestration system permits entrepreneurs to attach their very own brokers or associate brokers by means of APIs. In accordance with Matt Karasick, head of product at LiveRamp, “AI brokers are solely as good as the info they will entry, and LiveRamp is uniquely positioned to gasoline them with superior indicators on the proper time to personalize in new methods.” The platform’s governance framework maintains enterprise-level safety controls whereas enabling autonomous agent operation throughout the advertising and marketing lifecycle.

These agent methods can entry LiveRamp’s community of 900 companions by means of managed interfaces. The platform consolidates trillions of indicators from its information collaboration community to help multi-agent workflows. Clients will entry these AI capabilities in accordance with their group’s AI insurance policies, guaranteeing alignment with inside governance necessities.

LiveRamp launched AI-Powered Segmentation on October 1, enabling entrepreneurs to create viewers segments utilizing pure language prompts. The function processes first-party, second-party, and third-party information sources to generate exact segments. Entrepreneurs can discover, construct, and activate segments inside minutes by means of conversational interfaces, eliminating the technical experience historically required for complicated viewers segmentation duties.

The Knowledge Market obtained AI-Powered Search capabilities that floor high-value segments by means of pure language queries. The brand new interface accelerates discovery of third-party audiences, lowering the time required for entrepreneurs to establish related information segments for marketing campaign activation.

LiveRamp’s agentic capabilities arrive as marketing organizations face mounting pressure to automate complex workflows. McKinsey information from July 2025 signifies $1.1 billion in fairness funding flowed into agentic AI in 2024, with job postings associated to this know-how growing 985 % from 2023 to 2024. The consulting agency’s Know-how Tendencies Outlook 2025 identifies agentic AI as synthetic intelligence methods able to autonomous planning and execution that symbolize a shift from chatbot interactions to digital coworkers managing complicated workflows independently.

The technical structure underlying LiveRamp’s agentic orchestration connects autonomous methods to id decision, segmentation, activation, and measurement instruments. This differs from conventional advertising and marketing automation by enabling brokers to plan multi-step workflows, make selections based mostly on real-time information, and execute campaigns with out fixed human intervention. The platform’s interoperability framework helps brokers from a number of distributors, addressing the rising enterprise want for coordinated AI methods throughout disparate advertising and marketing know-how stacks.

Associate integrations display market curiosity within the agentic strategy. Evan Hills, Chief Industrial Officer at Dstillery, acknowledged that “enhancing using third-party information with AI unlocks much more worth for entrepreneurs on the frontier of AI.” Michael Gorman, Chief Product Officer at Predactiv, famous that “LiveRamp’s AI investments proceed to speed up entrepreneurs’ capability to faucet the perfect options from throughout the ecosystem.”

Adobe announced similar capabilities on September 10, 2025, introducing the Expertise Platform Agent Orchestrator for companies to handle brokers throughout Adobe and third-party ecosystems. Amazon launched agentic AI capabilities on September 17, 2025, remodeling market administration from passive help to lively enterprise partnership by means of methods that monitor accounts, optimize stock, and handle promoting campaigns autonomously.

The pure language segmentation functionality addresses long-standing technical obstacles in viewers creation. Conventional segmentation requires entrepreneurs to know complicated information schemas, question languages, or platform-specific interfaces. The AI-powered strategy accepts conversational prompts and interprets them into technical specs for phase creation throughout a number of information sources.

Knowledge Market enhancements goal discovery challenges in third-party information procurement. {The marketplace} connects information sellers with consumers throughout a whole bunch of promoting platforms and publishers. In the course of the quarter ended June 30, 2025, LiveRamp’s Knowledge Market generated $35 million in income, representing a 9% year-over-year improve, according to the company’s fiscal first quarter 2026 results.

LiveRamp added over 25 associate integrations alongside the AI capabilities announcement, together with Netflix. The growth will increase activation locations out there for agentic workflows and broadens the info sources accessible by means of AI-powered segmentation instruments.

The platform’s id infrastructure facilities on RampID, a pseudonymous identifier that facilitates cross-platform advertising and marketing campaigns whereas sustaining privateness controls. LiveRamp processes buyer information by means of these identifiers, enabling entrepreneurs to attach first-party and third-party information with promoting platforms. The company integrated RampID with Amazon Marketing Cloud in February 2024 for measurement and viewers activation on Amazon DSP.

Business evaluation suggests agentic AI may basically alter programmatic promoting infrastructure. A July 21, 2025 assessment by Ari Paparo, founder and CEO of Marketecture Media, argued that autonomous AI methods may automate marketing campaign setup, concentrating on, and optimization features at the moment dealt with by demand-side platforms. The trendy DSP represents “one of the complicated classes of software program ever invented,” based on Paparo, however technological shifts threaten this established mannequin by means of AI-driven options.

Implementation challenges persist regardless of rising funding. Gartner predicted on June 25, 2025 that over 40% of agentic AI initiatives will probably be canceled by the tip of 2027 on account of escalating prices, unclear enterprise worth, and insufficient danger controls. The analysis agency’s January 2025 ballot of three,412 webinar attendees revealed uneven funding patterns, with 19% reporting important investments in agentic methods whereas 42% made conservative investments.

LiveRamp’s agentic orchestration addresses standardization wants recognized throughout the business. The platform helps standardized AI use circumstances for orchestration as LiveRamp participates in ecosystem boards advancing AI requirements. This interoperability focus contrasts with closed approaches that prohibit agent entry to proprietary ecosystems.

Google Cloud survey results from April 18, 2025 confirmed 88% of early adopter organizations implementing AI brokers reported optimistic return on funding throughout a number of enterprise functions. The excellent survey examined 3,466 senior enterprise leaders from world enterprises producing greater than $10 million annual income. Advertising automation capabilities demonstrated substantial development by means of AI agent implementation, with content material creation speeds growing by 46% and content material modifying effectivity enhancing by 32%.

LiveRamp operates from San Francisco headquarters with worldwide places of work. The corporate trades on the New York Inventory Trade below the image RAMP. The October 1 announcement builds on earlier AI investments, together with Media Intelligence Tools launched in November 2024 to streamline cross-platform marketing campaign evaluation by means of standardized measurement capabilities.

The platform’s Clear Room infrastructure helps associate integration protocols whereas sustaining safety controls and compliance mechanisms. This technical basis allows complete marketing campaign evaluation throughout a number of media platforms whereas processing information from numerous sources by means of standardized measurement methodologies.

For the advertising and marketing neighborhood, LiveRamp’s agentic capabilities symbolize a technical shift from handbook workflow configuration to autonomous agent operation. The platform’s governance framework addresses enterprise issues about AI system reliability and management, whereas the multi-agent orchestration mannequin acknowledges that organizations will deploy specialised brokers for various features reasonably than counting on single, monolithic AI methods.

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Abstract

Who: LiveRamp Holdings Inc., a San Francisco-based information collaboration platform firm buying and selling on the New York Inventory Trade below image RAMP, introduced the capabilities by means of Matt Karasick, head of product.

What: LiveRamp launched three AI capabilities: agentic orchestration enabling autonomous AI brokers to entry id, segmentation, activation, measurement, clear rooms, and 900 associate connections by means of APIs; AI-Powered Segmentation permitting pure language viewers creation throughout first-party, second-party, and third-party information; and AI-Powered Seek for the Knowledge Market to find third-party audiences by means of pure language queries.

When: The announcement occurred on October 1, 2025, with prospects capable of entry the capabilities in accordance with their group’s AI insurance policies.

The place: The platform operates from LiveRamp’s San Francisco headquarters with worldwide availability by means of its world information collaboration community spanning over 900 companions throughout a number of nations.

Why: The capabilities tackle the rising enterprise demand for autonomous advertising and marketing methods that may plan and execute complicated workflows with out fixed human supervision, responding to the $1.1 billion in fairness funding that flowed into agentic AI in 2024 and the 985% improve in associated job postings, whereas sustaining enterprise-grade governance and safety controls that organizations require for AI system deployment.