Guests depart your retailer with out shopping for or subscribing — that’s the bittersweet actuality. However capturing even 5% of them means vital further income. A Shopify exit-intent popup provides you this chance, participating folks in the meanwhile they resolve to go away.
The set off on your popup is cursor motion towards the browser’s shut button on a pc, or fast upward scrolling on a smartphone.
That’s how your popup seems, however it’s the relevance of your provide – equivalent to free delivery throughout cart abandonment – or the standard of your intervention – like offering a dimension information for clothes buyers – that primarily determines conversion charges.
Be part of us beneath to discover ways to win again buyers with exit popup software program on Shopify, together with greatest practices and step-by-step setup directions.
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What’s a Shopify exit-intent popup?
A Shopify exit-intent popup is a last-chance conversion software that seems when guests attempt to depart your retailer, presenting {discount} codes, free delivery gives, or electronic mail seize types proper as buyers are about to desert their session.
Your popup software displays cursor actions towards browser navigation, fast upward scrolling, or tab switching — behaviors indicating imminent departure. When these actions happen, your focused message seems immediately, creating one remaining conversion alternative.
For example, this exit-intent popup encourages motion with the provide of 10% off:
Not like timed popups that interrupt at mounted intervals, exit-intent popups activate primarily based on person habits. A customer searching for 2 minutes sees nothing till they transfer to go away. One other buyer speeding to exit after 10 seconds triggers the popup instantly.
Every thing is dependent upon customer actions, not preset delays.
Why use exit-intent popups on Shopify?
Exit-intent popups resolve buying frustrations to enhance your buyer expertise. Listed here are some examples of that in observe:
- Guests leaving with out dimension guides get useful sources
- Value-conscious browsers obtain shock reductions
- Unsure consumers see buyer critiques or testimonials
Not like intrusive popups that interrupt searching, exit-intent waits till guests reveal leaving habits, respecting the client expertise and maximizing last-chance conversions.
Right here’s why you must have a Shopify exit-intent popup in your retailer:
Construct your electronic mail listing from bouncing site visitors
Exit-intent popups serve a number of conversion objectives past cart restoration. First-time guests who browse briefly typically depart with out participating — exit popups flip these fleeting visits into electronic mail captures by providing welcome reductions or unique content material.
Every captured electronic mail represents future income potential with out spending extra on site visitors acquisition. In response to OptinMonster, exit-intent popups sometimes convert an extra 2–4% of website visitors versus different popup sorts.
Deal with buy hesitations with useful content material
When guests depart product pages shortly, exit popups can provide dimension guides, comparability charts, or FAQ hyperlinks. These sources deal with widespread considerations about match, options, or compatibility that stop purchases.
Offering useful data in the meanwhile of exit retains buyers engaged, relatively than dropping them to opponents. Keep in mind — not each popup must seize your buyer’s particulars.
Create urgency for comparability buyers
Exit-intent popups assist to transform comparability buyers who would in any other case depart empty-handed. These guests typically analysis throughout a number of tabs — an exit popup presenting time-sensitive gives provides them a purpose to purchase from you rather than opponents.
Crucially, the popup solely seems once they’re leaving, preserving the buying expertise for engaged clients whereas capturing these about to bounce.
Match gives to customer habits
Exit-intent popups ship focused gives primarily based on the place guests abandon their journey. Homepage exits counsel model uncertainty — provide welcome reductions. Product web page exits point out analysis mode — present dimension guides or comparisons.
Cart abandonment could be a notably efficient set off for exit-intent popups, with one OptinMonster buyer recovering 21% of abandoned carts.
Contextual messaging converts extra successfully as a result of it addresses every customer’s particular hesitation. Generic “Don’t go!” popups ignore why folks depart. Exit-intent popups that match customer habits have larger conversion charges and can higher obtain your objectives.
Knowledgeable remark
“Exit-intent popups seize abandoning guests on the good psychological second. When buyers transfer to go away, they’ve already shaped opinions about your merchandise and costs. A well-timed provide addressing their hesitation — whether or not it’s value, delivery prices, or product uncertainty — can tip their resolution from “perhaps later” to “purchase now.”
Evaldas Mockus, VP of Development at Omnisend
5 Shopify exit-intent popup examples to encourage you
Try these Shopify exit-intent popup examples for design, copy, and provide concepts:
1. Off-White
Off-White’s exit-intent popup captures segmentation knowledge with checkboxes for womenswear, menswear, and youngsters classes, serving to it create focused campaigns from first contact.
The total-screen life-style pictures maintains luxurious positioning whereas “JOIN THE OFF-WHITE™ COMMUNITY” frames electronic mail signup as membership relatively than advertising and marketing.
The ten% first-order {discount} gives worth with out desperation — important for premium manufacturers. A clear black-and-white design reduces friction regardless of the gathering of electronic mail, preferences, and twin GDPR consents throughout one interplay.
General, Off-White’s popup balances conversion wants with model integrity, gathering actionable knowledge and sustaining Off-White’s aesthetic requirements.
2. Huel
Huel’s exit-intent popup demonstrates product-in-action pictures — the athlete ingesting from a branded bottle reinforces the product’s health positioning. The £10 fixed-amount {discount} on orders over £60 creates a minimal order worth whereas making the profit tangible.
The popup collects each electronic mail and SMS from the beginning, maximizing future advertising and marketing channels in a single interplay. The pre-filled nation code reveals consideration to person expertise.
Clear phrases (“new clients solely, orders over £60”) set expectations upfront, and the reCAPTCHA discover and privateness coverage hyperlinks construct belief. There’s an extra unsubscribe promise that reduces signup hesitation.
3. Condor Cycles
Condor Cycles makes use of a minimalist electronic mail seize strategy. Its popup focuses purely on content material worth — “New equipment, manufacturers, guides and one of the best offers” — relatively than rapid reductions.
The one-field design removes friction, and the “No Thanks” possibility respects customer alternative with out guilt ways. Together with the privateness coverage hyperlink builds belief for a simple worth change (electronic mail for experience).
The stark black-and-white design maintains give attention to the provide itself. You possibly can observe this strategy in case your clients worth information and product updates over one-time financial savings, prioritising long-term relationships over fast conversions.
4. Soko Glam
Soko Glam’s exit-intent popup showcases product pictures that doubles as model identification — the colourful Okay-beauty merchandise towards pink backgrounds instantly talk the shop’s aesthetic.
The $20 off $50 provide gives substantial financial savings whereas establishing an affordable minimal order for magnificence merchandise. “New to Okay-Magnificence? We Acquired You. Begin Your Routine Right here” addresses customer hesitation with reassurance relatively than strain.
The one electronic mail discipline and “CONTINUE” button work collectively — minimal limitations paired with journey-focused language. It frames Soko Glam as a Okay-beauty information providing experience alongside merchandise, not simply one other discount-driven retailer.
5. MVMT
MVMT’s exit-intent popup leads with luxurious watch pictures to determine premium positioning. “Unlock 10% Off*” frames the {discount} as unique entry. The asterisk indicators phrases with out cluttering the headline.
The popup captures preferences earlier than electronic mail with buttons for males’s, ladies’s, or need all of it classes, letting totally different guests self-select their pursuits.
The secondary message “acquire entry to unique gross sales, restricted version drops and extra” positions electronic mail signup as becoming a member of an insider neighborhood relatively than simply receiving promotions.
“Perhaps later” gives a delicate exit in comparison with harsh rejection buttons, leaving the door open to further gives sooner or later.
Uncover extra Shopify shops
The way to add an exit-intent popup on Shopify
Shopify doesn’t have a local exit-intent popup characteristic, so that you want an app so as to add the performance to your retailer.
In style apps embody Omnisend, OptinMonster, and OptiMonk, however solely Omnisend gives an entire omnichannel advertising and marketing software for ecommerce with electronic mail and SMS integration on your welcome sequence and {discount} alerts.
Right here’s how one can add an exit-intent popup to Shopify with Omnisend:
Entry Omnisend
- Log in to your Omnisend account by way of your browser. The dashboard shows your current exercise and navigation choices.
Open the Types part
- Navigate to Types in the principle menu. This part comprises all of your popups, embedded types, and touchdown pages:
Begin creating
- Click on the + Create type button to load the template library. Omnisend gives varied pre-designed templates to hurry up your setup.
- Click on the Popup checkbox to view solely popup templates. Filter out embedded types and touchdown pages out of your view:
Select your design
- Click on any template that fits your wants, or hover over it and choose Use template. The editor masses together with your chosen design:
Allow exit-intent set off
- The editor shows your popup preview and settings. Below Show settings within the sidebar, choose the Exit intent checkbox. Your popup will now set off when guests transfer to go away:
Customise your message
Choose any factor of your popup, equivalent to a textual content factor or picture, to edit it. Change the textual content to match your model voice and provide. You’ll want to vary headlines, physique copy, and button textual content to deal with why guests could be leaving your retailer.
For example, we edited the shape beneath with a brand new heading, “EXCLUSIVE DEAL,” and altered the provide to “10% off plus free supply”:
Configure your guidelines
- Set concentrating on guidelines to regulate who sees the popup — all guests, segments, or exclude present contacts. You can too select on which pages to point out your Shopify exit-intent popup and outline the site visitors sources that ought to see it:
- Alter visibility guidelines for desktop-only, mobile-only, or each. Set frequency guidelines to handle how typically returning guests encounter your popup.
Launch or save
- Click on Save & shut to save lots of your work and return later, or click on Allow type to activate your exit-intent popup instantly.
Your popup now captures abandoning guests primarily based on the foundations you’ve configured. The Types dashboard will present statistics and standing at a look:
Hyperlink your type to an automation
The final step includes delivering your provide or content material to your buyer by way of electronic mail after they subscribe by way of your exit-intent popup. To do that:
- Navigate to Automations within the sidebar
- Discover the Welcome circulation, and click on Customise workflow to open the shape editor:
From right here:
- Navigate to Edit set off
- Click on Set off filters to open choices
- Click on + Add set off filter and choose Kind to open the choice for a dropdown field with all of your types — choose your exit-intent popup to make the connection:
Lastly, click on Begin workflow to make sure your Shopify exit popup has a welcome electronic mail.
Finest practices for making exit-intent popups on Shopify
Exit-intent popups work greatest once they handle why somebody’s leaving relatively than simply attempting to maintain them on-site. Your customer’s cursor heading for that X button tells you one thing about their wants. Right here’s how one can design Shopify exit popups that convert:
Design that matches your retailer
Your popup ought to really feel like a pure extension of your web site. Efficient popups use the identical typography as your product pages, colours that match your present buttons, and spacing that offers guests room to contemplate the provide.
When popups conflict together with your web site design, they create a disconnect. After they mix seamlessly, they really feel like a useful remaining touchpoint relatively than a last-ditch seize for consideration.
Omnisend’s popup template library consists of 90+ designs you could adapt to match your retailer’s branding. Right here’s a sneak peek:
Match your provide to exit habits
The place somebody exits tells you what they want. Homepage abandoners by no means linked together with your model, so give them a purpose to care past reductions.
Product web page exits imply comparability buying — spotlight quick delivery, unique bundles, or social proof that units you aside.
For instance, the popup beneath reveals a free delivery exit-intent popup that shows on product pages to deal with pricing considerations:
Cart and checkout abandonment is the place exit-intent shines. Sudden delivery prices? Strive “We’ll cowl delivery.” Sticker shock? Strive “Break up your fee into three installments.”
Use urgency and shortage
Delivery deadlines drive motion. Your exit popup ought to spotlight cutoff occasions for next-day supply or vacation delivery when guests present buy intent however haven’t dedicated. These time constraints resolve buyer issues relatively than create faux strain.
The popup beneath makes use of a countdown timer to create urgency. The “LIMITED TIME DEAL” headline and ticking clock strain guests to say their {discount} earlier than time expires:
You possibly can additionally use low stock notifications on product pages in case your software is linked to your stock system. Exhibiting models remaining or current gross sales exercise gives useful context for decision-making.
Gross sales and promotions want outlined endpoints. Finish-of-month clearances, Black Friday offers, or seasonal transitions give respectable causes for cut-off dates. Random deadlines with out context really feel manufactured.
Match your urgency message to exit habits. Product web page abandoners reply to inventory warnings. Cart abandoners want delivery data. Checkout abandoners profit from understanding when their {discount} expires.
Knowledgeable remark
“Urgency and shortage work in exit-intent popups as a result of they handle the psychology of abandonment — when somebody’s leaving, they’re typically comparability buying or ready for a greater deal. Addressing these constraints with delivery deadlines, low stock, or sale finish occasions provides folks a purpose to finish their buy.”
Pija Ona Indriūnaitė, Director of Model at Omnisend
Focusing on and frequency controls
Use your Shopify popup app’s concentrating on choices to regulate who sees popups and the way typically. Most Shopify popup apps allow you to present to all guests, exclude present contacts, or goal by buyer segments (equivalent to VIPs).
Frequency issues as a lot as concentrating on. New guests would possibly see popups every go to, however returning clients want spacing between shows. Weekly limits work for many who haven’t bought, whereas quarterly intervals go well with present clients higher.
Omnisend’s popup builder consists of all these concentrating on and frequency controls in a single interface. You may set customer guidelines, select which pages set off your popup, goal primarily based on site visitors supply, and handle how typically every phase sees your gives.
This picture reveals Omnisend’s popup concentrating on choices in additional element:
Testing for long-term success
Begin with elementary comparisons, together with proportion reductions versus free delivery and rapid versus future-use incentives. When you determine what resonates, refine the CTA button textual content, coloration selections, and sizing for clicks.
Some Shopify popup instruments, equivalent to Omnisend, allow you to A/B take a look at two popup variations to search out the winner. You may see the outcomes (views and submit charge) in real-time throughout the Types dashboard:
Begin changing extra with Shopify exit-intent popups
Exit-intent popups flip leaving guests into subscribers and consumers. They seize emails, get better deserted carts, and handle buy hesitations on the essential second. As a substitute of dropping guests eternally, you give them causes to remain and convert.
Success comes from testing totally different gives, messages, and timing. Free delivery would possibly outperform proportion reductions. Fee plans might beat one-time gives.
Monitor what works on your viewers and alter accordingly. Set frequency caps that respect customer expertise whereas maximizing alternatives.
Omnisend streamlines exit-intent setup with templates, behavioral triggers, and concentrating on guidelines that allow you to take a look at what converts on your Shopify retailer.
Develop your listing and switch extra browsers into consumers with Omnisend’s exit-intent popups
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FAQs
What ought to I provide in a Shopify exit-intent popup?
Free delivery eliminates the highest cart abandonment purpose. Low cost codes work for first-time guests, constructing belief. Dimension guides assist product web page browsers make selections. Match your provide to the place guests exit and why.
How do I add an exit-intent popup to my Shopify retailer?
Shopify’s App Retailer has a number of popup instruments. After set up, most apps information you thru template choice, exit-intent activation, and design customization. The method sometimes takes beneath 10 minutes from set up to dwell popup.
Which Shopify apps have one of the best exit-intent popup options?
Omnisend integrates popups with electronic mail campaigns and automation. Privy makes a speciality of cut up testing and conversion charge optimization. OptiMonk excels at customer segmentation and dynamic content material. Select primarily based in your main objective.
Do Shopify exit-intent popups work on cell units?
Cellular exit-intent depends on scroll velocity monitoring since there’s no cursor. Speedy upward scrolling triggers the popup. Efficiency varies by system and browser, requiring separate cell testing and optimization.
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