How-to guide + best practices

Each retailer wants a dependable technique to run a WooCommerce storewide sale. Perhaps you’re matching competitor reductions, celebrating milestones, or just testing worth sensitivity — the technical setup shouldn’t maintain you again.

WooCommerce handles storewide reductions 3 ways. Constructed-in coupons cowl most situations, plugins add refined automation, and customized PHP eliminates recurring prices in case you have coding abilities in your group.

Plus, with e-mail advertising instruments like Omnisend, you’ll be able to announce gross sales to buyer teams and observe which messages drive purchases.

Be a part of us under to grasp the technical setup, keep away from frequent pitfalls, and automate the client journey from first sale announcement to post-purchase follow-up.

What’s a storewide sale in WooCommerce?

A storewide sale applies the identical low cost to each product in your WooCommerce retailer. Each merchandise will get the identical proportion off or greenback discount, no exceptions.

Most WooCommerce reductions work in another way. You may mark down a single product or a whole class, however storewide gross sales cowl every thing directly.

The simplicity helps conversion charges. Set 15% off, and clients browse freely, understanding that any product they select can be discounted.

Share reductions work effectively for many shops, although greenback quantities and free transport have their place. BOGO offers require cautious setup however can transfer critical stock.

Storewide gross sales convert browsers who normally abandon carts over worth issues. That common low cost removes the excuse to attend, particularly if you add countdown timers or restricted portions.

Why run a WooCommerce storewide sale?

Working a storewide sale can remedy a number of enterprise challenges directly. Every scenario under reveals when marking down your total catalog makes monetary sense:

Enhance conversions throughout peak purchasing seasons

BFCM and different seasonal buyers land in your web site with cost playing cards prepared. With a storewide low cost, there’s much less probability of them bouncing to Amazon or your rivals.

Counteract seasonal downturns

January and summer time typically see pure gross sales dips throughout retail. Working 20% off every thing can keep money move when buyer demand usually drops off.

Filter outdated stock

Useless inventory prices you cash in storage charges and tied-up capital. Mark every thing down 40% and watch these dusty merchandise lastly begin transferring once more.

Entice new clients with vital financial savings

New guests don’t belief your product high quality or transport occasions but. A storewide 25% low cost makes their first buy really feel much less dangerous and tempts them into your buyer database.

Enhance common order worth with urgency-driven offers

Flash gross sales ending at midnight make clients panic-buy gadgets sitting of their wishlist. They’ll seize three shirts as an alternative of 1 to maximise at present’s low cost earlier than it disappears.

Tips on how to create a storewide sale in WooCommerce

WooCommerce presents three important approaches for working storewide reductions. Every technique has completely different complexity ranges and options to match your technical abilities and enterprise wants.

Technique 1: Utilizing built-in WooCommerce coupons

Select this technique for a WooCommerce easy storewide sale. WooCommerce handles storewide reductions with out further plugins, so it’s completely doable to create a percentage-based coupon that applies to your total catalog routinely.

Observe these steps:

• Go to your WordPress Admin panel and click on on Advertising and marketing > Coupons
• Click on Create your first coupon:

• Identify your coupon so it’s memorable within the backend:

• Search for the Coupon knowledge part and choose Share low cost from the dropdown menu. Enter your low cost proportion within the coupon quantity discipline, set an expiry date, and determine whether or not to incorporate free transport by toggling the Permit free transport possibility:

• Click on Utilization restriction to set minimal and most spend. Make sure the settings for Particular person use solely and Exclude sale gadgets are unchecked. Choose all of your product classes below Product classes to use the coupon to every thing:

• Click on Utilization limits below the Coupon knowledge part to set a utilization restrict per person/coupon/X gadgets:

• Click on Publish to set the coupon stay

• You’ll be able to see your coupon’s particulars below the Advertising and marketing > Coupons menu in WordPress:

The great thing about this technique is that it requires no further plugins. Nonetheless, there’s a vital limitation: the coupons require clients to enter a code at checkout. 

Some buyers abandon carts once they can’t discover the code or overlook to use it, doubtlessly costing you gross sales. To auto-apply coupons, you’ll want a further plugin (see under).

Technique 2: Utilizing a WooCommerce sale plugin

Handbook coupon codes lose gross sales when clients overlook to use them. Coupon plugins remove this friction with automated reductions, scheduled promotions, and guidelines that adapt to every shopper’s habits.

Take a look at these three WooCommerce storewide low cost plugins:

1. WooCommerce Smart Coupons by StoreApps

Good Coupons flip primary reductions into revenue-generating campaigns with reward playing cards, BOGO offers, and retailer credit. The plugin excels at creating self-serve low cost experiences the place clients buy and ship reward playing cards.

Key options

• Present playing cards with customized values or mounted denominations
• BOGO offers (purchase X get Y free or discounted)
• Retailer credit as an alternative of refunds
• Bulk coupon technology for e-mail campaigns
• URL coupons that auto-apply on click on
• Quantity reductions and tiered pricing
• Location-based restrictions by nation/zip
• Scheduled coupons with auto-expiry

Pricing

• Single web site: $129/yr
• 5 websites: $206.40/yr
• 25 websites: $329/yr

2. Discount Rules for WooCommerce by Flycart

Low cost Guidelines focuses on dynamic pricing and quantity-based reductions, eliminating the necessity for coupon codes. Excellent for WooCommerce stores wanting automated reductions that apply primarily based on cart contents, person roles, or buy historical past.

Key options

• Share or mounted reductions by product/class
• Tiered bulk pricing (purchase 10+ get 10% off)
• Consumer function reductions for wholesale clients
• Cart-based guidelines (spend $300, save 10%)
• First order and returning buyer reductions
• Product mixture offers
• Transport address-based reductions
• No coupon codes wanted — reductions apply routinely

Pricing

• Single web site: $59/yr
• 5 websites: $94/yr
• 25 websites: $206/yr

3. Advanced Coupons by Rymera

Superior Coupons provides lacking options to WooCommerce coupons whereas introducing loyalty applications and cashback choices. Finest for shops wanting conventional coupons with fashionable advertising options.

Key options

• Cart circumstances (verify merchandise, portions, buyer historical past)
• BOGO coupons with versatile guidelines
• Auto-apply when circumstances match
• One-click coupon notifications
• Loyalty factors program integration
• Cashback coupons for future purchases
• Digital coupons (generate 1,000s of distinctive codes)
• Position and cost gateway restrictions

Pricing

• Free: Coupon templates, BOGO presents, present coupons on the short order preview field
• Progress (Single web site): $79.50/yr
• Enterprise (Limitless websites): $199.50/yr
• All Entry Bundle: $249/yr

Plugin vs. native coupons

The primary trade-off includes management vs. comfort. Plugins deal with complicated situations routinely — assume wholesale pricing tiers or location-based transport reductions that might require a number of native coupons.

Price provides up rapidly with premium plugins. A single-site license runs $59–$129 yearly, whereas native coupons stay free ceaselessly with WooCommerce core.

Plugin updates often battle with WooCommerce or theme updates. You’ll want technical information to troubleshoot when automated reductions cease working after an improve.

Technique 3: Utilizing customized code (for superior customers)

PHP information helps you to write capabilities that intercept WooCommerce’s pricing system and apply reductions with out month-to-month charges or plugin bloat.

Right here’s a primary snippet in your theme’s capabilities.php file:

The above code hooks into two filters:

• woocommerce_product_get_price — handles common merchandise
• woocommerce_product_variation_get_price — handles product variations

When WooCommerce calculates any product worth, it passes by means of your perform, which multiplies the worth by 0.8 (decreasing it by 20%).

Right here’s what no one mentions — one typo in code can kill your total retailer. Delete a bracket at midnight on Cyber Monday, and also you’re scrambling to repair white display errors whereas rivals steal your gross sales.

Clone your web site first. Take a look at each change on the duplicate earlier than touching your stay retailer, particularly throughout high-traffic durations when downtime prices 1000’s.

FTP entry turns into important for emergency repairs. In case your web site crashes, you’ll want direct file entry to delete the damaged code and restore performance.

5 finest practices for WooCommerce storewide reductions

Profitable storewide gross sales require a method past proportion cuts. Grasp these 5 approaches to guard margins whereas transferring stock successfully.

1. Use urgency

One of many causes buyers abandon their carts is that they assume gross sales will final ceaselessly. You’ll be able to counteract this through the use of countdown timers that present the precise hours and minutes remaining, creating shopping for strain.

Flash gross sales ending at midnight work higher than week-long promotions. Clients can’t delay purchases once they know the low cost disappears in hours, not days.

Some shops run 24-hour gross sales month-to-month moderately than predictable seasonal occasions. Others add day by day bonuses throughout longer gross sales, like “Tuesday solely: Free transport on prime of 25% off.”

Take a look at completely different urgency techniques in opposition to your baseline metrics. What works for style retailers may flop for electronics shops, so measure your viewers response.

2. Mix with e-mail & SMS reminders

Most clients gained’t see your sale except you inform them immediately. Electronic mail campaigns and SMS alerts multiply your promotion’s attain past pure web site visitors.

Generally At all times’ Black Friday discount email demonstrates efficient urgency techniques. The topic line “Final Likelihood, Ends Tonight!” drives opens as a result of it states when the chance ends, and its design highlights the 25% low cost clearly:

Additional down this e-mail (not within the picture), there’s a giveaway that provides worth past the low cost, encouraging instant motion over ready for higher offers.

Omnisend helps you to create separate e-mail and SMS campaigns to focus on completely different clients, and you too can construct e-mail and SMS automations for the post-purchase expertise. This screenshot reveals the assorted marketing campaign sorts in Omnisend:

3. Create clear sitewide banners/announcement bars

Product pages typically function touchdown spots for natural search and social media visitors. With out outstanding sale notices on each web page, these guests miss your promotion fully.

Sticky headers observe clients as they scroll, protecting “25% OFF EVERYTHING” seen all through their journey. Cellular screens demand even tighter design constraints — check your banners at 375px width earlier than launch.

Place issues as a lot as design. High-of-page placement beats footer banners, however keep away from blocking navigation menus or search capabilities that clients want.

4. Phase clients

Blanket emails waste alternatives when you can goal messages primarily based on purchasing habits, preferences, and demographics. Your loyal clients and first-time guests want fully completely different incentives to transform.

Omnisend has pre-built segments, together with:

• Lively e-mail subscribers (opened at the least one e-mail in 30 days)
• Window buyers (visited the shop twice in 14 days with out buying)
• Deal hunters (made purchases throughout earlier gross sales)
• Excessive-value subscribers (spend extra and store extra typically)
• First-time consumers (made first buy within the final 30 days)
• Vulnerable to churn (one or two purchases, however just lately inactive)
• Deserted cart (added gadgets however didn’t full checkout)

Buy historical past reveals who buys throughout gross sales versus at full worth. Give early entry or unique bonuses to reward loyal clients who persistently assist your retailer.

Geography impacts shopping for patterns greater than most shops understand. Winter coat promotions work in Minnesota throughout October however fail in Florida till uncommon chilly snaps.

5. Monitor outcomes and optimize future gross sales

Numbers inform tales your intestine emotions miss. Income may improve 50% throughout gross sales, but when revenue margins drop 60%, you’re shedding cash.

Omnisend’s Gross sales Stories present income from campaigns vs. automations. Its Marketing campaign Efficiency desk breaks down open charges, click on charges, and income per message despatched.

The Attribution Settings allow you to observe whether or not clients clicked your e-mail earlier than buying. You’ll be able to modify the attribution window from 24 hours to seven days primarily based in your gross sales cycle.

Export your knowledge to identify patterns throughout a number of gross sales. Tuesday emails may outperform Friday sends, or SMS might generate larger conversion charges than e-mail for flash gross sales.

Doc every thing for subsequent time. Save high-performing topic traces, notice which merchandise offered quickest, and observe hourly income patterns all through the promotion interval.

Automating WooCommerce storewide gross sales with Omnisend

Working a profitable storewide sale includes managing a number of touchpoints all through your clients’ journey. Omnisend supplies the automation instruments to maximise each interplay, from first signup to post-purchase follow-up.

Right here’s how Omnisend helps you maximize WooCommerce sitewide gross sales:

Welcome collection that convert

New subscribers signing up throughout your sale want instant consideration. Omnisend’s welcome workflow greets them with personalised emails and SMS messages, reinforcing the storewide low cost they only found.

Pre-built templates get you began rapidly with confirmed messaging buildings. Customise the content material to match your model voice whereas protecting the framework that converts.

Including SMS to your welcome move will increase conversion charges considerably. Textual content messages get learn ahead of emails most often, making them good for time-sensitive promotions.

Deserted cart restoration throughout gross sales

Cart abandonment jumps throughout storewide gross sales as buyers evaluate costs throughout websites and shut their tabs. Omnisend helps you goal these clients with exit-intent discount popups and an deserted cart e-mail + SMS move that reminds them about their cart.

The usual three-email sequence begins one hour after abandonment. First e-mail reveals cart contents with the low cost utilized, second provides social proof 24 hours later, third creates closing urgency at 48 hours.

Deserted cart emails drove 87% of all automated orders in Omnisend’s newest knowledge, so it actually does pay to focus on these clients throughout gross sales.

Browse abandonment captures buyers

Guests who view merchandise throughout your sale however depart with out including them to their cart want completely different messaging. 

Browse abandonment emails showcase the gadgets they considered along with your low cost highlighted.

Omnisend tracks product views routinely and triggers personalised emails. These messages usually convert at 2.5x the speed of generic promotional emails.

Cross-sell alternatives post-purchase

Clients who’ve simply purchased are your most engaged viewers. Cross-sell automations hit their inbox whereas buy satisfaction stays excessive, showcasing complementary merchandise at sale costs.

Time these messages round typical transport home windows in your market. Product suggestions primarily based on precise buy knowledge outperform generic recommendations each time.

Birthday and special day automation

Clients celebrating birthdays throughout your storewide sale get double the rationale to buy. Omnisend’s birthday workflow provides unique perks on prime of your basic low cost.

Set these automations to set off seven days earlier than birthdays. Give VIP clients early entry or stack an additional 10% birthday low cost along with your storewide supply.

Efficiency that pays

Omnisend customers generate an average $68 in revenue for every dollar spent. Automated workflows account for 37% of complete e-mail income regardless of representing simply 2% of sends.

One in three individuals who click on on an automatic message makes a purchase order. Examine that to 1 in 18 for scheduled campaigns — the distinction in efficiency is staggering.

Take a look at these automation statistics primarily based on our newest report:

Omnisend can be extremely intuitive regardless of its highly effective options — integration with WooCommerce takes minutes, not hours, along with your product catalog, buyer knowledge, and order historical past syncing routinely.

Wrap up

Storewide gross sales work as a result of they’re easy. Clients perceive “every thing 25% off” with out studying fantastic print, and you progress stock with out complicated discounting.

Success hinges on execution particulars. Urgency pushes fence-sitters to purchase, segmentation prevents margin erosion on loyal clients, and correct monitoring reveals which techniques generated income versus simply visitors.

Omnisend turns these one-time sale buyers into repeat consumers. Deserted cart flows catch the hesitators, post-purchase automations counsel complementary merchandise, and birthday emails deliver them again months later — all with out handbook work.

WooCommerce sitewide reductions: FAQs

How do I add a storewide low cost in WooCommerce?

Create a proportion coupon in Advertising and marketing > Coupons, choose all product classes below restrictions, and share the code. Alternatively, set up a reduction plugin for automated software.

Can I schedule a WooCommerce storewide sale upfront?

WooCommerce coupons allow you to set expiry dates however not begin occasions. You’ll want Good Coupons or comparable plugins to auto-activate gross sales at midnight on particular dates.

Do storewide gross sales decelerate my WooCommerce web site?

Visitors spikes matter greater than low cost calculations. Your internet hosting plan determines whether or not simultaneous buyers crash the positioning — ask your host about capability and improve earlier than main gross sales occasions if it’s essential to.

How do I promote a WooCommerce sale successfully?

Pre-launch buildup generates extra income than day-of bulletins. Create FOMO with restricted portions, use deserted cart emails highlighting the low cost, and retarget web site guests with sale advertisements.