How to Get AI to Recommend Your Products

ChatGPT recommends merchandise — full with pictures, pricing, and buy hyperlinks — to its 700 million weekly users.

And now prospects can full purchases with out leaving the chat.

BIG deal.

However will ChatGPT advocate your merchandise?

That’s not computerized. And you may’t pay for placement.

What you are able to do is optimize your website so ChatGPT understands what you promote, trusts your model, and surfaces your merchandise when patrons search. This information exhibits you ways.

You’ll study the eight-step framework for getting featured in ChatGPT Buying.

I additionally spoke with Leigh McKenzie, Backlinko’s Head of Development and founding father of the ecommerce model UnderFit, to get his insights on what’s really working.

First, let’s take a look at how ChatGPT decides which merchandise make the reduce.

How ChatGPT Buying Works

ChatGPT Buying kicks in mechanically for some purchasing intent prompts.

Whereas it doesn’t fireplace each time, I discovered it seems most of the time after testing 100+ prompts.

The important thing? Typing a immediate with clear shopping for intent.

Like “e-bikes that may deal with potholes.”

As a substitute of simply explaining issues or providing recommendation, ChatGPT Buying recommends particular merchandise.

This contains product photographs, pricing, and hyperlinks to on-line shops and web sites the place customers could make a purchase order.

In case your retailer will get really useful, numerous high-intent buyers will see your merchandise.

For instance, once I examined the e-bike question, ChatGPT gave me a short clarification of what options to prioritize.

However it additionally supplied a visible product carousel with eight merchandise, every in its personal card with key particulars.

(It appears much like Google Shopping ads, besides you don’t should pay for them.)

Clicking on any card opens a aspect panel with:

• Extra product pictures
• A listing of shops, costs, and direct hyperlinks
• A brief “why you may like this” abstract
• Sentiment pulled from evaluations and boards

From there, customers merely click on “Go to” to achieve the service provider’s product web page.

However this expertise is altering.

As of September 2025, OpenAI is rolling out On the spot Checkout — a characteristic that lets buyers purchase immediately inside ChatGPT.

This can be a big shift.

ChatGPT is now not only a product discovery instrument. It’s a full purchasing vacation spot.

Proper now, On the spot Checkout is just out there to Etsy sellers in america.

However OpenAI plans to develop this characteristic to Shopify retailers and different nations quickly.

Not on both platform?

They’re additionally accepting functions for retailers to construct their very own integrations. (Extra on this in Step #7.)

How ChatGPT Selects Merchandise to Advocate

A consumer describes what they’re in search of (“trainers with arch help below $150”), and ChatGPT’s AI goes to work.

It scans the net for essentially the most related merchandise primarily based on that request.

And weighs particulars like product names, descriptions, options, evaluations, brand authority, and different indicators to search out one of the best matches.

In case your product checks the precise containers — and the knowledge in your website is evident and crawlable — it has an opportunity to be really useful.

ChatGPT may take into account the consumer’s location and preferences when making suggestions.

In the end, all product suggestions should additionally go by OpenAI’s security programs.

This filters out low-quality, deceptive, or unsafe merchandise.

So, what does all of this imply for you?

ChatGPT Buying is evolving quick — and the manufacturers that sustain will win essentially the most visibility.

Right here’s how to make sure ChatGPT can perceive, belief, and advocate your merchandise.

1. Add Structured Schema Markup to Your Web site

ChatGPT wants structured information to know what you promote.

Schema markup is code that labels key particulars in your product pages (and web site as an entire): title, value, description, availability, evaluations, and extra.

It turns uncooked HTML into information AI instruments can parse immediately.

With out it, ChatGPT (and different AI programs) should guess what’s in your web page.

With it, they see clear, structured info they will confidently embrace in product suggestions.

At a minimal, your product schema ought to embrace:

• Product: Title, description, model, picture, and identifiers (GTIN, SKU, MPN)
• Supply: Worth, forex, availability, and URL
• Overview: Particular person evaluations with reviewer names and rankings

It might look intimidating, however many content material administration programs — like WordPress, Shopify, and Wix — supply plugins or built-in instruments that generate the markup for you mechanically.

As soon as your markup is in place, check that it’s working appropriately utilizing Google’s Wealthy Outcomes Take a look at or Schema.org’s validator.

These instruments make it simple to test that your structured information is legitimate, seen, and error-free.

2. Create and Preserve a Excessive-High quality Product Feed

A product feed is a structured file that packages up your product particulars and sends them to platforms like Google Service provider Heart, Shopify, and Etsy.

It contains particulars like titles, costs, availability, photographs, hyperlinks, and extra.

ChatGPT might use information from main platforms like Google to resolve which merchandise to advocate.

For instance, in case your Google Buying feed is outdated, incomplete, or inaccurate, ChatGPT might return unhealthy details about your merchandise.

Or skip recommending them completely.

That’s why a high-quality, up-to-date product feed is crucial.

However holding feeds correct is simpler stated than executed.

There are a number of shifting elements, like website updates, refresh schedules, and third-party instruments.

And it solely takes one slip for mismatches to creep in.

Listed below are a number of widespread product feed points — and how one can repair them:

Automation retains most updates in sync. And handbook checks earlier than main launches or gross sales assist catch something that will slip by.

Right here’s how Leigh maintains a stability of the 2 for his ecommerce retailer:

3. Make Positive AI Bots Can Learn Your Web site

If ChatGPT can’t learn your website, it might probably’t advocate your merchandise.

Two easy technical points block many ecommerce websites from displaying up: hidden content material and restricted crawlers.

Verify for JavaScript

Many AI bots — together with ChatGPT — nonetheless battle with content material that solely hundreds by way of JavaScript.

If key particulars aren’t within the web page’s uncooked HTML, the bot may by no means see them.

This contains your product descriptions, costs, and pictures.

Eek.

Right here’s how one can test if that’s occurring:

1. Pull up a product web page in your web site or on-line retailer
2. In Google Chrome, go to “Settings” > “Privateness and safety” > Web site Settings
3. Underneath “Content material,” click on “JavaScript” and toggle “Don’t permit websites to make use of JavaScript”
4. Reload the product web page you’re testing

In case your product particulars disappear, it means they’re solely loading by JavaScript.

To repair this, work with a developer to make sure all important info is in your website’s uncooked HTML.

Assess Your Robots.txt File

Your robots.txt file may also block AI crawlers.

This small file tells bots which elements of your website they will (and might’t) crawl.

By default, most websites already permit all bots, together with ChatGPT’s crawler, OAI-SearchBot.

However it’s nonetheless value double-checking.

Right here’s how:

First, go to yourdomain.com/robots.txt. Then, search for a rule like this:

Person-agent: GPTBot
Disallow: /

And this:

Person-agent: OAI-SearchBot
Disallow: /

If it says “Disallow,” then ChatGPT is unable to crawl your website.

You (or your dev staff) can repair this subject by altering it to “permit.”

4. Write Product Copy That Matches Actual Purchaser Prompts

ChatGPT matches merchandise to prompts by language, not key phrases.

So, in case your product copy doesn’t sound like the way in which folks speak, it might not floor in purchasing outcomes.

The aim: write the way in which patrons phrase their prompts.

Discover the Language Your Patrons Use

You don’t should guess how your prospects speak.

Use analysis instruments like:

• Google’s Individuals Additionally Ask
• AnswerThePublic
• Keyword tools like Semrush, Ahrefs, and Moz

Search for modifiers that mimic actual queries — phrases like “greatest,” “for freshmen,” “eco-friendly,” or “kid-friendly.”

Instruments like Semrush’s AI SEO Toolkit present you the precise prompts folks kind into AI engines.

So, as an alternative of manually guessing or testing one after the other, you get a ready-made listing of conversational queries patrons already use.

When you perceive how your viewers speaks, weave the phrases naturally into your product titles and descriptions.

This may improve the percentages of your merchandise displaying up in ChatGPT when buyers search.

Write Product Titles That Match Purchaser Intent

While you’re writing copy, pay particular consideration to your product titles.

They typically feed immediately into the purchasing carousel.

They usually’re the very first thing buyers see earlier than deciding to click on.

The golden rule: Lead with what issues most to your viewers.

If belief drives selections — like in classes corresponding to laptops or smartphones — put your model entrance and heart.

If options, advantages, or use circumstances are extra vital, give attention to these as an alternative.

Use this easy components:

On Leigh’s website, for instance, his titles spotlight what patrons care about most: product advantages.

That’s why they’re structured as Profit (Invisible) + Product Kind (Undershirt).

However when model recognition is important to belief, it is smart to incorporate the model title.

Like this product title for a Sony house theater:

Don’t fear about cramming each element into the title.

Most ecommerce platforms provide you with a number of fields for product information. Use these strategically to sprinkle in conversational key phrases.

Make Product Descriptions Really feel Like Actual Solutions

Titles get folks to click on. Descriptions get them to purchase.

That is the place you develop on options, advantages, and use circumstances — all in plain, pure language.

For instance, UnderFit’s product copy mirrors the phrases patrons use when trying to find an undershirt.

• “Keep tucked”
• “All-day consolation”
• “Comfortable, breathable really feel”

These phrases aren’t filler — they’re search phrases.

Which suggests they’re possible the identical language folks use when prompting ChatGPT.

5. Characteristic Your Worth Proposition Prominently

Your product’s worth proposition must be clear and visual on the prime of your product web page.

This ensures ChatGPT instantly understands:

• What the product is
• Why it’s higher than the options

However that’s not sufficient.

The remainder of your web page ought to help and reinforce that promise.

This offers ChatGPT an entire image of your product.

And helps it see your product as one of the best match for the question.

This implies each part — options, advantages, evaluations, specs — ought to again up your worth proposition with proof and element.

Huel’s Black Version product web page is a good instance of this in motion.

The worth proposition is true below the product title:

“Excessive Protein Full Meal.”

This immediately explains:

• What it’s (an entire meal)
• Why it issues (excessive protein)

The picture reinforces this by highlighting complementary copy:

“This can be a meal. Not a protein shake” and “40g protein per meal.”

The product description repeats the promise but once more: “40 grams of protein.”

However it additionally provides particulars like “27 important nutritional vitamins and minerals.”

This repetition is strictly what you need.

When you can (and may) use phrase selection, your web page ought to inform one clear story from prime to backside.

Clarify what the product is, why it’s priceless, and the way it delivers on that promise.

So, audit your website.

If copy and pictures don’t reinforce your core message, rework them till it does.

The extra constant and centered your messaging is, the better it’s for ChatGPT to know (and advocate) your merchandise.

6. Construct Sturdy Authority Past Your Web site

ChatGPT doesn’t simply take a look at your product web page when deciding what to advocate.

It cross-checks authority indicators from throughout the net to determine whether or not your model (and your product) are reliable sufficient to advocate.

These indicators embrace:

• Opinions and rankings: Platforms like Amazon, Trustpilot, Google, Yelp, and area of interest retailers
• Group sentiment: Actual-world suggestions from Reddit, Quora, Fb teams, and area of interest boards
• Editorial protection: Authoritative websites like Wirecutter, TechRadar, reward guides, and business blogs
• Awards and certifications: Revered organizations that function unbiased belief markers

One technique to see which sources matter most in your model is to run a handbook test in ChatGPT.

Kind a purchasing immediate into the instrument, scroll to the reply, and click on “Sources.”

The hyperlinks you see there are the websites that ChatGPT used to drag its suggestions.

(And, by extension, the websites it trusts.)

For instance, once I requested for a “yoga mat with critical grip for warm yoga,” ChatGPT cited:

• Area of interest authority websites like EverydayYoga.com and BrettLarkin.com — smaller however extremely trusted within the yoga gear house
• Mainstream evaluation retailers like New York Journal and Individuals.com
• Group threads on Reddit, offering genuine, anecdotal evaluations

Use the sources as your roadmap.

Goal them with outreach methods like expert quotes, partnerships, and co-branded content material.

Can’t land mentions on the precise websites ChatGPT cited? Go after comparable ones with comparable authority.

And construct your presence on group platforms, too.

A powerful displaying on Reddit, Quora, and area of interest Fb teams can increase your model’s credibility.

7. Signal Up for ChatGPT On the spot Checkout

On the spot Checkout lets buyers go from product suggestion to buy with out ever leaving ChatGPT.

As soon as they discover one thing they like, they will affirm particulars, pay, and place an order — all throughout the similar chat window.

(Hashtag thoughts blown)

On the spot Checkout at present helps single-item purchases within the U.S. on Etsy.

(However Shopify integration is coming quickly.)

If you happen to’re on both platform, you’re in luck. Eligibility is computerized.

For everybody else?

You’ll want to use and combine with OpenAI’s Agentic Commerce Protocol (ACP).

Translation: Roll up your sleeves. There’s work to do.

Right here’s what you are able to do now.

Begin by filling out OpenAI’s merchant application form.

This lets OpenAI know you need in.

They’re onboarding retailers on a rolling foundation and can attain out whenever you’re accepted.

When you’re within the pipeline, you’ll must:

• Present a structured product feed that meets OpenAI’s product feed specs. Leigh recommends beginning along with your present Google feed and updating it as wanted to satisfy OpenAI’s necessities.
• Allow ACP checkout. ACP lets ChatGPT place and full orders in your system. If you happen to’re on Stripe, setup will be so simple as one line of code. If not, you’ll be able to nonetheless combine utilizing Stripe’s Shared Cost Token API or the Delegated Funds Spec — no supplier swap required.
• Join your cost supplier. You’ll nonetheless course of transactions and stay the service provider of document.
• Go certification necessities. OpenAI requires sandbox testing and end-to-end checks earlier than you go stay.

8. Monitor Your ChatGPT Visibility

It’s not sufficient to indicate up in ChatGPT Buying.

You additionally must measure how effectively you’re performing.

Begin with monitoring visitors.

The best manner is thru OpenAI’s built-in UTM tag.

That is code that OpenAI mechanically provides to all outbound hyperlinks. And appears like this:

Arrange a customized phase in Google Analytics to trace and analyze ChatGPT visitors to your website.

As soon as that’s executed, search for patterns:

• Is ChatGPT visitors growing month over month — or slowing down?
• How does the conversion fee examine to different channels?
• Do guests stick round or bounce immediately?

However visitors solely tells you what occurs after folks click on.

You additionally must measure what occurs earlier than — particularly, which prompts floor your merchandise.

To do that, it helps to know the sorts of prompts buyers kind.

Most fall into 4 buckets.

• Worth-based: “Finest pet food bowl below $20,” “luxurious ceramic canine bowl”
• Use-case: “Canine bowl for messy eaters,” “raised bowls for big breeds”
• Characteristic-based: “Non-slip stainless-steel canine bowl,” “gradual feeder BPA-free”
• Downside-solution: “Canine bowl that retains ants out,” “canine bowl that doesn’t slide on tile”

Consider these buckets as templates.

Take a look at prompts in every class and ask your self:

• Does your product present up? If that’s the case, are the small print correct?
• If not, who does — and why? (Are their evaluations more energizing, their authority stronger, or their copy nearer to purchaser language?)

Repeatedly run these checks to assemble extra information.

You’ll study which prompts result in product mentions, how your LLM visibility modifications, and the way patrons discuss your model.

Moderately automate this course of?

Instruments like Semrush’s AI search engine optimization Toolkit allow you to:

• Monitor which prompts floor your merchandise
• Monitor model sentiment
• Examine visibility in numerous platforms

Past ChatGPT Buying: Your AI Visibility Playbook

There isn’t a magic components for getting ChatGPT to advocate your merchandise.

However the manufacturers that constantly get really useful all have three issues in widespread:

• A rock-solid technical basis
• Clear, buyer-focused product copy
• Sturdy belief indicators throughout the net

Get these proper, and also you’re not simply optimizing for ChatGPT Buying.

You’re setting your self as much as be found throughout EVERY AI platform on the market.

Wish to make certain your basis is bulletproof?

Learn SEO vs. GEO, AEO, LLMO: What Marketers Need to Know for an summary of crucial visibility methods shaping AI search.