YouTube is cited 200x greater than some other video platform in AI search outcomes, in line with new information from enterprise website positioning platform BrightEdge. YouTube was:

  • Cited 200 occasions greater than some other video platform by ChatGPT, Perplexity, and Google’s AI merchandise.
  • Current throughout all platforms and primarily the one video supply that issues.
    • Opponents barely registered: Vimeo (0.1%), TikTok (0.1%), Dailymotion (0%), Twitch (0%).
  • A high info authority, rivaling Mayo Clinic and Investopedia.

By the numbers. YouTube had a 200x benefit over its nearest rival (Vimeo at 0.1%). Even platforms like Perplexity and ChatGPT, which haven’t any incentive to favor Google properties, overwhelmingly cite YouTube.

  • 20% common YouTube quotation share throughout AI platforms.
  • 29.5% of Google AI Overviews cite YouTube – making it the highest area general, forward of Mayo Clinic (12.5%).
  • 100% week-over-week development for ChatGPT (although off a small base).
  • 32.8% current dip in AI Overviews citations, however YouTube nonetheless dominates.

By platform. Right here’s a breakdown of YouTube’s efficiency throughout engines:

  • Google AI Overviews: 29.5% quotation share, #1 area, common rank place 6.3.
  • Google AI Mode: 16.6% share, #1 area, common place 9.7.
  • Perplexity: 9.7% share, #5 area, 4.8% weekly development.
  • ChatGPT: 0.2% share, rising quick, common place 5.2.

The place YouTube confirmed up.

  • Tutorials (finance, software program, medical “how-to” content material).
  • Pricing, deal looking, product demos, opinions.
  • Much less seemingly: profession recommendation, technique, summary ideas, or pure informational queries.

Why it issues. In case your model isn’t creating video content material, you could be invisible in AI search. YouTube isn’t simply successful – it’s the one video platform that AI platforms seem to belief.

In regards to the information. BrightEdge analyzed YouTube quotation patterns throughout Google AI Overviews, Google AI Mode, ChatGPT, and Perplexity from Could 2024 to September 2025 utilizing its AI Catalyst platform. The research tracked quotation charges, platform competitors, question sorts, and week-over-week modifications.

BrightEdge’s analysis. YouTube Optimization Strategies for AI Citations

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Danny Goodwin

Danny Goodwin is Editorial Director of Search Engine Land & Search Advertising and marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the newest search advertising information, he manages Search Engine Land’s SME (Topic Matter Knowledgeable) program. He additionally helps program U.S. SMX occasions. Goodwin has been enhancing and writing concerning the newest developments and traits in search and digital advertising since 2007. He beforehand was Govt Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.


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