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Todd Sawicki (1)Overview

On this episode of the Duct Tape Advertising and marketing Podcast, John Jantsch interviews Todd Sawicki, founder and CEO of Gumshoe AI, a cutting-edge platform serving to entrepreneurs navigate the quickly evolving world of AI-driven search and discovery. Todd breaks down what AIO, AEO, and AI search actually imply for entrepreneurs, why purchaser habits is shifting, and the way manufacturers can optimize for the brand new period the place giant language fashions (LLMs) drive discovery, solutions, and conversions. When you’re on the lookout for sensible methods to future-proof your search engine optimisation and content material advertising, this episode is full of actionable insights and big-picture context.

Concerning the Visitor

Todd Sawicki is the founder and CEO of Gumshoe AI, a platform on the forefront of AI-driven search and discovery options. With a deep background in digital media, advertising expertise, and scaling startups, Todd is a sought-after voice on the way forward for search, LLM optimization, and the way entrepreneurs can adapt as purchaser habits and search platforms are reworked by AI.

Actionable Insights

  • AI-driven search (AIO, AEO) is essentially altering how consumers search, what they count on, and the way entrepreneurs should optimize—suppose “coaching the AI salesperson” reasonably than simply rating on Google.
  • LLMs (like ChatGPT, Perplexity, and Google AI Overviews) are more and more personalizing solutions, utilizing your website’s content material, FAQs, product element pages, and structured information to ship tailor-made suggestions.
  • AI search customers are high-intent and convert at dramatically greater charges—typically 2–20x greater than conventional natural or paid search—as a result of they’re pre-qualified and additional down the funnel.
  • Content material high quality, construction, and freshness matter greater than ever; LLMs reward authoritative, up to date, and well-organized data, not simply what’s hottest or backlinked.
  • Updating and repurposing current content material (particularly with FAQs, schema, and summaries) is important—LLMs cite content material that has been up to date inside the final 90 days.
  • Aggressive insights and personas are key: Instruments like Gumshoe can reveal what LLMs say about you, your rivals, and which personas they floor—offering messaging concepts and figuring out areas to enhance.
  • Deal with high-intent, conversion-focused queries (not simply top-of-funnel tendencies) and use AI insights to construct higher advert campaigns, content material, and product positioning.
  • Monitor, measure, and iterate: AI site visitors is rising quick—use analytics to see the place it’s coming from, the way it performs, and the way your optimizations are working.

Nice Moments (with Timestamps)

  • 01:31 – The Rise of AI Search and Zero-Click on Experiences
    How AI-driven search is altering consumer expectations, purchaser habits, and advertising priorities.
  • 03:21 – Why Purchaser Conduct Issues Extra Than Know-how
    Customers are asking longer, extra advanced, and extra high-intent questions, and count on customized solutions.
  • 05:18 – The Worth of AI Visitors
    Why guests from AI solutions convert at a lot greater charges—and what entrepreneurs ought to do about it.
  • 06:49 – Coaching the AI Salesperson
    The right way to “educate” LLMs about your product, and why product advertising and messaging matter greater than old-school search engine optimisation techniques.
  • 08:30 – What Content material Do LLMs Choose?
    Model web sites, FAQs, information bases, and structured content material are the highest sources cited by AI.
  • 09:52 – Why Doing Content material Proper Pays Off
    How years of high quality content material and construction are lastly being rewarded by AI-driven platforms.
  • 12:26 – Content material Freshness, Updates, and Repurposing
    The typical AI-cited content material is simply 86 days previous—updating and repurposing is important for ongoing visibility.
  • 14:42 – How Gumshoe AI Works
    Utilizing personas, artificial customers, and aggressive insights to see what LLMs are saying about your small business—and what to do subsequent.
  • 20:38 – The Way forward for Excessive-Intent Search
    Entrepreneurs should deal with conversion-ready, long-tail queries and place for the brand new funnel managed by AI.

Insights

“AI-driven search means you must prepare the AI such as you’d prepare a salesman—reply objections, present detailed data, and place your product for every persona.”

“Content material high quality, construction, and freshness are the brand new forex—LLMs reward the best solutions, not simply the preferred ones.”

“Deal with high-intent, conversion-ready queries—AI search will get customers additional down the funnel, and entrepreneurs must adapt their messaging and content material to win.”

“Analytics show it: AI-driven guests keep longer and convert extra. Optimize now and monitor what’s working as AI’s position in discovery grows.”

“Aggressive intelligence and persona insights are important—know what LLMs say about you and your rivals to enhance your messaging and positioning.”


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