AudienceProject announced on September 22, 2025, the launch of its cross-media measurement platform in Mexico, marking the corporate’s entry into Latin America’s second-largest promoting market. The Software program-as-a-Service resolution gives Mexican advertisers with steady viewers measurement throughout conventional tv, linked TV, on-line video, social media, and the open internet.

The deployment permits Mexican advertising and marketing groups to trace deduplicated attain and frequency throughout a number of channels concurrently. In accordance with the official announcement, advertisers can now “higher perceive how many individuals they attain of their supposed viewers throughout channels and which channels are handiest at reaching them.” This information helps each marketing campaign planning phases and real-time optimization selections all through marketing campaign lifecycles.

Subscribe PPC Land e-newsletter ✉️ for related tales like this one. Obtain the information daily in your inbox. Freed from adverts. 10 USD per 12 months.


Subscribe

AudienceProject CEO Thomas Gregers Honoré emphasised Mexico’s strategic significance inside the regional market panorama. “Mexico is a significant promoting market, solely surpassed by Brazil in Latin America,” Honoré acknowledged within the press launch. The corporate recognized important demand for unbiased cross-media measurement capabilities amongst Mexican advertisers searching for simpler finances allocation methods.

The measurement platform addresses technical challenges in monitoring viewers overlap throughout fragmented media environments. Conventional measurement approaches usually depend the identical viewer a number of instances throughout completely different platforms, inflating attain numbers and decreasing marketing campaign effectiveness insights. AudienceProject’s resolution gives deduplicated metrics, guaranteeing correct viewers counting throughout the digital ecosystem.

Current trade information underscores the relevance of complete measurement options in Mexico’s evolving media panorama. Netflix’s streaming audience in Mexico reached 24.6% of total TV viewing time in July 2025, demonstrating the fragmentation that requires refined measurement approaches. This 0.9 share level enhance from June displays ongoing digital transformation in Mexican media consumption patterns.

The launch positions AudienceProject alongside established measurement suppliers working in Mexico. Amazon’s Brand Lift measurement system recently expanded to Mexico, bringing the nation into Amazon’s eighth international marketplace for model impression monitoring capabilities by way of DSP campaigns. These developments point out intensifying competitors for complete measurement options within the Mexican promoting ecosystem.

Technical implementation leverages AudienceProject’s present platform infrastructure developed over greater than a decade of cross-media measurement expertise. The corporate maintains partnerships with main know-how platforms together with Meta, Google, Amazon, WPP Media, Omnicom Media Group, Publicis Media, L’Oréal, Kia, and PepsiCo throughout its international operations.

The answer gives steady monitoring of marketing campaign attain and frequency throughout all supported channels. Mexican advertisers achieve entry to complete and incremental attain insights for every channel, enabling data-driven optimization selections. These capabilities develop into significantly invaluable as Mexican media consumption continues shifting towards digital platforms whereas conventional broadcast tv maintains its place as the most important single viewing class at 33.6% share.

Cross-media measurement know-how has demonstrated important impression on promoting effectivity in different markets. AudienceProject’s collaboration with Heineken and Meta revealed digital channels delivered 19.4 times more efficient reach compared to traditional television campaigns. These insights prompted Heineken to extend digital funding allocation from 30% to over 42% of their media finances.

The Mexican deployment happens amid broader trade momentum towards unified measurement options. AudienceProject’s partnership with French measurement company Médiamétrie aims to launch Cross-Media Video advertising measurement in Q1 2026. Comparable initiatives throughout European markets reveal rising worldwide demand for unbiased cross-platform measurement capabilities.

AudienceProject’s measurement methodology focuses on marketing campaign contact validation utilizing monitoring pixels and panel information for validation and deduplication. Direct integrations with walled backyard platforms together with Google, Amazon, and Meta allow dependable marketing campaign attain verification by way of hashed electronic mail handle comparability strategies. Clear-room applied sciences facilitate information matching whereas sustaining privateness compliance requirements.

The growth addresses particular challenges Mexican entrepreneurs face in measuring marketing campaign effectiveness throughout more and more fragmented media environments. Media consumption fragmentation has reached unprecedented levels globally, forcing advertisers to restructure finances allocation methods throughout a number of platforms reasonably than conventional channel-focused approaches.

Mexican advertisers can now entry skilled providers help to combine measurement capabilities into present analytics frameworks. This help addresses technical integration necessities whereas offering coaching on metric interpretation and marketing campaign optimization approaches. The implementation follows patterns established in AudienceProject’s different markets, together with latest growth into Canada by way of partnership with NLogic.

Platform integration capabilities prolong throughout linked TV suppliers, social media platforms, and programmatic promoting channels. The answer helps measurement of campaigns delivered by way of varied stock sources together with Samsung and LG gadgets, streaming providers, and social media platforms. This complete protection addresses the technical complexity of recent promoting campaigns spanning a number of touchpoints.

Purchase adverts on PPC Land. PPC Land has commonplace and native advert codecs by way of main DSPs and advert platforms like Google Advertisements. Through an public sale CPM, you’ll be able to attain trade professionals.


Learn more

The launch establishes Mexico as AudienceProject’s first Latin American market, creating potential for regional growth. Brazil, recognized as Latin America’s largest promoting market, represents a logical subsequent step for the corporate’s regional development technique. Different Latin American markets with substantial promoting funding might observe as AudienceProject continues worldwide growth.

Advertising and marketing professionals working in Mexico can entry the platform by way of AudienceProject’s established SaaS infrastructure. The system gives real-time marketing campaign monitoring, post-campaign evaluation, and planning insights primarily based on historic efficiency information. These capabilities help strategic decision-making throughout the whole marketing campaign lifecycle from preliminary planning by way of optimization and analysis phases.

The measurement resolution operates inside established trade requirements for viewability and attain measurement. AudienceProject maintains Media Ranking Council accreditation and adheres to transparency requirements that allow comparability with conventional measurement approaches. This credibility turns into important for promoting foreign money functions and cross-platform finances allocation selections.

Subscribe PPC Land e-newsletter ✉️ for related tales like this one. Obtain the information daily in your inbox. Freed from adverts. 10 USD per 12 months.


Subscribe

Timeline

Subscribe PPC Land e-newsletter ✉️ for related tales like this one. Obtain the information daily in your inbox. Freed from adverts. 10 USD per 12 months.


Subscribe

Abstract

Who: AudienceProject, a Danish Software program-as-a-Service firm based in 2010, launched its cross-media measurement platform for Mexican advertisers, businesses, and publishers.

What: Unbiased, steady viewers measurement resolution that tracks marketing campaign attain and frequency throughout conventional TV, linked TV, on-line video, social media, and open internet platforms with deduplicated metrics and real-time optimization capabilities.

When: The announcement was made on September 22, 2025, marking AudienceProject’s entry into its first Latin American market.

The place: Mexico, recognized as Latin America’s second-largest promoting market after Brazil, representing important alternative for cross-media measurement know-how deployment.

Why: Mexican advertisers require unbiased measurement options to optimize finances allocation throughout more and more fragmented media consumption patterns, the place streaming reached 24.6% of TV viewing time whereas conventional channels preserve 33.6% share, necessitating refined deduplication and cross-platform analytics.


Source link