Responsys had its second

Within the early days of electronic mail, Responsys was one of many high decisions for an enterprise ESP. It provided entrepreneurs an all-in-one resolution, full of options for electronic mail, CRM, testing, dashboards, and efficiency monitoring. For a very long time, it was the protected wager — a longtime market chief with a reputation that carried weight within the C-suite.

However that second has handed.

Even after Oracle acquired it, Responsys hasn’t saved tempo with fashionable enterprise wants. Innovation has slowed to a crawl. Assist is naked bones. Prices maintain climbing. And the product itself? Complicated, clunky, and painfully outdated.

To make issues worse, there are persistent trade rumors that Oracle could cease promoting Responsys altogether. If that occurs, present prospects shall be left caught with a instrument that’s now not evolving — and no roadmap for the long run.

The place Responsys falls quick

Enterprise manufacturers say the identical issues many times about Responsys:

  • It’s sluggish. Marketing campaign setup and QA cycles take ceaselessly.
  • It’s siloed. Knowledge should be mapped and copied, which implies duplicate storage, advanced ETL, and countless sync jobs.
  • It’s costly. Between hidden charges, overages, and operational prices, the overall value of possession is sky-high.
  • It’s clunky. From restricted APIs to a dated interface, Responsys requires specialised operators simply to maintain issues shifting.
  • It’s stagnant. With little innovation and poor analyst scores, it’s clear Responsys isn’t investing sooner or later.

And whenever you ask for assist? Their assist workforce’s response is usually sluggish, impersonal, or nonexistent. In the meantime, your prices pile up. Groups decelerate. IT drowns in tickets. And your prospects discover when messages really feel generic, delayed, or irrelevant.

Right here’s how one VP of Advertising at a household-name model described it:

“It’s clunky and outdated. You want folks skilled particularly in Responsys. It’s costly. And from what we’re listening to, Oracle isn’t investing on this product anymore. They don’t have a roadmap.”

That’s not the type of basis you need for the way forward for your buyer engagement.

The MessageGears path ahead

If Responsys is holding you again, MessageGears provides you a manner ahead. We’re constructed particularly for enterprise senders who demand scale, agility, and direct access to their customer data. Right here’s what makes us totally different:

  • Direct knowledge entry. Join advertising and marketing campaigns natively to Snowflake, BigQuery, Databricks, and extra. Your knowledge already lives in your warehouse – so why not maintain it there? No knowledge replication. No sluggish sync jobs. 
  • Decrease whole value of possession. Axe the price of redundant knowledge storage. Shrink compute prices with smarter querying. And ditch your CDP licenses when you’re at it. Manufacturers save large by eliminating pointless knowledge expenses, platform charges, and operational overhead after they swap to a contemporary, composable stack. 
  • Sooner campaigns. With stay knowledge entry, QA cycles shrink, campaigns launch quicker, and income hits sooner. Think about the chances for those who may get campaigns out the door 50%+ extra effectively.
  • Limitless personalization. Use *each* buyer attribute it’s a must to gas stronger segmentation logic and extra personalized, dynamic content. No customized area caps. No overage charges. No limitations.
  • Stronger safety. Warehouse-native structure means your knowledge at all times stays protected and compliant behind your model’s safe firewall. It’s by no means moved or duplicated.
  • All the time-on service and assist. We solely serve enterprise manufacturers. Once you name, we choose up. Each time.
  • Easy migration. Transfer off Responsys in weeks, not 9+ months. 

With MessageGears, you get extra management, much less complexity, and a cross-channel advertising and marketing platform that’s really shifting ahead. 

👉 Book a demo with our enterprise email experts today.

Why migrating to MessageGears beats shifting to a different ESP

The “protected” alternative isn’t protected anymore. Responsys could maintain the lights on as we speak, nevertheless it received’t gas the type of agile, data-driven advertising and marketing that enterprises want tomorrow. Most leaders already notice that discovering a Responsys various isn’t elective — the one query is the place you’ll go subsequent. And whereas Braze, Salesforce Advertising Cloud (SFMC), Iterable, Attentive, Zeta, and others will all let you know they’re the pure touchdown spot… The fact is that migrating to a different historically architected ESP means buying and selling one set of issues for an additional.

MessageGears takes a basically totally different method. We’ve constructed a confirmed playbook for transitioning enterprise manufacturers off Responsys shortly and with minimal disruption. As a result of our platform connects on to your current knowledge warehouse, you skip the heavy lifting concerned in re-mapping, re-copying, and re-storing buyer knowledge in a brand new silo. That’s weeks — not 9+ months — of migration time again in your pocket, to not point out what you’ll save by not racking up consulting and IT prices.

Switching to the same old alternate options sometimes goes one thing like this:

  • Braze: Enterprise migration from Responsys means you’ll want a CDP simply to sew your knowledge again collectively. Extra distributors, extra complexity, extra value.
  • SFMC: Implementation tasks are notoriously lengthy and costly. Manufacturers typically spend months (and tens of millions) simply to recreate the identical campaigns they already had.
  • Iterable: Standard with mid-market manufacturers, however not constructed for true enterprise scale. Knowledge integrations are restricted, and also you’ll nonetheless be paying additional for storage and compute exterior your warehouse.
  • Attentive: Robust for SMS, however weak as a full-scale enterprise ESP alternative. You’ll find yourself piecing collectively a number of platforms to cowl electronic mail, cellular, and cross-channel campaigns.
  • Zeta: Like Responsys, Zeta depends on duplicating and managing your buyer knowledge of their system. Which means extra storage charges, slower syncs, and one other spherical of knowledge governance complications.

With MessageGears, you keep away from all that. You get quicker time-to-value, decrease whole value of possession, limitless personalization with no area caps or overage charges, and a future-proof structure that retains your knowledge the place it belongs – in your warehouse, behind your safe firewall. It’s not simply a better transfer off Responsys. It’s the smarter funding in comparison with switching to every other ESP.

The clear Responsys various for enterprise electronic mail

Oracle’s Responsys platform is finished and dusted. Yeah, we stated it. (Everybody was already considering it.) Switching isn’t nearly ditching a dying platform — it’s about future-proofing your buyer engagement. So please don’t accept one other silo. 

Different platforms could promise to maintain up, however your workforce deserves a warehouse-native ESP with fashionable structure that’s really constructed for enterprise scale. Right here’s a fast side-by-side comparability with a peek into how MessageGears stacks up as one of the best Responsys various:

Merely put, Responsys is caught prior to now — and MessageGears is the choice constructed for now.

Break away: MessageGears is the Responsys various that places your knowledge first

Responsys is holding you again, and it’s time to maneuver ahead. MessageGears can assist you migrate shortly, personalize deeper, and run campaigns on the velocity your online business calls for. All whereas saving you money and time and conserving your buyer knowledge safer.

If the solar is basically setting on Responsys, what’s your subsequent transfer?


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