Amazon Brand Lift expands to Mexico marketers

Amazon introduced on September 3, 2025, that Mexico advertisers can now entry Amazon Model Elevate measurement capabilities for his or her higher and mid-funnel campaigns. The enlargement brings the measurement software to Mexican entrepreneurs, becoming a member of the US, United Kingdom, Canada, Germany, France, Spain, and Japan the place the service already operates.

The launch establishes Amazon Model Elevate as accessible throughout eight international locations spanning three continents. Mexico turns into the third market within the Americas to obtain entry, following the US and Canada. The software permits advertisers to measure marketing campaign effectiveness throughout six model targets: consciousness, attitudes, desire, favorability, intent, and advert recall.

Technical implementation by means of Amazon DSP

The measurement service operates by means of surveys performed with Amazon’s Shopper Panel group in Mexico. Advertisers working campaigns by means of Amazon DSP can now entry goal measurement of their show ads, video content material, and different marketing campaign codecs. The system gives insights together with how many individuals turned conscious of manufacturers or merchandise as marketing campaign outcomes, with detailed breakdowns overlaying inventive efficiency, demographics, and frequency metrics.

Amazon Model Elevate integrates straight with Amazon DSP infrastructure and Amazon Advertisements API. Each self-service and managed-service advertisers can implement the measurement capabilities. The twin entry strategy ensures advertisers with totally different technical capabilities can make the most of the software no matter their marketing campaign administration strategy.

In accordance with the announcement, Amazon Model Elevate gives “goal measurement of your Amazon DSP campaigns” by surveying the consultant Amazon Shopper Panel group. The measurement strategy differs from conventional click-based metrics by specializing in model notion adjustments moderately than rapid conversion actions.

Six measurement targets accessible

The measurement system tracks six distinct model targets. Consciousness measurements decide what number of shoppers acknowledge the model or product after marketing campaign publicity. Angle monitoring assesses adjustments in shopper perceptions about model attributes and traits. Desire metrics consider whether or not shoppers favor the marketed model over rivals inside the class.

Favorability measurements seize total constructive sentiment towards the model following marketing campaign publicity. Intent monitoring quantifies the probability shoppers will take into account buying from the model sooner or later. Advert recall measurements decide whether or not shoppers keep in mind seeing the particular ads.

These metrics deal with vital gaps in conventional efficiency advertising and marketing measurement. Whereas click-through charges and conversion monitoring present rapid response knowledge, model carry measurements seize longer-term notion adjustments that affect future buying choices.

API integration and technical entry

Technical documentation reveals Amazon Model Elevate operates by means of complete API endpoints. The system contains eligibility checking capabilities that confirm whether or not campaigns meet minimal necessities for statistical validity. Marketing campaign metadata necessities embrace finances thresholds, impression minimums, and flight size specs to make sure dependable measurement outcomes.

The API construction helps a number of research sorts together with viewers analysis, model carry, inventive testing, and omnichannel metrics. Examine administration endpoints allow advertisers to create, replace, and retrieve measurement outcomes programmatically. Outcome retrieval helps each JSON responses and downloadable file codecs together with CSV and Excel.

In accordance with the technical documentation, campaigns should meet particular eligibility standards. Minimal finances thresholds guarantee ample pattern sizes for statistical significance. Impression necessities assure satisfactory publicity ranges for significant measurement. Flight size specs guarantee campaigns run lengthy sufficient to seize model affect adjustments.

Market positioning and aggressive context

The Mexico enlargement happens as digital promoting measurement faces growing scrutiny over effectiveness and attribution accuracy. Amazon’s comprehensive brand lift analysis printed in January 2025 analyzed over 3,000 model carry measurements, revealing important efficiency variations between promoting codecs and methods.

That evaluation discovered mixed show and video campaigns achieved 2.2x greater model consciousness in comparison with standalone video promoting. Client items manufacturers skilled 2.5x stronger carry when implementing mixed approaches. The information revealed rising manufacturers achieved 5.3x greater relative model consciousness in comparison with established rivals by means of strategic media placement.

The measurement software addresses rising demand for model affect verification past conventional conversion monitoring. As entrepreneurs allocate growing budgets towards upper-funnel model constructing, measurement capabilities grow to be important for justifying investments and optimizing marketing campaign methods.

Technical eligibility and implementation

Eligibility checking by means of the Amazon Advertisements API verifies marketing campaign qualification based mostly on a number of standards. Funding sort filters decide whether or not campaigns qualify for complimentary, CPM, or flat-rate measurement companies. Vendor product filters guarantee compatibility with accessible measurement suppliers. Examine sort filters verify alignment with particular measurement targets.

Marketing campaign orders and line objects endure eligibility verification to make sure statistical validity. The system excludes sure line objects from eligibility calculations when specified. Model identifiers for omnichannel metrics allow monitoring off-Amazon conversions when configured correctly.

Survey administration capabilities allow customized query creation for particular measurement wants. Template-based survey questions guarantee standardization whereas customized questions present flexibility for distinctive model necessities. Survey standing administration controls availability and utilization throughout measurement research.

Regional enlargement technique

The Mexico launch continues Amazon’s methodical world enlargement of Model Elevate capabilities. The service first turned accessible in the US earlier than increasing to English-speaking markets together with the UK and Canada. European enlargement adopted with Germany, France, and Spain implementation. Japan received access in April 2025, marking entry into the Asia-Pacific area.

Every regional enlargement requires localization of survey methodology, language adaptation, and regulatory compliance verification. Mexico’s integration required Spanish-language survey implementation and compliance with native shopper analysis laws. The enlargement sample suggests systematic world rollout moderately than simultaneous worldwide availability.

The phased strategy permits Amazon to refine measurement methodologies based mostly on regional efficiency earlier than broader implementation. Market-specific optimization ensures measurement accuracy throughout totally different shopper behaviors, cultural contexts, and promoting preferences.

Impression on advertising and marketing measurement panorama

Amazon Model Elevate’s Mexico availability intensifies competitors with established measurement suppliers. Google’s Model Elevate Research function by means of YouTube and Show & Video 360, whereas TikTok introduced Brand Lift Studies with third-party verification by means of Kantar. Every platform affords distinct measurement approaches and technical implementations.

The expanded availability permits cross-platform measurement comparability for advertisers working throughout a number of digital channels. Standardized metrics throughout platforms facilitate finances allocation choices and marketing campaign optimization methods. Technical integration capabilities decide implementation complexity and knowledge accessibility for various advertiser segments.

Model measurement standardization turns into more and more vital as promoting budgets shift towards digital channels. Constant measurement methodologies allow dependable efficiency comparability between platforms, inventive codecs, and focusing on methods. Technical accessibility by means of APIs ensures programmatic integration with broader advertising and marketing expertise stacks.

Future measurement capabilities

Technical documentation signifies potential enlargement of measurement capabilities past present choices. Artistic testing research sorts allow comparability of various commercial variations and codecs. Viewers analysis capabilities help focusing on technique optimization by means of shopper perception era. Omnichannel metrics integration permits attribution throughout on-line and offline conversion occasions.

Superior focusing on group administration helps complicated viewers segmentation and exclusion standards. Model identifier monitoring permits cross-channel measurement past Amazon-specific conversions. Integration with exterior measurement suppliers expands verification and validation capabilities.

The API construction suggests future enlargement of research sorts, measurement targets, and integration capabilities. Standardized technical implementation permits fast deployment of recent measurement options throughout present markets.

Timeline

Abstract

Who: Amazon advertisers in Mexico can now entry Model Elevate measurement capabilities, becoming a member of entrepreneurs in seven different international locations together with the US, United Kingdom, Canada, Germany, France, Spain, and Japan.

What: Amazon Model Elevate is a measurement software that allows advertisers to trace the effectiveness of higher and mid-funnel Amazon DSP campaigns throughout six model targets: consciousness, attitudes, desire, favorability, intent, and advert recall by means of surveys performed with Amazon’s Shopper Panel group.

When: The announcement was made on September 3, 2025, making Mexico the eighth nation to obtain entry to Amazon Model Elevate measurement capabilities.

The place: The service operates in Mexico by means of Amazon DSP and Amazon Advertisements API, increasing Amazon Model Elevate’s availability throughout North America (United States, Canada, Mexico), Europe (Germany, Spain, France, United Kingdom), and Asia Pacific (Japan).

Why: The enlargement permits Mexican advertisers to measure model affect past conventional conversion metrics, addressing rising demand for model measurement capabilities as entrepreneurs allocate growing budgets towards upper-funnel model constructing campaigns moderately than focusing solely on rapid efficiency metrics.