Richard Wall
Printed on: 02 September 2025
Black Friday is on the horizon, and you may wager each model on the market will likely be making an attempt to get in on the motion.
There’s nothing mistaken with driving the wave of a big date, however it’s worthwhile to be sure you stand out greater than ever. Listed here are 5 of our favourites from final 12 months to encourage you.
Google: Promoting earlier than the sale
How do you stand out within the Black Friday rush? Get in early!
This e-mail from Google accommodates a double-hit. Not solely did their 2024 sale start on November 21st, a full week earlier than Black Friday itself, they pre-announced the financial savings that might be on provide.
Hux: breaking out of the short-term
Most critiques of Black Friday centre on its short-termism; ridiculous value slashes designed to make customers purchase issues they don’t actually need “as a result of it’s a discount.”
Well being complement firm Hux has diverted away from this: “Put money into your well being” presents their Black Friday sale because the launch level of a long run behaviour change.
PRESS: Put your personal spin on it
You’ve labored arduous to get your model colors proper, and inject them into your web site, social profiles, and e-mail templates. So what do you do on Black Friday when you’re used to vibrant colors?
Make it your personal. Black Friday as an idea is properly embedded in customers’ minds, so a sale occasion on the finish of November known as “Inexperienced Friday” from a model with a inexperienced color palette doesn’t require a lot of a psychological leap.
Even higher, in case your rivals have gone monochrome, your vibrant e-mail stands out by itself.
Artwork of Play: Go nuts!
A step up from PRESS’s method; ignore the “Black” and go for an explosion of color!
Patagonia: Decide out solely
Patagonia are the kings of the choice method to quick vogue.
If there’s one assured strategy to be distinctive on one of many greatest procuring days of the 12 months, it’s to promote nothing in any respect!
No point out of Black Friday, stuffed with color, targeted on giving fairly than consuming. It’s daring, it’s courageous, and it completely matches Patagonia’s sustainable ethos.
Conclusion
There’s actually no mistaken strategy to go about Black Friday. Our key recommendation is to be clear and intentional along with your campaigns, and maintain your model voice entrance and centre.
Take your Black Friday marketing campaign to the subsequent stage
The Model Supervisor in our software program is designed primarily to maintain your model colors and fonts shut at hand so anyone can construct an e-mail that appears proper. Why not arrange a Black Friday palette?
For those who’re undecided which of the above approaches will catch your viewers’s consideration, A/B Cut up Testing in Mail+ is your greatest buddy!
See how Spotler can take your Black Friday campaigns to the subsequent stage by booking a demo right now.
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