Combines Madison Logic’s intent knowledge with Adobe Expertise Cloud to hyper-personalize owned channel advertising 

NEW YORK, NY — September 3, 2025 — Madison Logic, the main international digital Account-Based mostly Advertising (ABM) activation platform, at present introduced an expanded strategic partnership with Adobe, integrating seamlessly with Adobe Expertise Platform to energy owned channel touchpoints that flip purchaser curiosity into motion. By means of this integration, Madison Logic’s market main intent knowledge is now immediately accessible inside Adobe Real-Time CDP B2B Edition and Adobe Journey Optimizer B2B Edition powered by Adobe Expertise Platform, enabling entrepreneurs to orchestrate hyper-personalize outreach throughout owned media channels. By uniting Madison Logic’s account intelligence with Adobe’s prospect orchestration, entrepreneurs can now have interaction the best patrons sooner and drive scalable pipeline affect. 

“B2B entrepreneurs have gotten more and more reliant on actionable intent knowledge to grasp shopping for group personas on the particular person stage and ship personalised, real-time experiences throughout a number of channels,” mentioned Liz Ronco, SVP of Product at Madison Logic. “Our expanded partnership incorporates our account intelligence into Actual-Time CDP B2B Version and Journey Optimizer B2B Version workflows to make it simpler for entrepreneurs to concentrate on the accounts prepared to purchase and interact them by extra related content material and messaging all through the client’s journey.”  

Joint Madison Logic and Adobe purchasers will profit from:  

  • Actionable Engagement: Seamlessly combine intent knowledge insights into focused engagement packages for extra impactful real-time interactions. 
  • Unified Concentrating on & Activation: Undertake a extra cohesive method to account concentrating on and marketing campaign activation throughout a number of channels for max attain. 
  • Automated Personalization: Ship personalised, automated engagement in owned channels like electronic mail, textual content, and web site to drive greater conversion charges. 

The partnership with Adobe Expertise Cloud highlights Madison Logic’s ongoing dedication to delivering modern options that improve purchaser intelligence and engagement. “Entrepreneurs at present are centered on discovering new and higher methods to face out from opponents and attain patrons by extra custom-made prospect experiences. This new collaboration with Adobe empowers them to leverage actionable intent knowledge, enabling extra personalised interactions that speed up the client’s journey and drive larger ROI,” mentioned Keith Turco, CEO of Madison Logic.  

The brand new integration is at present obtainable to all joint Madison Logic and Adobe Expertise Cloud purchasers. Go to www.madisonlogic.com/solutions/integrations to study extra about this thrilling integration and others that connect purchaser insights and actions in actual time to drive extra personalization and better engagement.  

About Madison Logic
The ML Platform, a worldwide multi-channel ABM activation and measurement platform, allows B2B entrepreneurs to leverage a proprietary mixed knowledge set to establish the accounts almost definitely to buy, speed up the shopper journey, and shorten gross sales cycles to positively affect ROI. Madison Logic empowers B2B entrepreneurs to transform their finest accounts sooner by discovering and fascinating with essentially the most influential people all through the client’s journey. Go to madisonlogic.com for extra data. 


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