Best B2B Social Media Platform

Introduction

When evaluating social media administration platforms, one query ought to information each resolution:

Was this platform constructed with B2B in thoughts, or is B2B simply an afterthought?

Many social media instruments seem related at first look. They provide scheduling, analytics, advocacy, and some dashboards. Nevertheless, for B2B organizations with lengthy gross sales cycles, complicated purchaser journeys, and stringent compliance necessities, not each platform can ship what’s genuinely wanted.

This information exists that will help you ask the fitting questions. Every part breaks down a crucial functionality, adopted by sub-questions you should utilize to judge every other software. 

The objective: uncover what’s really purpose-built for B2B, and what isn’t. Let’s begin with the muse.

1. Was the platform constructed for B2B from the bottom up?

Does your present social media platform really perceive the wants of B2B advertising?

Most social media platforms are designed for B2C groups that prioritize likes and shares over leads and pipeline. In distinction, success in B2B is measured by MQLs, SQLs, pipeline technology, income affect, and stakeholder engagement. That’s why the core structure is vital.

Oktopost is constructed solely for B2B. From its CRM integrations to advocacy options and analytics, each facet of the platform is designed to assist B2B groups ship measurable enterprise outcomes, particularly on LinkedIn, the place B2B audiences are most lively.

Widespread challenges: 

We have to develop model consciousness.

We wish extra engagement.

 

We wish social to drive pipeline.

 

However we’re undecided what to measure or the place to begin.

Oktopost helps flip these targets into clear methods and measurable KPIs.

In-depth inquiries to ask different platforms:

1.1 Does the platform assist deep B2B integrations like Salesforce, Marketo, Eloqua, Hubspot, Pardot, and Microsoft Dynamics? What about Slack and Groups?

Oktopost gives native integrations with key B2B advertising and gross sales instruments. These integrations allow you to trace social touchpoints throughout the funnel and tie them instantly to steer scoring and alternative creation.

1.2 Can it attribute social engagement to steer scoring and pipeline?

Most instruments cease at clicks and impressions. Oktopost takes it a step additional, mapping social actions, comparable to feedback, shares, and likes, to your MQL mannequin, as demonstrated by Cosmo, Oktopost’s customers’ ability to combine social engagement into their CRM scoring mannequin.

1.3 Is the platform optimized for LinkedIn, crucial B2B community?

From supporting LinkedIn-first put up codecs to enabling advocacy that mirrors human conduct (comparable to using staff’ networks), Oktopost is absolutely aligned with how B2B professionals use LinkedIn. See how AVEVA leveraged social media management to boost engagement by 106%

1.4 Can the software handle a number of personas, areas, and enterprise strains?

Oktopost permits customers to construct segmented boards and tag content material by viewers sort, area, and even persona. This makes it preferrred for international B2B organizations managing multi-layered messaging methods. Read how Upslide turned its advocates into industry leaders.

1.5. Does the seller have expertise supporting B2B go-to-market motions?

Oktopost doesn’t simply assist social media; it helps B2B go-to-market methods. This consists of assist for social promoting, advocacy at scale, marketing campaign attribution, and collaboration with income groups, as demonstrated by CBIZ’s $ 800,000 in influenced income. Examine how Oktopost empowers CBIZ’s social selling program.  

1.6 Can their buyer success crew advise on B2B-specific methods?

Oktopost’s buyer success and onboarding groups are steeped in B2B finest practices. However greater than that, they act as true companions, not simply assist reps. Whether or not you’re operating an advocacy competitors, launching a product, or serving to a worldwide model refresh, they information you with strategic B2B experience.

For a lot of prospects, particularly at kickoff, the targets are broad: develop model consciousness, generate leads, drive web site visitors, and improve engagement. And infrequently, the first consumer doesn’t but have outlined KPIs; they’re merely tasked with “rising socials.” Oktopost steps in to show that basic directive into a transparent, actionable technique. By tailor-made onboarding, finest observe steering, and success plans, Oktopost helps groups outline what success appears like and how you can measure it.

Clients like Past Financial institution cite the connection with Oktopost’s crew as key to remodeling their social technique from tactical to strategic. Whether or not you’re operating an advocacy competitors, launching a product, or supporting a worldwide model refresh, they information you with B2B technique, not generic recommendation. Read how Oktopost and Beyond Bank put customers at the heart of their social strategy.

Test if different platforms had been constructed for B2B from the bottom up

Oktopost does all of it:

Oktopost is purpose-built for B2B from the bottom up. It gives native integrations with Salesforce, Microsoft Dynamics, and Marketo to assist deep funnel monitoring and lead scoring. Its LinkedIn-first design prioritizes the put up varieties and codecs that matter in B2B. It permits marketing campaign tagging by persona, area, and enterprise unit, and its buyer success crew brings actual B2B experience to each interplay, from social promoting to account-based advocacy. Whether or not you’re a tech firm, authorized agency, or monetary establishment, Oktopost aligns together with your B2B go-to-market technique. If what you are promoting sells to different firms, your social media platform ought to replicate that actuality in each function, workflow, and integration.

Oktopost was constructed for B2B. Others had been constructed for everybody. That’s the distinction.

Can your platform show the enterprise influence of social media?

In B2B, social media is not only a top-of-funnel consciousness play; it has advanced right into a revenue-generating channel. But when your platform can’t join engagement to pipeline, it’s not constructed for right this moment’s B2B actuality.

Oktopost closes the hole between social media and income. From native integrations with Salesforce, Microsoft Dynamics, and Marketo to its distinctive potential to trace social touchpoints throughout the client journey, Oktopost makes it doable to show precisely how social media contributes to pipeline and closed-won offers.

In-depth inquiries to ask different platforms:

2.1 Does the platform observe social interactions inside your CRM?

Oktopost natively integrates with HubSpot, Salesforce, and Microsoft Dynamics, pushing social interactions, comparable to hyperlink clicks, put up views, and feedback, instantly into CRM information. This supplies gross sales visibility into what prospects are participating with and when, eliminating the necessity for guesswork. Read how CBIZ does it. 

2.2 Can it set off advertising automation flows primarily based on social alerts?

With Oktopost’s integration into platforms like Marketo, engagement with social posts can turn into an MQL sign, triggering nurture journeys or gross sales follow-ups identical to e mail opens or type fills. Kainos utilized this functionality to ship a 581% ROI on social media throughout main reside occasions. 

2.3 Does it assist lead scoring primarily based on social engagement?

Platforms designed for B2C often observe surface-level engagement. Oktopost goes deeper. You possibly can assign weights to particular social actions and feed them into your lead scoring mannequin, as Cosmo Consult did after they integrated LinkedIn interactions into their Dynamics lead qualification course of.

2.4 Are you able to create dashboards that join social exercise to influenced income?

CBIZ utilized Oktopost to create dashboards inside Salesforce, showcasing the direct income influence of social promoting. In consequence, they generated $800,000 in income and demonstrated that 60% of alternatives touched by social media grew to become closed-won offers. 

2.5 Can the platform distinguish between company social posts and worker advocate posts?

Oktopost separates reporting by channel, together with company posts vs. worker posts, so you possibly can determine which effort is driving essentially the most engagement, conversions, and pipeline influence. That is essential for correct attribution and funds choices. See how Finastra bolstered employee advocacy success.

2.6 Can social media knowledge be utilized by your gross sales crew in real-time?

Gross sales groups at firms like UpSlide and IFS depend on Oktopost to obtain alerts when goal accounts interact with content material. This helps them time outreach with relevance and intent, turning social exercise into gross sales momentum. Be taught extra from IFS and Upslide.

Test if different platforms can join social media efficiency to pipeline and income

Oktopost does all of it:

With native CRM and MAP integrations, Oktopost captures and attributes social engagement throughout the client journey. From assigning lead scores primarily based on clicks and feedback to triggering nurture flows in Marketo and HubSpot and logging exercise in Salesforce, Oktopost makes income influence seen and measurable. Dashboards show pipeline affect from company and advocacy posts alike, serving to groups like CBIZ and Everest Group show ROI and take motion on real-time engagement alerts.

In case your platform can’t show social media’s income contribution, it’s holding your technique again.
Oktopost turns social engagement into measurable enterprise outcomes. Most platforms simply cease at likes and clicks.

3. Does it provide worker advocacy that’s simple to scale and customise?

Is your advocacy program restricted to a handful of customers, or is it driving company-wide influence?

Worker advocacy might be one of the crucial highly effective levers for B2B advertising if it’s simple to undertake, scale, and tailor to completely different groups. Too typically, organizations spend money on advocacy instruments that aren’t designed for sustained engagement or strategic alignment.

Oktopost makes advocacy intuitive, strategic, and scalable. From AI-assisted personalization to segmented boards, gamification, and cellular accessibility, Oktopost empowers staff to turn into model ambassadors and thought leaders at scale.

In-depth inquiries to ask different platforms:

3.1 Can staff entry and put up content material from instruments they already use?

Oktopost integrates instantly with Microsoft Teams and Slack, making it simple for workers to find and share content material inside their every day workflows. This frictionless entry was a key think about success tales like Corel and Finastra, the place advocacy adoption skyrocketed as soon as it was embedded the place staff already had been. Test the real-life tales of Finastra and IFS.

3.2 Can the platform scale throughout departments, international locations, and roles?

Oktopost helps a number of segmented advocacy boards, which implies advocates solely see content material related to their position, area, or viewers. IFS, for instance, used a number of boards to handle content material by geography, seniority, and division, boosting engagement by over 394%

3.3 Is there built-in gamification to maintain advocates engaged?

Hymans Robertson utilized Oktopost’s leaderboard, gamification engine, competitions, and raffles to broaden their program from 20 to 140 lively advocates in simply 4 months, whereas reaching a 268% improve in web site visitors from social media. Constructed-in gamification options preserve this system enjoyable and rewarding.

3.4 Can advocates personalize posts with the assistance of AI?

Oktopost’s AI-assisted writing instruments counsel put up variations, permitting advocates to share in their very own tone with out spending time on drafting. ComplyAdvantage and IFS each cited this function as key to encouraging participation amongst non-marketers.

3.5 Can the platform accommodate content material solutions from staff?

Advocacy shouldn’t be a one-way push. With Oktopost, staff can counsel content material instantly contained in the platform, giving them a way of possession and surfacing high-performing content material concepts. UpSlide’s top-performing put up was the results of a suggestion from a Buyer Success Supervisor.

3.6 Is there advocate-level reporting and analytics?

Oktopost empowers every advocate to see how their content material is performing, from clicks to succeed in. This motivates continued participation and helps people construct their model presence. Corel utilizes advocate-facing analytics to show the influence of worker voices, leading to a 42% improve in engagement charge.

Test if different platforms provide worker advocacy that’s simple to scale and customise

Oktopost does all of it:

Oktopost empowers B2B organizations to scale advocacy throughout groups, roles, and areas. Advocates can personalize content material utilizing AI, put up instantly from Microsoft Groups, and keep engaged by way of gamification and leaderboards. Admins can create a number of segmented boards, spotlight featured tales, and observe the efficiency of particular person advocates. The content material suggestion function offers staff a voice, and analytics assist advocates construct their model whereas fueling company-wide influence.

In case your advocacy software isn’t simple to make use of, personalised, and measurable, you gained’t get traction past a number of superusers. Oktopost makes worker advocacy easy to undertake and highly effective to scale.

4. Is the platform LinkedIn-first, maintaining with crucial  B2B channel?

Is your platform optimized for LinkedIn, crucial community for B2B advertising?

For B2B firms, LinkedIn isn’t simply a channel; it’s the channel. From model storytelling to social promoting and thought management, LinkedIn is the place decision-makers go to judge distributors, community, and keep knowledgeable about trade traits.

Oktopost is LinkedIn-first by design. It’s constructed to assist native LinkedIn put up codecs, keep forward of algorithm adjustments, and drive outcomes throughout each firm pages and worker profiles.

In-depth inquiries to ask different platforms:

4.1 Does the platform assist native LinkedIn put up codecs?

Many platforms wrestle to maintain up with LinkedIn’s frequent function updates. Oktopost helps LinkedIn-native options, together with doc posts, polls, movies, carousels, and firm web page tagging, guaranteeing your content material is algorithm-friendly and interesting by default. How Aveva leveraged social media management

4.2 Does it prioritize integrations and partnerships with LinkedIn?

Oktopost maintains a shut product partnership with LinkedIn, guaranteeing early entry to new options and compliance with evolving APIs. This partnership permits quicker updates, enhanced advocacy performance, and constant efficiency throughout the platform. 

4.3 Can it optimize each company and worker posts for LinkedIn’s algorithm?

LinkedIn rewards content material shared by people greater than content material shared by firms. Oktopost is constructed with this in thoughts, empowering worker advocates whereas offering advertising with full visibility into what content material performs finest throughout each channels. AVEVA, as an illustration, doubled its attain by way of advocacy in comparison with company channels. 

4.4 Does the platform offer you visibility into who’s participating on LinkedIn?

Lewis Silkin makes use of Oktopost’s linking of contacts and accounts to surpass engagement metrics and pinpoint exactly who is interacting with their LinkedIn content material. This helps differentiate between inner likes and high-value exterior prospects, giving advertising and gross sales shared perception. 

4.5 Does it observe LinkedIn interactions as intent alerts?

Oktopost permits customers to hyperlink contacts and accounts with LinkedIn exercise, comparable to clicks, feedback, and likes, to their CRM and MAP techniques. This permits gross sales groups to behave on actual shopping for alerts and advertising to show how social is influencing the pipeline. Corporations like CBIZ and Everest Group have constructed LinkedIn-based income dashboards in Salesforce. 

4.6 Can advocates schedule and personalize their LinkedIn posts with ease?

Oktopost makes LinkedIn advocacy seamless, with cellular and desktop scheduling, personalization by way of AI assistants, and straightforward integration into instruments like Microsoft Groups and Slack. This comfort is why IFS, UpSlide, and ComplyAdvantage noticed such robust adoption from even the busiest groups. 

Test if the opposite platforms are LinkedIn-first, maintaining with B2B’s most vital channel

Oktopost does all of it:

Oktopost helps LinkedIn-native format: pictures, movies, PDFs, carousels, and extra. It companions intently with LinkedIn to make sure quick updates and algorithm compatibility. The flexibility to hyperlink contacts and accounts to your advertising tech supplies perception into who engages with content material, not simply the variety of individuals. Groups can observe company and worker advocacy efficiency individually or collectively, and sync that knowledge with CRM and MAP instruments. This LinkedIn-first strategy drives larger engagement, stronger attain, and tangible enterprise outcomes.

In case your advocacy software isn’t simple to make use of, personalised, and measurable, you gained’t get traction past a number of superusers.
Oktopost makes worker advocacy easy to undertake and highly effective to scale.

5. Does the platform centralize publishing, advocacy, analytics, and intelligence in a single place?

Is your social media tech stack streamlined, or scattered throughout a number of disconnected instruments?

Most B2B advertising groups are already coping with a bloated martech stack. Including extra disconnected instruments for social publishing, worker advocacy, and analytics solely will increase friction and reduces visibility.

Oktopost consolidates every thing right into a single, unified platform, that includes publishing, advocacy, analytics, social BI, CRM, and MAP integrations which are all centralized. This implies fewer logins, higher alignment throughout groups, and real-time entry to insights that matter.

In-depth inquiries to ask different platforms:

5.1 Does the platform unify social publishing and worker advocacy?

With Oktopost, each company social groups and worker advocates function from a shared content material engine, however with tailor-made experiences. You possibly can publish, handle, and analyze each streams while not having to modify instruments. Finastra and Corel make the most of this platform to handle advocacy and company content material, enhancing effectivity and alignment. How Finastra Bolstered Worker Advocacy.

5.2 Are you able to handle all advertising and social campaigns, channels, and customers in a single dashboard?

Oktopost permits customers to handle a number of manufacturers, areas, or enterprise models from a single platform. Grant Thornton Australia, for instance, runs over 1,500 campaigns yearly powered by Oktopost’s marketing campaign administration, scheduling, and tagging system. 

5.3 Is social analytics built-in throughout company and worker channels?

Oktopost’s Social BI combines company social efficiency and worker advocacy knowledge in a unified dashboard. Corel, Sysdig, and Lewis Silkin all make the most of this to judge what content material has essentially the most influence throughout all channels, each owned and earned. 

5.4 Are you able to tag, filter, and benchmark throughout campaigns, personas, and codecs?

With customizable marketing campaign tags, content material filters, and superior reporting, Oktopost lets groups slice knowledge by put up sort, funnel stage, persona, area, and extra. GTU, for instance, makes use of this to check content material varieties and optimize for engagement and conversions each week. 

5.5 Does the platform combine natively together with your CRM and MAP techniques?

Oktopost gives deep integrations with Salesforce, Marketo, Microsoft Dynamics, HubSpot, and others. This permits social engagement knowledge to move instantly into lead information, scoring fashions, and reporting dashboards, eliminating the necessity for middleware. Test how Kainos simplified its advertising tech. 

6. Is governance baked in, with out slowing groups down?

From multi-tiered approval workflows to user-based permissions and banned key phrase lists, Oktopost offers international groups the management they should keep compliant and environment friendly. Lewis Silkin makes use of these governance instruments to keep up a constant tone, keep away from authorized jargon, and streamline collaboration throughout the agency. 

Test if the opposite platforms centralize publishing, advocacy, analytics, and intelligence in a single place

Oktopost does all of it:

Publishing, advocacy, analytics, and attribution all reside underneath one roof in Oktopost. Social BI unites marketing campaign efficiency throughout company and worker content material. Tags and filters allow you to slice knowledge by product, funnel stage, or viewers sort. Scheduling and workflows are streamlined for big international groups. And since it integrates instantly with Salesforce, Dynamics, and MAP platforms, all social insights are consolidated right into a single supply of reality, eliminating the necessity for disconnected instruments and wasted time.

Managing social by way of a number of instruments provides friction, prices, and blind spots.
Oktopost unifies your social technique, enabling you to work smarter, scale quicker, and measure every thing.

6. Can the platform measure and scale government branding?

Are your executives simply posting, or are they powering your model technique?

In B2B, government voices carry weight. A considerate put up from a senior chief can spark belief, drive attain, and create credibility in methods company pages by no means may. But when your platform can’t observe government posts or handle government workflows, you’re flying blind.

Most instruments deal with government exercise as exterior. Oktopost brings it into your technique, providing LinkedIn profile analytics, ghostwriting workflows, and efficiency knowledge for executive-led content material.

With Oktopost, government branding turns into measurable, scalable, and compliant with native instruments to handle approvals and show enterprise influence.

In-depth inquiries to ask different platforms:

6.1 Are you able to observe private LinkedIn profile efficiency inside your platform?

Oktopost is among the many first platforms with entry to LinkedIn’s Members’ Profile Analytics API, enabling visibility into government put up efficiency, together with impressions, attain, video views, engagement, and follower progress.

6.2 Are you able to measure executive-level follower progress and benchmark it over time?

With Oktopost’s Social BI, entrepreneurs can see how government presence grows—and what content material drives it. Observe which posts generate new followers and hyperlink that progress to enterprise goals.

6.3 Are you able to evaluate company, worker, and government efficiency in a single dashboard?

Oktopost unifies analytics throughout model channels, worker advocacy, and government profiles to present you an entire view of your social footprint.

6.4 Are you able to allow ghostwriting with built-in approval workflows?

Oktopost helps a safe, structured ghostwriting move. Advertising and marketing groups can draft content material for executives, route it for approval, and put up it solely after evaluate. This encourages thought management with out compromising tone, privateness, or management.

6.5 Are you able to validate the ROI of government branding methods, like short-form video?

Executives experimenting with short-form video on LinkedIn? Observe impressions, engagement, and hyperlink clicks from their private profiles, inside the identical BI setting as the remainder of your social reporting.

See it in motion:

CBIZ influenced $800K in income by way of LinkedIn content material, supported by government advocacy workflows

UpSlide noticed goal account engagement skyrocket, with prospects reaching out on to execs after LinkedIn posts.

Oktopost prospects can ghostwrite for his or her executives and observe outcomes with full readability, proving the influence of management visibility on model attain and pipeline.

Test if different platforms can measure and scale government branding

Oktopost does all of it:

From ghostwriting workflows to analytics that deal with private profiles as strategic belongings, Oktopost turns government branding right into a measurable, repeatable, and scalable perform. Whether or not you’re serving to executives construct belief, humanize the model, or amplify thought management, Oktopost supplies you with the instruments and knowledge to do it proper.

In case your platform doesn’t assist government visibility, you’re ignoring one in all B2B’s strongest model and belief levers.

7. Is it compliant and safe for regulated industries?

Can your platform meet the compliance and governance calls for of B2B advertising in regulated sectors?

In industries comparable to monetary companies, regulation, know-how, and healthcare, social media can’t be a free-for-all. Compliance, model management, and knowledge safety are non-negotiable. Many social platforms weren’t constructed with this stage of scrutiny in thoughts.

Oktopost was designed to fulfill enterprise-grade governance, compliance, and safety necessities. From customizable approval workflows to banned key phrases and GDPR-compliant analytics, Oktopost empowers B2B organizations to scale with confidence.

In-depth inquiries to ask different platforms:

7.1 Does the platform provide multi-level approval workflows?

Oktopost permits advertising groups to construct versatile, multi-tiered workflows, guaranteeing that each one content material is revealed with correct evaluate and approval. Lewis Silkin makes use of this function to keep up model consistency and mitigate danger in a extremely scrutinized authorized setting. 

7.2 Are you able to outline banned key phrases to stop delicate phrases or language?

With Oktopost, admins can create a customized listing of banned or restricted phrases, guaranteeing that posts adjust to authorized requirements and model pointers. Lewis Silkin depends on this function to keep away from authorized jargon or terminology that shouldn’t seem in public-facing posts. 

7.3 Is the platform GDPR, CCPA, and HIPAA compliant?

Oktopost is absolutely compliant with international knowledge privateness laws. Everest Group praised Oktopost’s potential to offer detailed social analytics whereas respecting knowledge privateness and consent, guaranteeing advertising can observe engagement with out violating consumer belief or regional legal guidelines. Everest Group, Case Research.

7.4 Does it assist role-based entry and audit logging?

Enterprise groups have to know who did what and when. Oktopost permits role-based consumer permissions (e.g., viewer, editor, approver), together with full audit trails, guaranteeing accountability throughout massive, multi-region groups.

7.5 Are you able to hint social exercise again to particular customers or audiences, with out breaching compliance?

Oktopost balances perception with privateness. Its contacts and accounts function permits your social group supervisor to hyperlink contacts and accounts which are participating together with your content material whereas complying with privateness frameworks. This supplies advertising and gross sales with invaluable knowledge, comparable to whether or not your goal accounts are participating together with your firm profile or together with your advocates, all with out crossing moral or authorized boundaries. 

7.6 Is the seller attentive to safety critiques and customized compliance wants?

From monetary establishments like Finastra and CBIZ to authorized corporations like Lewis Silkin, Oktopost has a robust observe document of passing safety assessments and dealing hand-in-hand with IT and compliance groups to fulfill customized necessities. 

Test if the opposite platforms are compliant and safe for regulated industries

Oktopost does all of it:

From customizable approval workflows to key phrase blocking and user-based permissions, Oktopost supplies B2B groups with full management with out compromising effectivity. It meets GDPR, CCPA, and HIPAA requirements and has handed safety critiques from international regulation corporations, monetary establishments, and enterprise tech suppliers. Groups like Lewis Silkin and Finastra depend on it to handle advocacy and social engagement in extremely regulated industries, with complete confidence.

In regulated industries, compliance isn’t a function; it’s a requirement.
Oktopost delivers enterprise-ready safety, management, and peace of thoughts with out slowing you down.

Is your social crew empowered with the instruments, knowledge, and assist to be seen as a strategic driver, not only a service perform?

In lots of B2B organizations, social media remains to be perceived as a model consciousness tactic or a price middle. Social groups typically wrestle to show their worth, achieve visibility throughout departments, or advance their skilled progress. That’s the place the fitting platform makes a distinction.

Oktopost is designed to vary the dialog round social. By equipping groups with deep CRM integrations, measurable attribution, and strong reporting, social entrepreneurs can show actual enterprise influence—resulting in extra affect, inner buy-in, and strategic enter on the management stage.

With Oktopost, social turns into greater than posting; it turns into a pipeline. It turns into gross sales enablement. It turns into government visibility. It turns into career-defining.

Examples in motion:

• Hymans Robertson elevated social media from a “nice-to-have” to a core driver of campaigns and thought management throughout the enterprise.
• Everest Group shifted social from “comfortable metrics” to a channel with measurable income attribution, incomes the social crew extra credibility and strategic alignment throughout the group.
• UpSlide and Corel used Oktopost to place their entrepreneurs and staff as thought leaders, incomes belief from Gross sales and increasing their affect throughout the enterprise.

Oktopost does all of it: 

From government dashboards to real-time income metrics and CRM reporting, Oktopost empowers social groups with the information and insights they have to be seen, valued, and heard throughout the group. In case your present platform can’t assist social get a seat on the desk, it’s limiting your potential and your individuals.

Conclusion: Select a platform that’s constructed for B2B, not simply suitable with it

Selecting a social media platform isn’t nearly options; it’s about match. And for B2B firms, that match is every thing.

Oktopost isn’t a one-size-fits-all platform attempting to serve client manufacturers and enterprise B2B groups underneath the identical roof. It was constructed solely for B2B, with the integrations, governance, workflows, and attribution fashions that trendy B2B advertising calls for.

All through this information, we’ve helped you uncover the questions that matter most when evaluating Oktopost towards alternate options:

• Was the platform designed for B2B advertising from the outset?
• Can it show the enterprise influence of social media on pipeline and income?
• Is worker advocacy designed to scale together with your group?
• Does it put LinkedIn, B2B’s most crucial channel, on the middle?
• Can it centralize your complete social technique in a single platform?
• Is it compliant with the requirements of regulated industries?
• Can it elevate the position of social internally and enable you to outline your KPIs?

Many social media managers come to Oktopost with a mandate to “do extra with social,” however no roadmap or sources to outline exactly how. Whether or not you’re attempting to spice up consciousness, generate leads, or drive web site visitors, Oktopost helps flip imprecise targets into measurable outcomes. That’s why we’re greater than a platform. We’re a companion in constructing a method that works for what you are promoting.

If you ask the fitting questions, you’ll shortly uncover that the majority platforms had been constructed for content material scheduling, not B2B progress.

Oktopost was constructed for extra.

So should you’re able to:

1. Unify your social technique
2. Drive a measurable pipeline.
3. Empower staff as thought leaders.
4. And function with full management and visibility.

Then it’s time to see Oktopost in motion. 

Book your personalized demo today.

Let’s construct a B2B social technique that drives outcomes, not simply impressions.