7 subscription renewal email examples + templates that work

Subscription renewal emails land in your prospects’ inboxes earlier than their billing cycle ends. You’re alerting them about upcoming fees, confirming cost strategies work, and stopping shock cancellations from expired playing cards.

Most subscription income comes from current prospects who preserve paying month-to-month. One saved renewal equals months of future funds with out spending on advertisements, content material advertising, or gross sales groups to seek out replacements.

Be a part of us under to find seven subscription renewal e mail examples from profitable manufacturers, plus skilled tricks to construct renewal emails that stop churn and defend your recurring income.

Significance of sending subscription renewal emails

Preserving your present subscribers prices considerably lower than discovering new ones. Renewal emails defend that funding by stopping two forms of buyer loss:

• Voluntary churn, when prospects overlook to resume or select to not
• Involuntary churn, which happens when funds fail or bank cards expire

A single reminder email can stop many cancellations. Ship a number of emails in a collection and also you’ll scale back churn much more.

Renewal reminders accumulate funds in addition to reinforce worth. You may spotlight options prospects might need missed and remind them what they’ve completed together with your service.

Every e mail creates a touchpoint to strengthen the connection. You’re going past processing a transaction and exhibiting prospects why they subscribed initially.

Cost failures account for a big portion of all subscription churn. Renewal emails catch these points earlier than prospects lose entry and offer you time to replace billing data.

Why you need to trouble sending reminder emails has a easy reply — they scale back buyer churn and enhance your email marketing ROI. Each saved subscriber represents months or years of future income with out acquisition prices.

7 subscription renewal e mail examples

Take a look at these subscription e mail examples to encourage your individual:

1. Grammarly

Topic line: Pleasant Reminder: Your Subscription Will Renew in 60 days

Grammarly takes an early warning strategy to its subscription reminders, with a 60-day heads-up that feels useful, not pushy. 

The e-mail showcases premium options you’ll lose — plagiarism checker, confidence boosters, vocabulary enhancements — with clear icons that make scanning straightforward. 

Placing the renewal date and worth upfront ($139.00 USD) removes any billing surprises. The cat mascot provides persona with out distracting from the message, and the comparability chart on the backside reinforces worth by exhibiting what free customers miss out on.

2. Amazon

Topic line: Smiles Davis, Your Prime membership renews quickly

Amazon’s anniversary angle creates a celebratory temper moderately than a cost reminder. The visible hierarchy works completely — shiny checkmark graphic, key renewal particulars, then profit icons under with clickable hyperlinks.

Personalization goes past the title to say “Prime-versary,” making the e-mail really feel custom-written for every buyer. The “Handle your membership” hyperlink seems a number of instances with out being annoying. 

Six profit classes with easy icons remind you why Prime prices $139 yearly. The yellow “Discover Prime” button stands out towards the blue background, encouraging clicks to find extra worth.

3. AllTrails

Topic line: An replace in your subscription renewal and pricing

AllTrails addresses worth will increase head-on by explaining the worth trade — new instruments and options price cash to construct. The outside pictures creates an emotional connection earlier than discussing enterprise issues. 

Renewal particulars (August 1, 2023, for $35.99) seem early, adopted by account administration hyperlinks. The pricing transparency builds belief even when delivering unwelcome information. 

Ending with profit reminders — discovering trails, security options, planning instruments — shifts focus again to what prospects acquire. The Assist Heart hyperlink and direct e mail reply choice present confidence in buyer assist.

4. Lume

Topic line: Upcoming cargo on June 15, 2020 (+VIP Costs for Cleaning soap)

Lume combines cargo notifications with unique VIP pricing for extra and new product launches, creating new procuring alternatives for purchasers.

The informal “Prepared for extra?” opening assumes you wish to proceed, which works as a result of current subscribers already know the product. 

Displaying discounted costs ($4.79 vs $6.99) makes the subscription really feel like insider entry, and product images with “Add to Order” buttons make it straightforward for purchasers to behave.

5. YouTube

Topic line: Time is nearly up, your YouTube Premium advantages finish quickly – renew now

YouTube’s loss aversion strategy works as a result of it exhibits exactly what disappears — ad-free viewing, offline downloads, background play, and Music Premium. 

The cellphone mockups make summary advantages tangible by exhibiting the expertise you’ll lose. Two distinguished crimson “RENEW NOW” buttons create urgency with out being obnoxious. 

The profit record focuses on day by day annoyances (advertisements interrupting movies, music stopping once you lock your cellphone) that Premium solves. Minimal textual content retains consideration on the core message — renew or return to the irritating free expertise you escaped.

6. Going

Topic line: Your Going account will renew quickly

Going retains renewal emails conversational, addressing you want a journey buddy moderately than a billing division. Mentioning Watchlist alerts and Mistake Fare offers reminds you of customized options you’ve already arrange. 

The renewal date (July 17, 2024) and tax discover present transparency about fees, and social media hyperlinks on the backside keep group connection past transactional emails. 

The cheerful illustration and “Extra flight offers headed your manner” framing positions renewal as continued journey entry moderately than one other cost. Together with unsubscribe choices respects buyer alternative even in retention emails.

7. Apple

Topic line: Your Apple Music membership is nearly up

Apple strips all the pieces pointless from this e mail — one picture, one message, one button. The darkish design matches Apple Music’s interface, creating visible continuity from app to e mail. 

“Like what you’ve been listening to?” assumes constructive expertise with out overselling. The huge pink button contrasts sharply towards the black background, making motion unattainable to overlook. 

Displaying the month-to-month worth ($9.99) reminds you of the cheap price. The January 20 deadline creates urgency, whereas the automated renewal choice removes friction. Total, Apple’s minimalist strategy respects your time whereas nonetheless encouraging motion.

Subscription renewal e mail templates you should use

Writing renewal emails from scratch wastes time you don’t have. Seize these templates, plug in your particulars, and watch your retention charges climb with out the copywriting complications:

Pleasant reminder e mail template

You need prospects to really feel knowledgeable about their subscriptions, not ambushed by renewal fees. Every week-long heads up prevents cost surprises and lets folks replace expired playing cards earlier than dropping entry to your service.

Final-chance reminder e mail template

First emails get misplaced in busy inboxes on a regular basis. Hit ship on this backup message once you’re all the way down to the wire — someday left earlier than their subscription vanishes utterly.

Worth-driven e mail template

Inactive subscribers want totally different messaging than day by day customers do. Pull their utilization knowledge and craft a message exhibiting precisely what they completed final month — make canceling really feel like giving up progress.

Greatest practices for crafting subscription renewal emails

It may appear drastic, however each subscription renewal reminder you ship will both save a buyer or lose one. These finest practices for renewal emails will tip the percentages in your favor:

• Write subject lines that get opened: Inform prospects their subscription renews in seven days — that’s it. Skip intelligent phrases and keep on with information like renewal dates and greenback quantities so prospects know what’s occurring. Professional tip: use Omnisend’s subject line generator to give you artistic concepts.
• Use knowledge prospects care about: Pull numbers from their account — tasks created, hours saved, targets reached. “You uploaded 312 photographs final month” means greater than calling somebody a valued buyer and referencing obscure utilization as a result of it proves they’re getting their cash’s value.
• Present what disappears with out renewal: Listing the options that may vanish when subscriptions finish. Title the instruments they use day by day and the information they’ll lose entry to — make the price of leaving really feel larger than the value of staying.
• Make one motion crystal clear: Decide one button and one verb — renew, replace, affirm. Cover all the pieces else as a result of confused prospects don’t click on something, after which their subscriptions lapse since you gave them six totally different choices.
• Create deadlines that matter: Inform prospects their account deactivates Tuesday at midnight, not “quickly.” Add a countdown timer in case your e mail platform helps it, or provide 5 {dollars} off for renewing in the present day versus tomorrow.
• Give scared prospects an out: Embrace your assist e mail for billing issues and point out cheaper plans for those who provide them. Clients about to cancel respect choices, and half-price income beats zero income each time.
• Automate for concentrating on: Omnisend’s automations ship renewal emails primarily based on buyer conduct and subscription dates. You may goal segments, set delays between messages, and add exit circumstances to cease emails after prospects renew.

Scale back churn with good renewal emails

Each buyer who forgets to resume represents months of misplaced income you’ll spend extra to interchange. Good renewal emails catch these losses earlier than they occur by reminding prospects why they subscribed and making renewal easy.

The examples above present how manufacturers preserve subscribers engaged — from Grammarly’s 60-day warning to YouTube’s loss aversion ways. Every strategy targets totally different buyer mindsets and renewal hesitations.

Copy these templates, adapt the messaging to match your model voice, and observe which variations have the perfect renewal charges. Your excellent renewal e mail exists someplace between pleasant reminder and worth reinforcement.

Subscription renewal emails: FAQs

How far upfront ought to I ship a subscription renewal reminder? 

Seven days hits the candy spot in most subscription renewal conditions. Clients have time to verify their bank card expiration dates, and also you keep away from the “why didn’t you inform me sooner” complaints that include last-minute notices.

Ought to I provide reductions on subscription renewals?

Provided that prospects threaten to go away as a result of loyal subscribers who use your product day by day don’t want bribes — save reductions for inactive accounts or prospects who clicked your cancellation web page however didn’t end.

What number of subscription renewal reminders ought to I ship?

Three emails work with out crossing into spam territory. House them at one week, two days, and the day of renewal. Any extra and also you danger coaching prospects to disregard all of your emails ceaselessly.

Can I automate subscription renewal emails with Omnisend?

Omnisend triggers emails primarily based on subscription dates you feed it. Construct one workflow with delays between messages, set exit guidelines for renewed prospects, let it run, and monitor open and conversion charges to see what works finest.