Summertime disappointment is formally on.
Yep, the holidays are ending, inboxes are filling, and somebody’s already talked about This autumn. However earlier than we proceed with the seasonal planning, right here’s a batch of updates to make your advertising merely higher.
Learn on for the small print, or watch our beautiful overview if you happen to’re quick on time:
Not too long ago seen merchandise now in Campaigns
Now you can add Not too long ago Seen Merchandise to your common campaigns — not simply automations.
Which means your one-off emails, like newsletters or seasonal promos, can now be customized with the final merchandise your prospects checked out. It’s a easy, high-impact option to enhance engagement with out altering your total setup.
This function is out there on Professional plans, and if you happen to schedule a marketing campaign utilizing it and later downgrade, fallback product suggestions will probably be proven routinely. For greatest outcomes, we suggest inserting this block close to the highest of your electronic mail, proper after the intro — it’s one of many best-performing methods to personalize at scale!
Customized fonts in Varieties
Model consistency issues, and now your signup kinds can match the remainder of your website completely.
You may add your personal fonts by Model Belongings and use them instantly in Varieties, changing the earlier system-font limitations.
This offers your kinds a extra polished, on-brand look, and helps create a smoother expertise from sign-up to inbox. The function is out there to all accounts utilizing Varieties — no additional steps or upgrades wanted.
Smarter Segmentation
Yep, you’re now in a position to sync buyer segments instantly from Shopify into Omnisend.
This implies much less time recreating lists manually and fewer possibilities for concentrating on errors. As soon as synced, the segments replace hourly, so your information stays recent with minimal effort.
👉 Read about Shopify Segments Sync
We’ve additionally added the power to favourite your most-used segments. That is particularly helpful for bigger accounts, serving to you retain key audiences straightforward to seek out and tougher to by chance overlook.
And if you happen to’re new to Omnisend, you’ll now discover AOV and Whole Spent filters obtainable by default, making it quicker to construct high-value buyer teams for loyalty, upsell, or win-back campaigns. In case you’re on an present account and need these filters activated, you’ll be able to nonetheless request entry by assist chat.
SMS consent at checkout for WooCommerce
You learn that proper. Now you can accumulate SMS advertising consent throughout checkout on WooCommerce — proper alongside your electronic mail opt-in.
Clients can select to choose in to electronic mail, SMS, or each, and the SMS consent message may be custom-made through your Omnisend plugin settings.
This provides an efficient SMS list-growth alternative at one of many highest-converting touchpoints in your funnel, with out including friction to your prospects.
TFN verification enhancements
Verifying a Toll-Free Quantity for SMS simply bought a lot extra intuitive!
If something goes improper throughout the course of, you’ll now see clear error messages and steering instantly within the modal — together with assist for importing screenshots.
These updates ought to cut back trial and error and aid you full TFN verification quicker and with much less back-and-forth.
Improved Product Evaluations export
In case you’re transferring your opinions to a different platform like Choose.me, Loox, or Yotpo, exporting your product opinions from Omnisend is now so much smoother.
You may export a number of occasions with none each day limits, and the recordsdata can be found in codecs supported by the most typical platforms.
It’s one much less barrier when switching instruments, and it offers you extra management over your evaluate information when migrating.
👉 Learn more about Reviews Export
New integrations you’ll love
There’s a brand new integration within the App Market: Dollarback, a cashback-based loyalty app for Shopify.
It enables you to reward prospects with immediate retailer credit score as a substitute of conventional factors, with one-click redemption at checkout and totally customizable guidelines. It’s constructed to drive repeat purchases and enhance AOV — with out complicated anybody within the course of. Learn extra here.
Alongside that, we’ve added two new read-only API v5 endpoints for anybody constructing dashboards or customized instruments.
One offers you structured entry to your automations, the opposite to your campaigns — together with IDs, names, statuses, and replace timestamps. It’s a cleaner option to pull your information into exterior methods.
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