DV360 introduces new frequency cap and reach metrics

Google Advertising and marketing Platform introduced metric enhancements to Show & Video 360 on August 26, 2025, focusing particularly on frequency cap measurements and attain optimization capabilities. In accordance with the official documentation, these updates goal programmatic assured campaigns and attain measurement accuracy throughout the promoting platform.

The first change includes deprecating the “Programmatic Assured Bid Requests handed as a result of Frequency” metric in favor of extra exact options. This current metric relied on bid request calculations, which Google decided supplied restricted perception into real-time public sale dynamics affecting marketing campaign efficiency.

The substitute metrics make the most of whole media value calculations as a substitute of bid requests, providing advertisers extra correct representations of frequency administration affect on marketing campaign budgets. This methodological shift addresses discrepancies between bid request volumes and precise media spending patterns in programmatic assured environments.

For Programmatic Assured offers, advertisers should transition to “PG Financial savings Reinvested from Frequency Cap” metrics accessed by the Programmatic Assured Financial savings class in Report Builder. This metric particularly measures financial savings achieved by frequency administration inside assured stock purchases.

Non-guaranteed and public sale line objects require implementation of “Financial savings Reinvested from Frequency Cap” metrics positioned throughout the newly established Financial savings class. These measurements present comparable frequency administration insights for auction-based stock purchases throughout Show & Video 360 campaigns.

The platform introduces enhanced attain measurement capabilities by the “Price per attain” metric, calculated as Complete Media Price divided by Impression Attain. This calculation supplies instant marketing campaign effectivity insights by quantifying the monetary funding required to attain particular attain aims.

Attain optimization receives further help by expanded “Financial savings from Frequency Cap” metrics accessible by way of two distinct Report Builder classes. These measurements allow advertisers to quantify the monetary advantages of frequency administration methods throughout completely different marketing campaign sorts and stock sources.

The technical implementation requires advertisers to navigate Report Builder interface modifications. Programmatic Assured offers entry new metrics by the Programmatic Assured Financial savings class, whereas different marketing campaign sorts make the most of the Financial savings class for comparable measurements.

Marketing campaign effectivity evaluation advantages from the Price per attain metric’s simple calculation methodology. By dividing whole media expenditure by impression attain figures, advertisers get hold of instant insights into attain acquisition prices throughout completely different concentrating on methods and stock sources.

The frequency cap financial savings measurements handle a vital hole in programmatic promoting analytics. Earlier bid request-based calculations supplied restricted visibility into precise value financial savings achieved by frequency administration, notably in assured stock environments the place bid dynamics differ from open public sale eventualities.

Google’s determination to implement cost-based metrics displays business calls for for measurement accuracy aligned with precise media spending patterns. The shift from bid request calculations to media value evaluation supplies advertisers with monetary metrics instantly relevant to price range optimization and marketing campaign planning processes.

These updates complement Show & Video 360’s broader measurement enhancement initiatives all through 2025. Current developments embody API version improvements and privacy-focused advertising tools increasing platform capabilities for programmatic advertisers.

The timing of those metric enhancements coincides with broader platform updates affecting Show & Video 360 performance throughout a number of promoting classes. These modifications signify Google’s systematic strategy to platform modernization and measurement accuracy enhancement.

For programmatic promoting professionals, the metric transitions require updating reporting configurations and coaching workforce members on new calculation methodologies. The modifications have an effect on each guide marketing campaign evaluation processes and automatic reporting programs built-in with Show & Video 360.

Marketing campaign optimization methods profit from enhanced frequency administration visibility supplied by the brand new metrics. Advertisers can now quantify monetary financial savings achieved by frequency capping whereas measuring attain acquisition effectivity by standardized value calculations.

The Report Builder interface modifications guarantee constant entry to new metrics throughout completely different marketing campaign sorts. This standardization simplifies reporting workflows whereas sustaining distinct measurement classes for assured versus auction-based stock purchases.

Actual-time public sale dynamics obtain improved measurement by media cost-based calculations quite than bid request volumes. This strategy supplies extra correct representations of frequency administration affect on precise marketing campaign spending and price range allocation effectivity.

The August 2025 implementation timeline supplies promoting groups alternative to organize reporting programs and coaching supplies for the metric transitions. Google recommends reviewing present frequency administration methods and updating measurement frameworks to include the improved metrics.

These enhancements signify Google’s dedication to measurement accuracy in programmatic promoting environments. The deal with cost-based calculations addresses advertiser calls for for monetary metrics instantly relevant to price range optimization and marketing campaign efficiency analysis.

Show & Video 360’s metric enhancements proceed the platform’s evolution towards complete measurement options for programmatic promoting. The updates present advertisers with instruments wanted for correct marketing campaign evaluation and optimization throughout completely different stock sorts and buying strategies.

Advertising and marketing professionals using programmatic assured campaigns acquire explicit advantages from the specialised metrics addressing assured stock dynamics. The excellence between assured and auction-based measurements ensures acceptable evaluation frameworks for various marketing campaign methods.

The brand new attain and frequency metrics set up basis for improved marketing campaign planning and optimization processes. Advertisers can now measure attain acquisition prices and frequency administration financial savings with larger precision, enabling extra knowledgeable price range allocation choices.

Timeline

• August 26, 2025: Google declares Show & Video 360 metric enhancements specializing in frequency cap and attain measurements
• August 2025 (Estimated): Programmatic Assured Bid Requests handed as a result of Frequency metric deprecation with substitute metrics launched
• August 2025 (Estimated): Price per attain metric launched calculating Complete Media Price divided by Impression Attain
• August 2025 (Estimated): PG Financial savings Reinvested from Frequency Cap metric launches for Programmatic Assured offers
• August 2025 (Estimated): Financial savings Reinvested from Frequency Cap metric turns into accessible for public sale and non-guaranteed line objects
• July 31, 2025: Display & Video 360 API receives targeting enhancements with marketing campaign and insertion order help
• June 18, 2025: Major reporting changes announced for Show & Video 360 Q3 2025 implementation
• March 27, 2025: Display & Video 360 API v4 reaches general availability offering secure programmatic interface
• January 21, 2025: Privacy-focused advertising tools launch with PAIR and AI-powered options

Abstract

Who: Show & Video 360 advertisers, companies, and advertising professionals managing programmatic assured campaigns, public sale line objects, and attain optimization methods throughout Google Advertising and marketing Platform.

What: Metric enhancements together with deprecation of Programmatic Assured Bid Requests handed as a result of Frequency metric, introduction of Price per attain calculations, implementation of PG Financial savings Reinvested from Frequency Cap metrics, and launch of Financial savings Reinvested from Frequency Cap measurements for enhanced marketing campaign evaluation.

When: Introduced August 26, 2025, with estimated implementation starting August 2025 for all new metrics and measurement enhancements throughout Show & Video 360 platform.

The place: Modifications have an effect on Show & Video 360 Report Builder interface, Programmatic Assured Financial savings class, newly established Financial savings class, and marketing campaign reporting programs throughout all geographic markets the place the platform operates.

Why: Google goals to enhance measurement accuracy by changing bid request-based calculations with whole media value methodology, present higher insights into real-time public sale dynamics, allow exact frequency administration evaluation, and provide instant marketing campaign effectivity understanding by attain value calculations.