Customize your employee advocacy Board with Oktopost

Greater than a program, it’s a tradition

As B2B entrepreneurs, we’ve all been there: you launch an worker advocacy program with nice pleasure, solely to seek out that getting folks to really log in and share content material is a continuing battle. You may have essentially the most unbelievable content material calendar, but when your advocates don’t really feel related to this system, it’s a battle. As advocacy leaders, we regularly speak about constructing an worker advocacy “tradition” and “motion,” however what does that basically imply?

It means creating a way of belonging. It means making your workers really feel like they’re a part of a shared mission. Not simply one other cog within the advertising and marketing machine. And nothing says “you belong” greater than a platform that appears like residence. A platform that bleeds your model.

That’s why we’re proud to share Oktopost’s Model Customization for Advocacy. It’s the important thing to strengthening belief, boosting engagement, and turning your advocacy program into an genuine extension of your organization.

Past the emblem: Why model identification drives deeper engagement

If you’re attempting to get workers to undertake a brand new device, each little little bit of friction counts. When an Advocacy Board appears like a third-party utility, it might create a unconscious barrier. It’s simply one other login, one other interface to be taught.

However when the Advocacy Board mirrors your organization’s personal model identification together with your brand, your colours, and your icons, that barrier disappears. The platform turns into a trusted and acquainted house. That is particularly crucial for B2B manufacturers, the place aligning inside instruments is crucial for sustaining model consistency throughout giant, distributed groups. When your advocacy program appears like an built-in a part of your organization tradition, advocates usually tend to have interaction, belief the content material, and really feel a way of satisfaction in sharing it.

This isn’t about making your Advocacy Board look fairly externally. It’s about constructing a way of neighborhood and reinforcing the concept each worker is a helpful model ambassador.

Diving into the small print make all of the distinction

The true magic of any worker advocacy program is within the particulars. Oktopost has clearly listened to the wants of advocacy leaders, and with the ability to customise the Advocacy Board is a real testomony to that.

Easy worker advocacy model customization

Gone are the times of a one-look-fits-all Advocacy Board. Worker advocacy model customization is essential. Oktopost Admins can simply add an organization brand, icons, and set model colours which are robotically utilized throughout your entire Board UI and in e-mail notifications.

It’s so easy, however the influence is appreciable.

The ability of Previews

It is a fan favourite. The Preview permits you to see exactly what your branded Advocacy Board and emails will appear like earlier than you save your adjustments. It takes the guesswork out of customization, making certain your model is completely represented each time.

No extra “what if this doesn’t look proper?” moments. You see it, you find it irresistible, you launch it.

A smoother admin expertise

For these of us managing an worker advocacy program, the reorganized Board Settings are neatly grouped, making it simpler and sooner to navigate. You’ll need to head on to “Customized Branding” to start out personalizing your Advocacy Board.

It is a small however mighty enchancment that streamlines the day-to-day work of operating your program.

The ROI of a branded “Dwelling”

On the finish of the day, an worker advocacy chief’s job is to drive outcomes. By making a trusted, acquainted, and on-brand surroundings, you make worker advocacy yours. You’ll see increased advocate engagement, resulting in extra shares, larger model attain, and a extra genuine illustration of your organization on social media.

Customizing your advocacy expertise is an funding in your folks and your tradition. It’s about making a “residence” on your advocates, a spot they’re proud to log into every single day.

Able to make your advocacy program yours?

Log in to your Oktopost account, head to your Advocacy Board settings, and begin customizing your Advocacy Board and notifications to match your organization’s model at present.