WooCommerce Thank You Emails: The Ultimate 2025 Guide

WooCommerce thanks emails attain prospects at their most engaged second — instantly after buy, supplying you with a chief alternative to extend loyalty and repeat gross sales.

Nonetheless, WooCommerce’s default electronic mail performance lacks segmentation, automation flows, and personalization. You possibly can’t measure success, take a look at variations, or deal with VIP prospects otherwise. For that, you want an electronic mail software with a movement builder and behavioral triggers.

Learn on to study why thanks emails improve buyer retention and customise them for optimum affect.

What’s a WooCommerce thanks electronic mail?

A WooCommerce thanks electronic mail confirms and thanks your buyer for appearing, reminiscent of making a purchase order or registering for inventory updates.

Your thanks emails can kind a part of your transactional emails, reminiscent of order confirmations, or be a part of the movement, in a separate electronic mail with a reduction. In any case, your electronic mail software will set off them robotically when your buyer enters a workflow.

As an example, a buyer who makes a purchase order will enter your order affirmation or cost workflow, and your electronic mail software will automatically send the email.

Try the screenshot beneath of an order affirmation electronic mail in Omnisend — it triggers when prospects pay for the order, and sends a thanks electronic mail:

Listed here are the most typical emails for thanking prospects:

• Processing order electronic mail: The primary electronic mail your buyer receives after inserting an order. It confirms that cost was obtained and serves as an preliminary thanks.
• Accomplished order electronic mail: This goes out after success — both cargo, supply, or following obtain if it’s a digital product. It’s your ultimate probability to say thanks and make sure that the whole lot’s okay.
• Order on maintain electronic mail: Solely relevant when an order wants guide assessment. This might be for pending funds, to thank the client for his or her persistence, or present the following steps.

Your “Processing” and “Accomplished order” emails are golden alternatives to indicate your appreciation, construct belief, and make your buyer really feel valued.

How thanks emails improve buyer loyalty

Thanks emails get opened. Not like promotional messages combating for consideration, prospects actively search for these transactional emails. They need affirmation that their order went by way of and want particulars about what occurs subsequent.

Order and delivery affirmation emails convert 22x better than marketing campaign emails, with order confirmations having a 13.06% click-to-conversion rate in 2024.

Grasp tea blender Harney & Sons takes benefit of the chance, thanking its prospects so as affirmation emails and offering a reduction on their subsequent order:

Customary WooCommerce emails miss this chance. Generic templates ship forgettable messages that accomplish the naked minimal — confirming the transaction. Moreover, there’s no customization potential with default WooCommerce automated emails.

Customized thanks emails flip this touchpoint right into a loyalty-building second that strengthens your reference to prospects.

Advantages of custom-made thanks emails

There are three explanation why you need to customise your thanks emails:

1. Your model stays memorable

Customized emails that includes your brand, colours, and voice reinforce who you might be. Clients affiliate their optimistic buy expertise together with your visible id. Generic emails mix into the inbox, however branded ones remind prospects why they selected you.

2. Purchaser confidence replaces doubt

Offering your prospects with their order particulars, delivery timelines, and phone info prevents nervousness. Clients know what they purchased, and when it arrives. Uncertainty results in help tickets and cancellations. Transparency creates assured patrons who store once more.

3. Income continues after checkout

Thanks emails can current associated merchandise when curiosity peaks. Somebody who purchased trainers may want socks or water bottles, and a first-time low cost code encourages that subsequent buy. It’s also possible to request opinions to generate social proof.

WooCommerce electronic mail advertising and marketing automation sends thanks emails immediately after buy, delivering confirmations when prospects count on them and capitalizing on peak engagement.

The best way to arrange thanks emails in WooCommerce

WooCommerce has default emails that you may edit with thanks notes, together with:

• New order
• Cancelled order
• Failed order
• Order on maintain
• Processing order
• Accomplished order
• Refunded order
• Order particulars
• Buyer notice
• Reset password
• New account

Nonetheless, these emails have restricted design potential, and the default electronic mail system doesn’t permit for advertising and marketing, reminiscent of beneficial merchandise. All emails are transactional, and also you don’t get electronic mail analytics for perception into opens, clicks, and conversions.

Methodology 1 — Fundamental customization in WooCommerce

Your normal electronic mail templates stay in WooCommerce > Settings > Emails.

Every template gives topic traces, headings, and extra content material fields. Placeholder tags like {order_number} pull order information robotically:

Right here’s an instance of a inventory thanks electronic mail after buy template with the settings above:

World design adjustments apply to all emails. You possibly can add your brand because the header picture, choose colours for hyperlinks and backgrounds, and add footer textual content. Particular person merchandise settle for Buy Notes that seem so as emails.

Right here’s a screenshot of the e-mail template design editor:

Nonetheless, you may’t phase prospects, observe opens, or A/B take a look at variations. Each buyer receives similar formatting no matter historical past or preferences.

Supply occurs through PHP mail() with out authentication. Emails usually land in spam or by no means arrive. Customized domains want guide SPF/DKIM configuration exterior WooCommerce.

Superior adjustments require PHP information. You possibly can edit template recordsdata like email-header.php in your little one theme or use WooCommerce hooks to inject content material however it’s not precisely easy.

WooCommerce emails work nicely for fundamental order confirmations. In the meantime, advertising and marketing options like automation workflows, click on monitoring, and dependable inbox supply require third-party instruments.

Methodology 2 — Superior customization with Omnisend 

Omnisend is the best WooCommerce email plugin for automations, segmentation, and personalization. Your thanks emails can have product suggestions primarily based on buying historical past and conduct, plus dynamic low cost codes. 

Establishing the automation

Set up Omnisend for WooCommerce in Plugins > Add Plugin. Activate and join your account when prompted. Merchandise and prospects sync robotically.

Inside Omnisend, navigate to Automations > Create workflow. Choose Order Comply with-up or Order Affirmation from the template library:

• Order Comply with-Up is finest for electronic mail sequences that come after confirmations, reminiscent of assessment requests
• Order Affirmation is finest if you would like this transactional electronic mail to say thanks, with product suggestions

The visible automation builder will open with pre-configured triggers and timing for both movement.

Customizing thanks emails

Click on any electronic mail block within the movement builder, reminiscent of this:

A sidebar will then load with the e-mail template:

Click on Edit content material to regulate colours, messaging, and add dynamic product blocks that show primarily based on buy historical past. Thanks emails can embrace assessment requests, loyalty factors, or class suggestions. Click on End enhancing when you’re comfortable:

When you’re again within the movement editor, set delays wherever from instant to 30 days in your post-purchase electronic mail automation. Add situations primarily based on order complete, product sort, and extra.

Testing and optimization

Cellular rendering can break picture and media-heavy electronic mail designs. Test yours on precise telephones, not simply preview instruments, and ship a number of checks to find damaged hyperlinks and lacking photographs earlier than prospects see them.

Cut up testing uncovers stunning winners. Topic traces you hate may double open charges. Plain textual content generally beats fancy HTML. Omnisend allows you to run break up checks for electronic mail variations — you may then choose the profitable model to extend conversions.

Income monitoring connects every electronic mail variation to precise gross sales, eradicating opinion from optimization selections. If one electronic mail generates 20% extra income than one other, you have to know so that each ship will increase your return on funding.

What do you have to embrace in a WooCommerce thanks electronic mail?

Your thanks electronic mail arrives when prospects really feel finest about their buy. Make it rely with these six parts that affirm, join, and convert:

1. A real “thanks”: Open with honest appreciation. Clients had numerous choices, however selected you. Make them really feel valued, not like one other transaction quantity.
2. Order and delivery particulars: Show order quantity, objects bought, and complete paid prominently. Embody monitoring hyperlinks and anticipated supply dates. Add clear return insurance policies and help contacts to forestall confusion.
3. Personalised product suggestions: Generic recommendations waste house. Omnisend dynamically inserts merchandise primarily based on precise buy historical past. Operating shoe patrons see moisture-wicking socks, not random bestsellers.
4. A next-purchase low cost: Embody a ten–15% low cost that expires in 30 days. Lengthy sufficient to think about their subsequent buy, quick sufficient to behave. The proportion issues lower than exhibiting you need their enterprise once more.
5. Evaluate request: Product opinions want the Goldilocks timing — not too early when pleasure peaks, not too late when reminiscence fades. Seven days is sufficient utilization time.
6. Social media hyperlinks: Place Instagram, Fb, and YouTube icons on the backside of your thanks electronic mail. Let prospects have interaction on their most well-liked platform. Some need unique previews, others be a part of communities for suggestions and tips.

Style retailer Chrome Industries hits most of those standards in its order affirmation electronic mail beneath, main with a thanks notice, clarification on the following communication, a social media point out, after which the order particulars:

Right here’s a template you may seize in your thanks emails:

Omnisend allows you to create equally efficient order affirmation and thanks emails for WooCommerce. Visible workflows change code enhancing. Check totally different low cost quantities, alter electronic mail timing, and observe which variations drive repeat purchases.

Guarantee your WooCommerce emails land within the inbox

Deliverability issues can forestall your post-purchase thanks electronic mail from reaching prospects. The excellent news is there’s a straightforward repair for many issues.

Why aren’t my WooCommerce emails sending?

It’s often as a result of PHP mail() lacks authentication. WordPress sends emails by way of your server with out SMTP credentials, so receiving servers reject them. 

Your internet hosting server isn’t an electronic mail server — the result’s your emails vanishing with out error messages or bounce notifications.

The repair requires SMTP authentication or a devoted electronic mail service. WooCommerce alone can’t remedy supply issues as a result of the difficulty begins at your server stage.

The best way to cease your WooCommerce emails from going to spam?

Authentication is step one through SPF, DKIM, and DMARC information, which inform electronic mail suppliers you’re reputable and never a spammer spoofing addresses. Free electronic mail companies like @gmail.com instantly flag enterprise messages as suspicious.

Promotional language in transactional emails can set off spam filters. Phrases like “sale,” “low cost,” or “restricted provide” don’t belong so as confirmations. Preserve language targeted on order particulars and delivery info. Nonetheless, you may embrace product suggestions.

Area repute takes years to construct, seconds to destroy. Spam complaints from lacking unsubscribe hyperlinks trigger everlasting blacklisting. GDPR violations convey fines alongside supply failures. So, make it simple for purchasers to choose out.

Omnisend supplies a whole electronic mail infrastructure. Authentication occurs throughout setup, IP repute comes pre-established, and compliance instruments separate electronic mail varieties appropriately. Your retailer sends reliably whilst you give attention to income.

Automate thanks emails in WooCommerce at this time

Thanks emails hit inboxes when prospects care most, but default confirmations waste this chance on order particulars alone.

WooCommerce sends everybody the identical message, and there’s no open monitoring, no click on information, and no approach to enhance. Generally, your promotional thanks emails vanish into spam folders as a consequence of improper authentication.

Omnisend’s movement builder allows you to create electronic mail sequences past fundamental confirmations with multi-step journeys that thank prospects, request opinions, and counsel associated merchandise. 

Every electronic mail has customized delay triggers, sending primarily based in your settings and buyer conduct, and authentication is computerized to enhance deliverability.

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