By no means earlier than has it been simpler to construct and launch an internet retailer. No-code ecommerce platforms, like Shopify and BigCommerce, together with cost integrations like Stripe, have made it potential for anybody to create an internet retailer and begin promoting merchandise inside minutes. 

Nevertheless, the benefit of constructing on-line shops has come at a value. Some ecommerce platforms can simply set you again 1000’s of {dollars} per 30 days on month-to-month prices, third-party app integrations, transaction charges, and different variable bills. 

This text will have a look at inexpensive ecommerce platforms that may provide help to construct a purposeful on-line retailer with out charging you an excessive amount of to eat into your margins. 

The very best inexpensive ecommerce platforms

Platform Key options Pricing
Square Online
  • Free to launch; pay solely transaction charges
  • Integrates seamlessly with Sq. POS
  • Buyer loyalty program + account options
  • Flash gross sales & product highlights by way of pop-ups/banners
  • SMS & e mail campaigns for deserted carts
Free ecommerce platform (2.9% + 30¢ per transaction)
Ecwid
  • Plugin-style integration with present web sites
  • Free web site builder with templates
  • Cell retailer administration app
  • Automations for advertisements, e mail & picture modifying
Begins at $5/mo
OpenCart
  • Absolutely customizable open-source builder
  • Limitless merchandise & classes
  • Constructed-in affiliate & reward methods
  • Multilingual + multicurrency help
  • Sturdy extension/integration ecosystem
Free core; Web site internet hosting from $14.95/mo; Help providers from $50–$300+
Big Cartel
  • Constructed-in themes + Etsy/Shopify import
  • Accepts a number of cost sorts (PayPal, Money App)
  • Print-on-demand help (paid plans)
  • Actual-time dashboard & cell app
  • Stock administration instruments
Free (5 merchandise), Platinum: $15/mo (50 merchandise), Diamond: $30/mo (500 merchandise)
PrestaShop
  • GDPR-compliant options (with Hosted plan)
  • Intensive theme/module customization
  • Ideally suited for EU & Latin American retailers
  • Provides professional providers (e.g., Search engine marketing, migration)
Core is free; Internet hosting additional; Packs vary from €90 to €1,490
Shopify
  • Drag-and-drop builder + customizable checkout
  • In-built e mail advertising and marketing & automation
  • Buyer segmentation + Shopify Types
  • Big app ecosystem + POS system
  • Helps scaling from SMB to enterprise
Primary: $19/mo (2% charge)
BigCommerce
  • Multi-storefront dashboard
  • Headless commerce by way of WordPress integration
  • Server-to-server checkout customization by way of API
  • Search engine marketing-optimized themes & editable robots.txt
  • No transaction charges
Normal: $29/mo (as much as $50k income)
Wix
  • AI instruments: product picture editor, Search engine marketing descriptions
  • Helps 50K gadgets + product suggestions
  • Promote programs, subscriptions, tickets, and so on.
  • Drag-and-drop retailer builder with templates
Core: $29/mo
GetResponse
  • AI-driven product suggestions engine
  • Behavioral monitoring for personalization
  • Transactional + promotional e mail & SMS automation
  • Touchdown pages, popups, net push
  • Content material monetization (programs, digital merchandise)
Free plan; Advertising and marketing instruments at $48.38/mo; Max (customized) for enterprise
WooCommerce
  • Free plugin for WordPress
  • Market with intensive add-ons
  • Help for running a blog + subscriptions
  • Integrates with GetResponse, Stripe, and so on.
Free plugin; solely pay for internet hosting & add-ons
Shift4Shop
  • Search engine marketing-optimized templates + fraud safety
  • Versatile cart habits (QuickCart, redirects, and so on.)
  • Constructed-in weblog for content material advertising and marketing
  • One-page or three-page checkout
Free for qualifying US retailers with $1k+/mo income

1. Sq. On-line

Square Online ecommerce platform dashboard showing free store builder interface with drag-and-drop functionality, product management, and integrated POS system features

Sq. is finest recognized for its point-of-sale (POS) system. Nevertheless, the platform additionally gives some of the inexpensive eCommerce options. In actual fact, Sq.’s eCommerce platform means that you can construct, add, and promote merchandise free of charge. 

You’ll solely must pay for processing and transaction charges. Which means you don’t incur any upfront prices. 

The transaction and processing charges will likely be deducted from every order you obtain.

Now, after all, Sq. has needed to reduce on some options to make the free plan obtainable. That has led to a number of limitations. The web site builder will not be essentially the most intuitive one, for instance. We’ll talk about these limitations beneath.

Nonetheless, Sq. On-line is an effective choice, particularly for entrepreneurs with a really tight finances. It’s additionally a great choice for anybody with a bodily retailer that’s already utilizing the Sq. POS. Sq. On-line will provide help to handle each your on-line and offline retailer from one platform, which is fairly handy. 

Sq. On-line additionally has some intelligent options that may improve your gross sales and enhance the shopper expertise. For instance, it enables you to spotlight particular merchandise like your finest sellers. This may also help draw consideration to sure merchandise and enhance your gross sales. 

You may also run promotional campaigns like flash sales and promote them by banners and pop-ups. 

Options

  • Gives an honest collection of eCommerce themes that will help you construct an internet retailer with out writing any code
  • Provides an inbuilt reward or buyer loyalty program
  • Search engine marketing instruments are constructed into the platform to spice up search visibility
  • Syncs with Sq. POS, however you’ll must pay for the POS
  • Optimized for cell procuring
  • Clients can create accounts to view their buy historical past, reorder gadgets, and entry loyalty rewards.
  • Helps SMS and email marketing campaigns like cart abandonment

Limitations

The free plan comes with Sq. branding. You additionally gained’t have entry to eCommerce themes and retailer statistics like gross sales tendencies and product efficiency. 

Different restricted options on the free plan embrace:  

  • No deserted cart emails and order standing textual content alerts
  • No product opinions

Pricing

Sq. On-line’s free plan will solely value you 2.9% + 30 cents per transaction. You gained’t incur any upfront expenses. 

The platform additionally gives paid plans with extra options. These plans begin at $32 per 30 days for the Plus plan with a 14-day free trial. All paid plans additionally embrace transaction and processing charges, 2.9% + 30 cents per transaction for the Plus plan and a couple of.9% + 30 cents per transaction for the Premium plan ($88/mo). 

The free plan apart, Sq. On-line may nonetheless be a great choice for entrepreneurs who’re prepared to spend $32/mo plus the transaction charges on the Plus plan. This plan consists of useful options like customized embed codes, pre-orders, gifting choices, free delivery, a supply progress bar, and subscriptions. 

G2 score: 4.2 out of 5

Which issue issues most when selecting an inexpensive ecommerce platform – upfront prices, transaction charges, or obtainable options?

2. Ecwid by Lightspeed

Ecwid doesn’t have a free without end plan like Sq. On-line. Their least expensive paid plan goes for simply $5 per 30 days, which is fairly respectable once you need to begin an internet retailer on a finances.

The platform gives two choices for organising your retailer. First, you should utilize Ecwid as a plugin. Mainly, the platform means that you can arrange your retailer, then offers you a chunk of code that you would be able to paste into WordPress, Wix, and different web site builders. Your Ecwid on-line retailer will then be added to that web site. 

This can be a nice choice if you have already got a web site and also you merely need to add an eCommerce performance.

The second choice means that you can construct and host your on-line retailer by Ecwid. For this, Ecwid offers you a free web site builder you should utilize to create your eCommerce retailer from scratch.

Different compelling options you’ll be able to count on from Ecwid’s least expensive plan are 70+ website templates and the flexibility to promote as much as 5 merchandise. 

Ecwid’s higher-tier plans additionally include extra options to present you a aggressive edge. For instance, they support social selling on Pinterest, TikTok, Instagram, and Fb, automated tax calculations, deserted cart recoveries, promoting subscriptions, and promoting on marketplaces.

Options

  • A cell retailer administration app so you’ll be able to run your retailer on the go
  • Gives automation instruments for e mail advertising and marketing, paid advertisements, product photographs enhancement, and low cost campaigns
  • Purchase a customized area identify instantly on Ecwid
  • Insightful ecommerce stories exhibiting buyer habits, tendencies, and money stream

Limitations

Ecommerce analytics, that are essential for monitoring efficiency, should not obtainable on the $5/month plan. You’ll additionally don’t have any entry to the app market. Even the mixing with Mailchimp, which may assist build your email list and run e mail campaigns, will not be obtainable except you pay $45/mo for the Marketing strategy.

Pricing

One key benefit of Ecwid is that they don’t cost any transaction charges. Even the most affordable $5/month plan doesn’t entice any transaction charges.

Some key options you’ll miss out on once you go for the most affordable plan are entry to the app market, customized checkouts, built-in stories and analytics, and promoting on social media platforms.

To entry these and different extra superior options, you’ll must improve to the Enterprise plan ($25/mo for as much as 100 merchandise) or the Marketing strategy ($45/mo for as much as 2,500 merchandise). 

When your retailer grows, you’ll have the choice to improve to the Marketing strategy, which lets you promote in-person by a POS integration. This plan additionally helps limitless merchandise, limitless employees accounts, and precedence help.  

G2 score: 4.7 out of 5

3. OpenCart

OpenCart is an open-source eCommerce platform. Which means you should utilize it to create a free on-line retailer. The principle disadvantage is that you just’ll want some technical abilities to create a very compelling eCommerce website with OpenCart. 

After all, you may get some help by the OpenCart group. Nevertheless, for those who want technical help from the OpenCart employees, you’ll must pay for these providers. The precise worth will rely upon the form of help you want. We’ve mentioned this within the pricing part beneath.

By way of capabilities, the shop builder helps pretty intensive customizations that will help you construct a very distinctive on-line retailer. Nevertheless it comes with a little bit of a studying curve.

OpenCart additionally means that you can embrace product variables like sizes and colours, so clients can simply discover the gadgets they want out of your product pages. And because it’s an open-source mission, you additionally get limitless product classes with a limiteless variety of merchandise. 

Options

  • Handy consumer administration the place you add a number of customers and customise their privileges
  • Constructed-in affiliate system to develop your gross sales by online marketing
  • Comes with an built-in product opinions, scores, and feedback system
  • Features a reward program to boost customer loyalty
  • Helps a number of languages and currencies, so you’ll be able to goal totally different markets
  • Loads of integrations and extensions

Limitations

Although the plan is free, you’ll must spend on issues like internet hosting. OpenCart has partnered with ScalaHosting to supply internet hosting providers. Pricing begins at $14.95 per 30 days.

Different points are that the platform has a studying curve, and buyer help is on a pay-to-play foundation. 

Pricing

Constructing a retailer on OpenCart is totally free. Nevertheless, you should spend cash on internet hosting. You’ll be able to go for the advisable ScalaHosting choice, which begins at $14.95/mo, or use one other supplier.

The opposite choice is to obtain the software program and host it regionally.

For devoted OpenCart help, solely password resets can be found free of charge. That is provided to retailer admins.

The paid help providers are:

  • Updating the OpenCart model begins at $300
  • A one-time bug repair begins at $100
  • A one-time retailer backup goes for $50 per backup

G2 score: 4.3 out of 5

4. Massive Cartel

Big Cartel ecommerce platform interface showing artist-friendly store builder with customizable themes, product import from Etsy and Shopify, and mobile app management features

Massive Cartel could also be an appropriate choice for artists who need to construct a small on-line retailer with out breaking the financial institution. The model even positions itself as a substitute for Etsy. 

This platform offers you the instruments you might want to construct a purposeful retailer, beginning with a free plan. Paid plans are additionally fairly inexpensive, with the Platinum plan costing $15/mo.

The Massive Cartel eCommerce platform means that you can arrange an internet retailer in a number of easy steps. First, they supply a number of themes to select from. Subsequent, they allow you to import your product listings instantly from Etsy, BigCommerce, and Shopify. There’s additionally an choice to search out and add merchandise by print-on-demand apps, a dropshipping enterprise mannequin. 

Big Cartel product import feature showing seamless integration with Etsy, Shopify, and BigCommerce for easy product migration and print-on-demand dropshipping setup

After including your merchandise, you simply want to supply cost and delivery particulars, and your on-line retailer needs to be able to go stay.

The platform enables you to settle for totally different cost choices, together with Money App, Amazon Pay, PayPal, Venmo, and bank cards. It additionally means that you can showcase product reviews and improve gross sales by reductions and free delivery incentives.

Options

  • They provide an eCommerce administration app that makes it simple to run your retailer on-line or in-person.
  • Helps easy automations like deserted cart restoration
  • Gives a easy stock administration function
  • Actual-time gross sales dashboard exhibiting your retailer’s efficiency

Limitations

One main disadvantage with Massive Cartel is the variety of merchandise you’ll be able to promote. The free plan enables you to promote as much as 5 merchandise solely. When you improve to the Platinum plan, you’ll even be restricted to 50 merchandise. Even their highest tier plan has a cap of 500 merchandise. This is perhaps an issue for any beginning entrepreneur with hopes of scaling their enterprise.

Alongside the product itemizing cap is a limitation on product pictures limitation. The free plan permits only one product picture. This is usually a massive drawback as a result of pictures are a giant a part of a profitable eCommerce enterprise. Clients need to see the gadgets they purchase from a number of angles. 

The Platinum plan limits you to five pictures per product, whereas the Diamond plan accommodates as much as 25 product pictures.

Stock monitoring, cargo monitoring, and the flexibility to run paid campaigns on advert platforms can be found within the paid plans solely. 

The print-on-demand choice can be obtainable on paid plans solely

Pricing

Massive Cartel gives solely two paid plans, along with the free bundle. The plans are Platinum ($15/mo) and Diamond ($30/mo). 

Paid plans provide extra options, similar to a Google Purchasing connection, superior low cost logic, deserted cart restoration, and the flexibility to promote in-person and settle for funds by the cell app. 

The massive query is whether or not paying $30/mo is price it for the extra options you get, given the restrictions on product listings we highlighted earlier. If you take that into consideration, you could discover that different eCommerce platforms on this record, like Shopify and BigCommerce, might need extra to supply on the identical worth level. 

Subsequently, Massive Cartel may solely be a great match for very small companies that don’t plan to scale their on-line enterprise over time. 

G2 score: 4.2 out of 5. Nevertheless, we observed that Massive Cartel has not acquired any opinions since 2022. 

5. PrestaShop

PrestaShop open-source ecommerce platform dashboard displaying GDPR-compliant features, extensive theme customization options, and European market focus with multilingual support

PrestaShop is an open-source ecommerce platform like OpenCart. Which means you should utilize the platform to construct a very free on-line retailer. You’ll solely must pay for internet hosting.

It’s additionally price stating that PrestaShop primarily focuses on the European market, although it additionally powers many shops in Latin America. Their concentrate on the European market implies that the platform is designed that will help you construct a GDPR-compliant on-line retailer from scratch. 

Sadly, a crucial regulatory function like constructing a GDPR-compliant cookie banner is simply obtainable on the Hosted plan of PrestaShop, which prices €24/mo (round $28/mo) excluding VAT.

One of many benefits of utilizing open-source eCommerce instruments like PrestaShop is that you just get limitless customization choices. This platform enables you to customise themes, design, modules, and different components to make your retailer stand out. It additionally offers you loads of freedom to decide on the add-ons you want for issues like delivery and cost processing.

Options

  • PrestaShop Market gives a variety of add-ons for advertising and marketing, gross sales, retailer administration, and delivery and logistics.
  • PrestaShop skilled providers are additionally obtainable for entrepreneurs who need to pay for professional help.

Limitations

You’ll want some technical abilities to construct a great retailer utilizing PrestaShop. There’s additionally a studying curve which will gradual you down.

Pricing

Constructing a retailer on PrestaShop is free, however you should pay for internet hosting. 

The platform additionally gives paid buyer help. Costs differ relying on the service you want.

  • Upkeep pack – €150
  • Migration and updates – €300
  • Search engine marketing pack – €550
  • Efficiency pack – €90
  • Safety pack – €1,490

G2 score: 4.3 out of 5

Supercharge your ecommerce with GetResponse

Whereas selecting the best platform is essential, success comes from efficient advertising and marketing. GetResponse gives AI-powered product suggestions, automated e mail campaigns, and superior segmentation to spice up your gross sales by as much as 100%.

6. Shopify

Shopify is arguably the most well-liked eCommerce platform. And whereas it isn’t the most affordable of the bunch, it does help scalability, which is one thing price contemplating for those who’re searching for a comparatively budget-friendly resolution that may scale together with your wants.

Shopify gives no free plan, and the most affordable paid bundle prices $19/mo for those who pay yearly. The platform additionally attracts transaction charges throughout all of the paid plans. You’ll pay a 2% transaction charge on the entry-level Primary plan.

By way of options, Shopify will get you just about all of the instruments you might want to construct, launch, and promote your on-line retailer. They’ve an intuitive drag-and-drop retailer builder. There’s additionally an honest collection of customizable templates to work with.

To advertise your Shopify retailer, the platform gives an in-built e mail advertising and marketing instrument. You need to use this to run eCommerce email marketing campaigns to interact clients, promote your merchandise, and run promotions like Black Friday, Cyber Monday, and Thanksgiving.

Shopify ecommerce platform showing drag-and-drop store builder, built-in email marketing automation, customer segmentation tools, and extensive app ecosystem for scalable online stores

Additionally they present a advertising and marketing automation platform to assist with campaigns like cart abandonment recoveries.

Options

  • Helps buyer segmentation for focused advertising and marketing campaigns
  • Shopify Types helps you seize e mail addresses to construct your e mail record
  • Helps you to import orders from on-line marketplaces
  • Helps all kinds of third-party functions by the Shopify app retailer
  • Customizable checkout offers your clients varied cost choices, together with in-shop pickup, categorical checkout, and Store Pay.
  • Additionally gives an in-person level of sale system at an additional value
  • Instruments to handle stock
  • Provides a tax platform for calculating the correct taxes on every order

Limitations

Shopify’s primary disadvantage is its pricing, which might get steep shortly, particularly for those who begin utilizing third-party processors. These entice extra charges (on prime of the transactional charges) that may add up shortly. After all, you’ll be able to keep away from them utilizing Shopify’s cost system. 

Additionally, the tax calculation platform is a paid service. 

Pricing

The most affordable plan on Shopify goes for $19/mo, with 2% in transaction charges. Transaction charges are cheaper within the Develop ($54/mo) and Superior ($299/mo) plans, at 1% and 0.6%, respectively. 

G2 score: 4.4 out of 5

7. BigCommerce

BigCommerce ecommerce platform interface displaying multi-storefront dashboard, headless commerce capabilities, server-to-server API customization, and SEO-optimized themes for enterprise scaling

BiCommerce gives a robust eCommerce web site builder that may assist companies of all sizes, from small to massive enterprises. 

This can be a respectable various to Shopify if you’d like an eCommerce platform that may help SMB wants whereas nonetheless leaving sufficient room for future development. The platform may even provide help to run a B2B on-line retailer. 

Constructing an eCommerce retailer with the platform is simple. You get a drag-and-drop on-line retailer builder and a few templates to get you off the bottom. The themes are absolutely customizable, plus you should utilize HTML, CSS, or JavaScript to edit and make your retailer stand out.

BigCommerce additionally gives an API and SDK (Software program Improvement Package) that you should utilize to customise your checkout course of. The server-to-server API offers you safe, dynamic management over your retailer’s checkout stream and enterprise logic. 

Options

  • Helps headless commerce by integrating with WordPress to run an eCommerce retailer on an present WordPress website
  • Provides inbuilt Search engine marketing help by editable robotic.txt information and Search engine marketing-friendly URLs
  • Helps dozens of digital wallets like PayPal, Apple Pay, and Amazon Pay.
  • Helps you construct a multi-storefront the place you’ll be able to create and run a number of shops from one dashboard, e.g., you’ll be able to construct totally different storefronts for various areas.

Limitations

A serious disadvantage of BigCommerce is its excessive value. Paid plans begin at $29/month. If it’s any comfort, BigCommerce is not going to cost you any extra transactional charges. 

There’s additionally a cap on how a lot income you’ll be able to generate. For instance, the entry-level plan accommodates revenues of as much as $50,000. These caps are current even within the $299 Professional plan. And when you hit that restrict, your plan will likely be upgraded mechanically, otherwise you’ll get hit with an overage charge. 

Pricing

BigCommerce pricing begins at $29/mo. This plan offers you adequate instruments to launch and develop your retailer to a income of $50,000 yearly earlier than you’ll be required to improve to the subsequent plan. You’ll additionally get a free trial to strive the product for 15 days earlier than paying for the software program (no bank card required).

Some notable options not current on this plan are deserted cart emails, buyer teams for focused advertising and marketing campaigns, and product filters that may assist clients filter and discover particular merchandise shortly.   

G2 score: 4.2 out of 5

8. Wix

Wix ecommerce platform showcasing AI-powered tools including product image editor, SEO description generator, drag-and-drop store builder, and support for 50,000 products with multiple business models

Wix is finest recognized for its website-building tools. Nevertheless, the platform additionally gives an eCommerce resolution you should utilize to construct and run an internet retailer.

Although costs begin at $29/mo (for plans with eCommerce performance), Wix gives extra advertising and marketing instruments and options, similar to a web site builder, lead seize varieties, on-line course builder, occasions instrument, and scheduling capabilities. 

Which means Wix is perhaps an choice price contemplating if you’d like a platform that may construct your on-line retailer, whereas additionally supporting different options like selling online courses, scheduling consumer appointments, and promoting occasion tickets.

The eCommerce resolution offers you varied instruments to design your storefront. They’ve built-in AI options that may assist with constructing and working your retailer. For instance, the AI picture editor improves the looks of your product pictures by eradicating distracting backgrounds and objects. There’s additionally an AI product descriptions instrument that may generate Search engine marketing-friendly product descriptions. 

The no-code web site builder can be fairly simple, that includes drag-and-drop performance. Mix this with the large collection of absolutely customizable web site templates, and it is best to have the ability to construct an enticing on-line storefront even for those who don’t have any technical abilities.

Wix gives different tools to boost online sales. AI product suggestions is a kind of instruments. This function will advocate related merchandise throughout checkout to spice up your common order worth. 

Options

  • Helps as much as 50,000 gadgets
  • Gives conversational AI to assist arrange your retailer quicker
  • Provides varied advertising and marketing instruments, together with automated e mail advertising and marketing campaigns, paid promoting, and coupons and loyalty applications.
  • Helps varied enterprise fashions, together with drop delivery, print-on-demand, digital merchandise, and selling subscriptions.
  • Provides you management over URL tags, meta tags, and different Search engine marketing features to boost your search visibility.

Limitations

At $29/mo, Wix will not be the most affordable eCommerce platform you will discover. Nonetheless, it may be a great choice for anybody fascinated with extra than simply an internet retailer builder. 

Pricing

Wix gives 4 plans, however essentially the most inexpensive one doesn’t embrace eCommerce performance. The Core plan begins at $29/mo. It enables you to promote as much as 50,000 merchandise. The plan additionally consists of eCommerce options like abandoned cart recovery, product opinions, and social promoting on TikTok and Google Purchasing.

If you’d like extra options like automated gross sales tax calculations, referral applications, and help for a number of currencies, you should improve to both the Enterprise ($39/mo) or Enterprise Elite ($159/mo) plans.

G2 score: 4.2 out of 5

9. GetResponse

GetResponse ecommerce marketing platform displaying AI-powered product recommendations, behavioral tracking, automated email and SMS campaigns, landing pages, and content monetization tools

GetResponse gives a variety of eCommerce advertising and marketing instruments to help the expansion of your on-line retailer. The platform gives instruments, similar to advertising and marketing automation, e mail advertising and marketing software program, a web site builder, paid advertisements, net push notifications, and SMS advertising and marketing.

The advertising and marketing automation function helps you automate crucial eCommerce campaigns like transactional emails in addition to promotional emails like Black Friday, Cyber Monday, Thanksgiving, and Blissful Birthday campaigns.

The platform additionally tracks buyer habits in your retailer. It may possibly have a look at visited URLs or the product pages a buyer visits. It may possibly additionally observe the emails they open and hyperlinks they click on. This information is used to automate AI-powered product recommendations for optimum conversions. 

These product suggestions can improve on-line gross sales by as much as 100% and common order worth by as a lot as 33%. In actual fact, the style model Pako Lorente used these instruments and noticed a 14.29% conversion charge after product advice views. The month-to-month worth of suggestions added to cart was a whopping $49,000!

Be taught extra about this case study here.

GetResponse product recommendations success story showing Pako Lorente fashion brand achieving 14.29% conversion rate and $49,000 monthly value from AI-powered recommendation engine

Sadly, GetResponse solely gives eCommerce advertising and marketing instruments. We don’t have an eCommerce builder. For this goal, you’ll want to attach your on-line retailer by our one-click integration. We help Shopify, BigCommerce, Magento, PrestaShop, WooCommerce, and Shoper integrations. 

Options

  • Highly effective product suggestions software program for customized upselling campaigns
  • Supports transactional emails like order, delivery, and supply confirmations
  • Strong automation resolution to energy e mail and SMS advertising and marketing campaigns in addition to net push notifications.
  • Comes with a pop-up creator and touchdown web page builder
  • Cell app to run your advertising and marketing campaigns on the go
  • Helps paid advertisements
  • Provides a content material monetization platform for promoting on-line programs

Limitations

GetResponse solely gives eCommerce advertising and marketing options, not an eCommerce retailer builder. Which means you should construct your retailer on one other platform and join it to GetResponse. This additionally implies that you’ll want two separate subscriptions. 

Pricing

GetResponse has a free without end plan that accommodates primary e mail advertising and marketing campaigns. Paid plans begin at $15.58/mo. This plan helps integrations with Shopify, WooCommerce, Magento, Shoper, and PrestaShop.

That stated, you’ll want at the least the Marketer plan ($48.38/mo) to unlock highly effective eCommerce advertising and marketing instruments like order affirmation emails, deserted cart restoration, promo codes, income monitoring, ecommerce stories, and net push notifications. 

GetResponse can even develop together with your wants by GetResponse Max. Max is designed to fit enterprise eCommerce wants by multi-channel advertising and marketing automation, enterprise-class e mail advertising and marketing, superior personalization, devoted onboarding, and a devoted buyer expertise supervisor. 

G2 score: 4.3 out of 5

10. WooCommerce

WooCommerce is an open-source eCommerce platform constructed for WordPress. The platform enables you to add eCommerce performance inside your WordPress website free of charge.

WooCommerce offers you full management to customise your on-line retailer as a lot as you need. The issue is that you just have to be snug writing strains of code to essentially take full benefit of the platform’s capabilities.

You may also use themes to create your retailer. However a few of them are premium themes that require annual subscriptions. 

WooCommerce additionally helps a variety of integrations to make up for the options that don’t include the platform. It integrates with GetResponse to help superior advertising and marketing campaigns, for instance. 

You may also settle for debit and bank card funds by WooPayment. WooPayment is absolutely built-in with WooCommerce, and the benefit is that you just don’t pay any setup or month-to-month charges.

After all, you can too settle for funds by well-liked cost processors like PayPal, Sq., and Stripe. 

Options

  • Loads of extensions by the WooCommerce market
  • Helps running a blog by the built-in WordPress weblog
  • No code retailer builder by WooCommerce Block Themes

Limitations

WooCommerce has a studying curve, and also you’ll want at the least some primary coding abilities to arrange your retailer. Additionally, although the platform itself is free, there’s a risk you’ll find yourself spending fairly a bit on issues like themes and integrations with third-party apps. 

Pricing

WooCommerce is free to make use of, however you’ll need to pay for a webhosting service. You should additionally join and pay for third-party apps if you wish to develop your retailer by e mail advertising and marketing, SMS advertising and marketing, automated campaigns, and even apps for coupons and different promotions.

WooCommerce may also help you promote your merchandise by subscriptions utilizing the WooCommerce Subscription add-on. However this add-on prices $23.25 per 30 days ($279 yearly). 

G2 score: 4.4 out of 5

Combine your favourite ecommerce platform with GetResponse

Irrespective of which ecommerce platform you select, integrating it with GetResponse makes it much more cost-effective. With GetResponse, you’ll be able to launch exit-intent popups, provide promo codes, and run retargeting automation workflows to show guests into loyal clients.

11. Shift4Shop

Shift4Shop gives a wide variety of website templates to hurry up your retailer creation course of. These templates additionally come optimized for cell units and Search engine marketing to spice up your efficiency on serps. 

You’ll be able to customise your retailer utilizing the built-in web site constructing instruments. And for those who’re snug writing code, Shift4Shop enables you to fine-tune your retailer’s design and performance utilizing HTML and CSS. 

Is Shift4Shop budget-friendly for small to medium-sized companies, although?

Properly, Shift4Shop gives a free end-to-end eCommerce resolution, however for US retailers solely. Additionally, you have to be doing at the least $1,000 per 30 days to get pleasure from this plan. In any other case, you’ll must pay $29/mo.

Options

  • Gives AI-powered fraud safety options
  • Constructed-in weblog to help your Search engine marketing and content material advertising and marketing efforts
  • Helps each three-page and one-page checkout processes
  • Helps you to edit the add-to-cart perform to resolve whether or not clients go to checkout, proceed procuring, or go to the view cart web page after they click on “Add to cart.”
  • The QuickCart function enables you to use a pop-up perform to show a buyer’s procuring cart after they add gadgets to the cart.

Limitations

Shift4Shop’s free plan is obtainable for US retailers. Anybody outdoors the US attempting to construct a retailer on the platform will want a paid plan. Even then, you could discover it tough to navigate away from the banner blocking non-US retailers. 

Shift4Shop geographic restriction banner showing US-only availability for free plan, with paid options required for international merchants seeking ecommerce platform access

Pricing

Shift4Shop gives a free end-to-end ecommerce resolution for retailers within the US. Anybody signing up for Shift4Shop outdoors the US might want to pay at the least $29/mo for the fundamental options on the starter plan.

It’s additionally price noting that Shift4Shop doesn’t cost any transaction charges.

G2 score: 3.9 out of 5

Able to launch your inexpensive ecommerce retailer? Which platform most closely fits your finances and enterprise targets?

How one can decide the perfect low-cost eCommerce platform

The eCommerce platforms we’ve coated above will all provide help to run your on-line retailer. Nevertheless, they’ve totally different choices, which might have an effect on how simple it’s so that you can run and scale your on-line enterprise. 

These are the components you should take into account when making your choice.

  • Price – After all, pricing is a vital consideration, however it is best to by no means have a look at it in isolation. Among the instruments we’ve shared above have free plans, for instance. However they’ve limitations. For instance, WooCommerce requires technical know-how to essentially get the perfect out of it.

So, for those who’re not snug with HTML, you’ll have a tough time constructing an honest storefront with the platform. 

As you search for a budget-friendly eCommerce platform, make sure that the answer additionally gives the instruments you might want to really build a successful online business.

  • Ease of use – Your aim is to promote merchandise on-line, not spend countless hours organising your retailer or fixing bugs. Ensure the instrument you utilize is straightforward to make use of.

Most eCommerce platforms coated on this record have visible retailer builders and templates. However keep in mind to verify how customizable the templates are. 

What product particulars are you able to embrace within the product pages? Are you able to customise the checkout course of? You want a instrument that provides you management over these particulars as a result of they have an effect on the shopper expertise.  

  • Advertising and marketing instruments – Constructing a retailer is one factor. Making the shop a hit is one other. Past the web retailer builder, search for advertising and marketing instruments like e mail automation software program, SMS advertising and marketing, a touchdown web page builder, cross-selling and upselling instruments, referral applications, lead technology varieties, cell push notifications, and buyer loyalty applications.

Give it some thought. An affordable or free eCommerce platform gained’t be very helpful if it may’t provide help to generate gross sales. 

  • Scalability – Lastly, the hope is that your on-line retailer will develop into a giant enterprise. When that occurs, you’ll need to be on a platform that may help your rising wants. This protects you the trouble of going again to the market searching for a brand new resolution and having to take care of retailer migration.

Examine the platforms to verify they’ll deal with future development. For instance, as your order quantity will increase, you could want superior stock administration, worldwide delivery help, and sturdy analytics. 

Multi-storefront capabilities in addition to enterprise-grade safety features, and uptime are additionally essential for medium to massive on-line shops.

Issues to bear in mind

The very best cost-effective eCommerce resolution will provide help to get off the bottom with out breaking the financial institution, whereas providing you with sufficient room to develop. It helps you obtain that with out forcing you to alter platforms and spend countless quantities of money integrating third-party functions.

So, along with the associated fee, take into account scalability, ease of use, and the advertising and marketing instruments obtainable. And for those who want a advertising and marketing automation resolution to take your eCommerce retailer to the subsequent stage, try GetResponse. 

Our platform has helped dozens of shops scale by AI-powered product suggestions, automated e mail campaigns, and superior segmentation and focused advertising and marketing. 

Read their success stories right here. 

Able to launch your ecommerce success story?

Select your platform and supercharge it with GetResponse’s confirmed ecommerce advertising and marketing instruments. Be part of 1000’s of profitable on-line shops utilizing our AI-powered suggestions and automation to spice up gross sales by as much as 100%.


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