Bumble’s opponents have additionally doubled down on advertising and marketing that emphasizes romance and IRL connections. In adverts additionally launched this week, Tinder is celebrating the distinctive feeling of getting a crush. Earlier this month, Hinge continued a campaign telling real love tales that started on its app.

Bumble, the women-focused dating and social networking app, is going in a new marketing direction as it unveils a partnership with celebrity interviewer and Chicken Shop Date creator Amelia Dimoldenberg. 

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