Boost social selling with Oktopost Advocacy for Outreach

Why social promoting issues in B2B right now

An organization’s success isn’t nearly what the model says. It’s about who says it. It’s identified that B2B consumers belief folks greater than logos, which makes your workers a few of your most precious advertising and marketing property.

However right here’s the problem: whereas content material advertising and marketing groups work onerous to create thought management content material, sellers hardly ever have the time or the persistence to go away their workflow instruments to search out it. Meaning worker advocacy applications typically stall, program adoption charges dip, and the content material designed to construct belief with consumers by no means makes it into the LinkedIn feed.

Thought management actually strikes the needle

Analysis proves simply how a lot is at stake. In response to the 2025 B2B Thought Leadership Impact Report by Edelman and LinkedIn:

• 95% of hidden decision-makers say sturdy thought management makes them extra receptive to gross sales and advertising and marketing outreach.
• 91% say {that a} hallmark of high quality thought management is that it helps them uncover challenges or wants they hadn’t acknowledged.
• 71% of hidden decision-makers agree that thought management is more practical than typical advertising and marketing or gross sales supplies at demonstrating a vendor’s potential worth.

Social promoting clearly works when focusing on each hidden and goal consumers, however your sellers truly must take part in your advocacy program actively and persistently.

Eradicating friction: How Oktopost Advocacy for Outreach works

We constructed Oktopost Advocacy for Outreach to resolve this adoption problem head-on. The fact is easy: if sellers want to go away their day by day workflow to have interaction in advocacy, most gained’t. By embedding Oktopost Advocacy immediately inside Outreach, we’ve eradicated the additional steps that kill momentum.

Now, sellers can uncover, personalize, and share brand-approved content material with out switching instruments. One click on, they usually’re constructing credibility on LinkedIn and past, whereas advertising and marketing good points visibility into what’s working and better adoption of their worker advocacy program.

By bringing Oktopost’s Worker Advocacy platform proper into Outreach, we’ve eliminated the friction. Sellers don’t have to leap between platforms; they’ll uncover, personalize, and share content material in a single click on, proper the place they already work.

The gross sales enablement benefit of embedded advocacy

This integration isn’t nearly comfort. It’s about measurable enterprise impression.

Right here’s how:

• Connects advertising and marketing & gross sales: Your sellers at all times have entry to high-impact, marketing-approved content material proper of their Outreach workflow. No extra chasing or guessing what’s secure to share or the place to search out it.
• Drives measurable ROI: With engagement and click on information tied again to Oktopost, you’ll be able to lastly join social exercise to pipeline technology and show the true worth of advocacy applications, particularly when gaining buy-in from gross sales groups.
• Simplifies social promoting: Sharing turns into second nature. In a single click on, sellers can submit content material from a well-recognized instrument after which return to what they do finest, constructing relationships.

Why constant social presence builds purchaser belief

For years, B2B sellers relied on telephone calls and e mail as their go-to channels. However purchaser habits has shifted. Immediately, each seen and hidden decision-makers admit {that a} C-suite government’s thought management has immediately influenced their alternative of distributors.
And right here’s the kicker: each time your sellers submit, even when engagement appears to be like minimal, it may well nonetheless be shaping offers behind the scenes. Consumers are continuously making micro-purchasing selections. They’re weighing whether or not to belief, to study extra, or to take that subsequent step with a vendor or service based mostly on the content material of their feed.

Meaning each vendor’s submit in your advocacy program issues. The extra persistently they present up, the extra possible a decision-maker is to examine their profile, scroll by means of their content material, and resolve whether or not to belief them.

In case your sellers aren’t current on social, they’re invisible to a crucial a part of the shopping for committee. Worker advocacy modifications that, and the Oktopost and Outreach integration ensures your sellers can activate and maintain a constant, genuine voice on LinkedIn.

The underside line: Streamlined social promoting drives development

Oktopost Advocacy for Outreach is about greater than streamlining duties for sellers. It’s about eradicating boundaries that maintain advocacy applications again. When sellers don’t have to go away their workflow to take part, adoption soars. When adoption soars, your attain multiplies. And when your attain multiplies, see measurable development in engagement, alternatives, and pipeline.

Or put extra merely: much less friction, extra social promoting, stronger ROI.

Learn how to get began with Oktopost and Outreach

Oktopost Advocacy for Outreach is now reside on the Outreach Marketplace.

In case you’re an Oktopost and Outreach buyer, that is the best solution to empower your sellers to point out up the place consumers are, with the correct content material, on the proper time. And for advertising and marketing, it’s lastly a solution to show simply how highly effective worker advocacy might be.