World Disinformation Unit, BBC World Service

Sally was stalked by her ex-boyfriend.
After ending their relationship, he would flip up at work – and even her buddies’ homes. She finally needed to transfer.
When she lastly obtained again on to the relationship scene, she was cautious. She determined to join a brand new app the place ladies might do background checks and share experiences of males they had been relationship.
Customers of the US-based Tea Courting Recommendation app, which is simply obtainable in America, might flag if potential companions had been married or registered intercourse offenders.
They may run reverse picture searches to verify towards individuals utilizing faux identities. It was additionally potential to mark males as purple or inexperienced flags, and share unproven gossip.
The app was based in 2023 however climbed the charts within the US to the primary spot in July this yr. It reportedly attracted greater than one million customers.
Sally, whose identify has been modified to guard her identification, thought it was attention-grabbing to learn what was being stated about males in her space. However she discovered it “gossip-y” and that among the data on it was unreliable.
In late July, the app was hacked. Over 70,000 photographs had been leaked and posted on the web message board 4chan – together with IDs and selfies of customers which had been meant to have been for verification functions solely and “deleted instantly”.
The leak was seized on by misogynist teams on-line, and inside hours, a number of web sites had been created to humiliate the ladies who’d signed up.
Two maps had been printed on social media, exhibiting 33,000 pins unfold throughout america. Fearing the worst, Sally zoomed in, on the lookout for her residence.
She discovered it – though it wasn’t linked to her identify, her precise deal with was highlighted for anybody to see.
She was anxious her stalker ex-partner might now observe her down. “He did not know earlier than the place I lived or labored and I’ve gone to nice lengths to maintain it that approach,” she says. “I am very freaked out.”
The BBC alerted Google of the 2 maps hosted on Google Maps purporting to signify the areas of ladies who had signed up for Tea.
The corporate stated the maps violated their harassment insurance policies and deleted them. For the reason that breach, greater than 10 ladies have filed class actions towards the corporate which owns Tea.
A spokesperson for Tea app stated they had been “working to establish and notify customers whose private data was concerned and notify them underneath relevant regulation” and that affected customers can be “supplied identification theft and credit score monitoring providers”.
In addition they stated that they “bolstered assets” to boost safety for present membership, that they are “pleased with what [they’ve] constructed”, and that their “mission is extra very important than ever”.
Misogynists ‘rank’ leaked selfies
For the reason that breach, the BBC has discovered web sites, apps and even a “sport” that includes the leaked knowledge which inspires harassment in direction of ladies who had joined the app.
The “sport” places the selfies submitted by ladies head-to-head, instructing customers to click on on the one they like, with leaderboards of the “prime 50” and “backside 50”. The BBC couldn’t establish the creator of the web site.
Customers outdoors of the misogynistic teams had been additionally reposting content material deriding the looks of ladies on X and TikTok.
Copycat Tea apps for males have additionally proliferated – however there is not any suggestion the boys are doing this for his or her security. As an alternative, customers publish harsh derogatory critiques of ladies.

In display recordings seen by the BBC, customers touch upon ladies’s sexuality and publish intimate photographs of ladies with out their consent within the apps.
The BBC additionally recognized greater than 10 “Tea” teams on the messaging app Telegram the place males share sexual and apparently AI-generated photographs of ladies for others to fee or gossip. They publish the ladies’s social media handles, revealing their identities.
A spokesperson for Telegram stated that “unlawful pornography is explicitly forbidden” and “eliminated when found”.
John Yanchunis, a lawyer representing one of many ladies towards the corporate that owns the app, stated she had been topic to immense on-line abuse.
“It brought on an incredible quantity of emotional misery,” he instructed the BBC. “She grew to become the topic of ridicule.”
It’s unsurprising that the leak was exploited.
The app had drawn criticism ever because it had grown in recognition. Defamation, with the unfold of unproven allegations, and doxxing, when somebody’s figuring out data is printed with out their consent, had been actual potentialities.
Males’s teams had needed to take the app down – and once they discovered the info breach, they noticed it as an opportunity for retribution.
“This leak was picked up by misogynist communities as a terrific trigger and one which they clearly take a variety of delight in,” says Callum Hood, head of analysis on the Centre for Countering Digital Hate.
Greater than 12,000 posts on 4Chan referenced Tea Courting app from 23 July, three days earlier than the leak, to 12 August, he provides.
A rift between women and men?
On-line, the Tea app leak is being known as a part of a “gender struggle” and the ultimate straw in heterosexual relationship.
There’s rising proof that means that heterosexual younger persons are turning away from conventional relationship and long-term romantic relationships.
Unfavorable experiences in on-line relationship are including to those tensions.
A 2023 Pew analysis discovered that within the US, over half of ladies’s experiences on relationship apps have been unfavourable, with ladies being extra prone to report undesirable behaviours from males and feeling unsafe on relationship apps.

Dr Jenny Van Hooff, a sociologist at Manchester Metropolitan College, says the perceived lack of security impacts what number of younger ladies could wish to participate in on-line relationship.
In contrast to assembly companions via buddies or work, there are fewer repercussions for poor on-line relationship behaviour.
“Girls’s experiences of the other intercourse on relationship apps is a sense of concern and lack of belief,” she says. “Misogyny is simply getting extra entrenched in relationship.”
Earlier incarnations to the Tea app, corresponding to ‘Are We Courting the Identical Man’ social media teams with hundreds of followers, have existed for years globally.
At first, they had been hailed as a brand new solution to maintain males accountable. However, like Tea, controversy adopted, and plenty of males felt misrepresented by what was posted.
With reportedly greater than one million customers, the Tea App took this idea to a brand new scale.
However specialists have additionally questioned potential revenue motivations behind the app, alongside the trustworthiness of the data posted.
For ladies wishing to make use of the app for security, verifying the data could be difficult. In the meantime, males, who’re unable to entry the app, haven’t any approach of understanding if false data is posted about them.
Dr Van Hooff stated the leak was “proving ladies’s level to why this app was felt to be essential”.
“It is positively not disabusing these ladies of any ideas they’ve about males and male behaviour.”
She believes ladies’s security has been compromised, and males have felt their actions had been taken out of context and exploited for gossip.
For Sally, the leak has impacted her sense of safety.
“I am transferring in with family members simply to really feel protected,” she says.
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