Overlooked Signal in Digital Engagement Just Got the Spotlight

The place id meets perception:
AtData wins for email-first innovation

Whereas most go-to-market groups chase new tech, new channels, and new attribution fashions, essentially the most dependable sign in digital engagement hasn’t modified. It’s the e-mail handle.

And this yr, that sign, and the workforce reworking it, simply received acknowledged.

AtData was named E-mail Market Grasp within the 2025 Sammy Awards, introduced by the Enterprise Intelligence Group. The award highlights firms main the way in which in aligning gross sales and advertising efficiency, and AtData earned its spot for an strategy that turns electronic mail from a static contact area right into a dynamic, real-time intelligence layer.

E-mail-Centric Focus

Bridging Id, Advertising, and Fraud

The e-mail handle sits on the intersection of each digital expertise. It’s how prospects enroll. It’s how fraudsters break in. It’s how entrepreneurs attempt to reconnect after they’ve drifted.

That makes it uniquely positioned to serve a number of groups. However provided that the information behind it’s as much as the duty.

AtData unites go-to-market and safety initiatives by grounding them in the identical foundational sign, one which displays not simply reachability, however habits, historical past, and intent. So, advertising is aware of who’s nonetheless paying consideration. Fraud groups know who’s not who they declare to be. And id programs can construct smarter connections that don’t crumble with a cookie or machine reset.

This award acknowledges the businesses making that form of cross-functional alignment doable and delivering measurable outcomes due to it.

“We’re honored to be acknowledged for our email-first strategy,” mentioned Tom Burke, CEO of AtData. “It’s a validation of the worth we assist our shoppers unlock day by day throughout advertising, id, and fraud prevention, all grounded in one of the highly effective, and sometimes underutilized belongings in digital engagement.”

Why Now

The Market is Shifting Quick

Privateness expectations are rising, id indicators are vanishing, and fraud techniques are extra complicated than ever.

Groups can’t afford to depend on incomplete information or methods that cease at deliverability.

They want indicators which can be constant. Cross-functional. Interpretable. And most of all, actionable.

That’s what AtData delivers. No more noise, however extra readability, backed by 25+ years of electronic mail historical past, billions of month-to-month exercise indicators, and a deep understanding of what makes an electronic mail handle reliable, dangerous, or price reaching out to.

As Russ Fordyce, CEO of the Enterprise Intelligence Group, famous:

“Gross sales and advertising are actually working as one. Success requires not simply nice instruments or nice concepts, however alignment. The Sammy Awards have fun the businesses bringing these items collectively, and we’re excited to acknowledge AtData for its management and outcomes.”

What this Means for You

Whether or not you’re constructing audiences, scoring threat, cleansing information, or refining your concentrating on, electronic mail handle intelligence helps you’re employed from a extra correct image of actuality.

That’s what units prime performers aside: not simply how a lot information they’ve, however how nicely they perceive what it means.

See what your electronic mail information is basically telling you. Explore how email address intelligence can help.