On this episode, find out how memes match into B2B social with Ilan Fisher, certainly one of B2B Social’s Rising 30. Uncover when to publish, spot traits early, and win management buy-in.

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Episode Abstract

“In case you see a meme on LinkedIn…it’s most likely already too late.”

In case you’ve ever questioned how memes match right into a severe B2B social technique, or in the event that they even ought to, this episode is your crash course. Becoming a member of us is Ilan Fisher, Digital Content material & International Media Supervisor at Team8 and certainly one of B2B Social’s Rising 30 Stars for 2025. With a background that spans politics, tech, and startup progress, Ilan has a novel perspective on mixing tradition with content material.

From recognizing traits earlier than they hit the mainstream to deciding if a meme aligns along with your model’s objectives and threat tolerance, Ilan shares the precise ways he makes use of to maintain content material recent and related. He walks us by his 4 go-to sources for early meme discovery (spoiler: LinkedIn isn’t certainly one of them), explains the best way to “wink” at traits with out going all-in, and divulges the golden rule for understanding whenever you’ve missed the second.

We additionally get into the artwork of securing management buy-in for edgier content material, the nuances of tailoring humor throughout platforms, and why generally posting a meme three months late is definitely genius. Whether or not you’re simply dipping your toes into meme advertising and marketing or have already got a folder stuffed with saved templates, this episode could have you rethinking your content material calendar, and possibly even your approval workflows.

Scorching Subjects:

  • The 4 greatest locations to identify trending memes early
  • The way to determine if a meme is well worth the threat on your model
  • The “three-day rule” for posting memes (and when to interrupt it)
  • Ideas for getting management on board with daring, cultural content material

Meet Ilan

Ilan Fisher is the Digital Content material and International Media Supervisor at Team8.

Previous to Team8, Ilan labored at a number of progress startups consulting with executives on cultivating their digital presence and media technique. At Cyabra, Ilan notably led the announcement and distribution of the corporate’s involvement in Elon Musk’s acquisition of Twitter.

Ilan additionally established quite a few gross sales and advertising and marketing groups at digital accessibility startup AccessiBe. Because the NonProfit Partnership Workforce Lead, Ilan’s group managed strategic content material and media partnerships with over 500 completely different disability-focused nonprofits together with The Particular Olympics.

All through Ilan’s profession within the personal and public sectors, his commentary and analysis has been featured in CNN, the Washington Publish, The New York Instances, BBC, and others.

Ilan holds a Bsc in Worldwide Politics from the Metropolis College of London and Rutgers College and is about to pursue an MBA from Reichman College. 

B2B Social’s Rising 30

Ilan Fisher was topped certainly one of B2B Social’s Rising 30, the checklist celebrating standout voices shaping the way forward for B2B social media by their private manufacturers on LinkedIn. 

Ilan has a knack for making complicated subjects like enterprise, cybersecurity, and govt thought management really feel sharp, related, and enjoyable. One publish may provide you with a considerate recap of a high-profile trade occasion, the following a playful nod to firm tradition, all delivered with readability, character, and simply the precise wink to maintain you studying.

Need to see why Ilan and 29 others made the checklist? Learn more about the full B2B Social’s Rising 30 Class of 2025.

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