Chief Advertising Officer of Eagleview, Marcy Comer, takes the new seat on the Radically Clear podcast. She reveals her confirmed method to constructing a high-impact advertising and marketing funds technique. Uncover how she turns low-performing spend into development alternatives utilizing information, curiosity, and belief.

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Episode abstract

What in case your largest funds wins got here not from spending extra, however from understanding precisely what to cease?

Chief Advertising Officer, Marcy Comer, of Eagleview stops by the Radically Clear podcast to share how she transforms underperforming advertising and marketing spend into high-impact development alternatives utilizing information, curiosity, and belief as her north stars.

Advertising leaders will certainly recognize Marcy’s candid insights on find out how to drive efficiency by means of smarter funds allocation, particularly in a discipline the place each greenback should display ROI. She thinks past a high-impact advertising and marketing funds technique. With Eagleview executing over 50 occasions yearly, Marcy reveals how her crew applies real-time information and attribution fashions, together with badge scanning ways and pipeline monitoring, to judge occasion efficiency and reallocate underperforming spend towards high-growth alternatives.

However the funds technique is only the start. Marcy additionally dives into the management mindset required to remain forward of disruption. Her largest worry? Not AI changing roles, however a competitor utilizing rising tech to outpace her crew in untapped markets. That worry fuels her dedication to fostering a tradition of innovation, agility, and proactive studying throughout her crew.

Sizzling matters

  • Information-driven occasion methods: Why Marcy recommends hiring a devoted occasion professional to optimize ROI and handle operational complexity.
  • Main with curiosity: How embracing experimentation and staying plugged into business developments provides advertising and marketing leaders a strategic edge.
  • Belief as a power multiplier: Marcy emphasizes that belief contained in the group is a strategic asset; it lowers friction, accelerates execution, and empowers advertising and marketing to steer with confidence.

Because the dialog wraps, Marcy leaves listeners with a bit of recommendation that advertising and marketing leaders can’t afford to disregard: belief isn’t only a comfortable talent; it’s a strategic asset. When belief is excessive, failure doesn’t spark worry; it sparks studying. Suggestions loops tighten. Strategic bets get assist. And the “prepare,” as Marcy places it, runs smoother.

Meet Marcy

Because the Chief Advertising Officer at Eagleview, Marcy Comer is chargeable for creating and accelerating the corporate’s advertising and marketing technique and model recognition. She is targeted on reaching enterprise outcomes by constructing advertising and marketing packages and thought management to advertise our distinctive product innovation and purpose-driven initiatives. With over twenty years of expertise at organizations starting from Fortune 500 to enterprise capital-backed tech start-ups and personal fairness, Marcy is adept at reworking advanced challenges into actionable methods that drive sustainable development and efficiency enchancment.

Previous to Eagleview, Marcy held management advertising and marketing roles as worker #3 at Austin-based start-up Dosh (acquired), the place she claimed the highest spot on the App Retailer and secured $97M in VC funding. Previous to Dosh, Marcy was a senior marketer at Amazon, the place she launched Amazon Provide (now Amazon Enterprise). Her expertise contains roles at Sears Holdings, 7-Eleven, and Tracy Locke.

Along with her company roles, Marcy is a passionate advocate for working mothers in every single place. She steadily speaks at business conferences and has been featured in a number of publications for her insights on management, innovation, and advertising and marketing efficiency. Marcy’s method to enterprise is characterised by embracing change and innovation and on the lookout for new methods to develop our group within the subsequent quarter and for the long run. Her collaborative management fashion empowers her groups to excel and obtain their full potential. Marcy is a Syracuse College graduate with a Bachelor of Science in Advertising.


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