We’re entrusted by constructing societies all through the UK to handle their e-mail advertising, knowledge assortment, and buyer satisfaction surveys utilizing our vary of platforms. On this weblog, uncover why Campaignmaster is the perfect accomplice for these organisations.

Safety & MFA (Multi Issue Authentication)

Guaranteeing a safe platform is crucial for constructing societies, particularly when dealing with delicate private knowledge. Multi-Issue Authentication (MFA) gives an additional layer of safety by requiring greater than only a username and password for knowledge entry and that is offered as customary for our platforms.

Along with MFA, IP restrictions could be carried out to restrict entry to accounts inside specified IP ranges. This helps stop unauthorised entry from outdoors sources.

Moreover, person entry restrictions could be arrange by way of privileges, permitting directors to manage what particular customers can entry and think about. This ensures that delicate info stays protected and solely accessible to authorised people.

UK Based mostly and GDPR Compliant

Our knowledge centre is situated within the UK, guaranteeing that each one knowledge processing happens inside the UK and is rarely processed within the EU or EEA. Relaxation assured, we’re absolutely compliant with GDPR laws. We don’t appoint any sub-contractors both.

G Cloud Provider

We’re listed on the G Cloud as an accredited provider for lot 2 and we’re very happy to obtain the place obligatory.

Sending Regulatory/Service Emails

When sending regulatory emails or vital service messages, you may exclude the choose out hyperlink with Campaignmaster. This isn’t pressured for these kinds of important communications.

Nevertheless, for basic advertising functions, together with an unsubscribe hyperlink is obligatory.

Personalised On-line Kinds

If you could ship personalised, on-line types to your prospects then you are able to do so simply with our e-mail advertising platform. Merely add your kind hyperlinks and every buyer will obtain their distinctive, personalised kind to finish and submit.

Sending to Duplicate E-mail Addresses

With prospects holding a number of accounts along with your organisation, the flexibility to ship emails to duplicate e-mail addresses with various content material is essential. Moreover, some accounts could also be held in joint names, the place a number of account holders want their very own personalised content material.

Our platform affords the performance to add duplicate e-mail addresses, utilizing another, distinctive reference. This characteristic ensures seamless communication with all account holders, enhancing the general buyer expertise.

Information Segmentation & Personalisation

We offer limitless lists, contacts, and database fields, permitting you to increase your database with out incurring any further prices. This allows you to absolutely personalise and customise content material to fit your prospects’ wants successfully.

You’ll be able to embody half account numbers, names, deal with info, and merchandise that your prospects have bought.

Moreover, our segmentation instruments assist you to generate complete stories primarily based on the information saved in your account. This characteristic gives worthwhile insights into your buyer base and helps you make knowledgeable selections to reinforce your advertising methods.

“Campaignmaster had been capable of make the platform bespoke for us by creating separate accounts with completely different database guidelines to cater for our a number of audiences”.  

The Cambridge Constructing Society

E-mail Accessibility

Accessibility is extraordinarily vital and our platform gives varied instruments to make sure your e-mail is accessible as attainable.

Our accessibility checker scores your emails, guaranteeing you’ve made the e-mail as accessible as attainable.

You’ll be able to predefine headers in your content material, enabling readers to tab by way of your e-mail simply, shifting from one matter to a different.

We even have readymade toolbar, enabling your readers to have an improved studying expertise. Beneath are a number of the choices a visually impaired person can utilise to enhance their studying of your comms:

  • A magnifying glass to zoom in on specific sections of an e-mail
  • Improve/lower your entire e-mail’s font measurement
  • Contrasting themes
  • Displaying/hiding pictures
  • Have parts or your entire e-mail learn aloud (in a dialect, pace and quantity of your alternative)
  • A ruler to learn/observe paragraph traces simpler
  • Learn aloud characteristic
  • Translator to translate the content material intp another language

Pricing Based mostly on E-mail Sends Not Contacts

Our pricing shouldn’t be primarily based on variety of contacts in your account, so you’ll by no means be penalised for rising your database. Our charges are decided by the precise variety of recipient emails despatched, minus bounces and choose outs.

Buyer Surveys and Insights

Buyer surveys are extensively utilised by banks and constructing societies to gather worthwhile insights on their services, finally influencing future enterprise methods.

Our e-mail advertising platform encompasses a user-friendly knowledge seize kind builder that seamlessly integrates along with your database, permitting for a personalised survey expertise.

As well as, we provide an unbiased separate instrument referred to as CM Survey, particularly designed for creating multi-page questionnaires. This instrument gives a variety of query sorts and permits for full theme customisation, guaranteeing a complete and interesting survey expertise on your prospects.

“We’ve additionally been significantly impressed with the vary of modules accessible; one thing which has allowed us to streamline our communications even additional and assist us handle our buyer teams.”

The Cambridge Constructing Society

SMS Advertising and marketing

Think about incorporating SMS advertising into your technique along with e-mail advertising. Using SMS advertising has been growing, significantly for reminder communications. For example, it may be utilised to immediate prospects to finish a satisfaction survey or to contact them concerning a mortgage renewal.

This strategy will help diversify your communication channels and doubtlessly enhance engagement along with your viewers.

Totally branded

There isn’t a point out of Campaignmaster on any of the emails you ship, all the things will likely be branded to your organisation’s tips.  This contains the from title, deal with, picture and hyperlink paths, all serving to to enhance e-mail deliverability.

Buyer Service

We perceive that exterior assistance is required at instances, because of lack of useful resource, or understand how and we’re at all times on the finish of a cellphone name or e-mail with quick response instances. And also you’ll by no means be positioned on a queue – not on e-mail or phone. Name us and e-mail us instantly for a speedy response.

“Importantly, the customer support has been nothing however distinctive from the beginning. You will get a response rapidly, with element and know that no query is simply too large or small. Even when our account supervisor has been unavailable, there’s at all times somebody blissful to assist.”

Cambridge Constructing Society

“Working in monetary companies, we rely closely on instruments which can be intuitive and insightful. Marketing campaign Grasp delivers on each fronts. The e-mail advertising software program is extremely simple to make use of, the reporting is impressively granular, giving us the insights we have to make knowledgeable selections, and the help is first-rate. Their staff is at all times there for me and my staff – whether or not it’s a technical question or recommendation on enhancing our e-mail advertising technique.”

Suffolk Constructing Society

“We’ve got had the identical account supervisor for over 6 years and the account administration offered has been proactive {and professional}. We’re made conscious of greatest practises and e-mail advertising business developments frequently.“

Leeds Constructing Society

If you need to debate your e-mail advertising necessities, please e-mail us at [email protected] and one in all our pleasant reps can be very happy to assist.

Alternatively, you may join a demo here.


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