How Julie Haddon Is Putting Female Athletes at the Heart of Culture

[08:38] The Energy of Platform Companions like Additional time — By partnering with Additional time, the NWSL extends its attain to youthful, digitally native audiences. Julie shares how these platforms distribute highlights, behind-the-scenes footage, and compelling moments like Marta’s game-winning aim—fueling the “why to look at.” Sensible partnerships can unlock new followers and deeper engagement.

[15:54] Model Partnerships That Break the Mould — Julie defined how the NWSL co-creates partnerships that mirror shared values, not simply visibility. From Glow for Glory with e.l.f. Magnificence, which provides open tryouts to aspiring gamers, to Bobby’s assist for athlete mothers, these packages transcend sports activities. For manufacturers, the takeaway is that this: purpose-driven collaborations are extra highly effective than conventional sponsorships once they faucet into group and tradition.

[25:39] The 2026 World Cup Will Be a Catalyst for the NWSL — The upcoming World Cup as a tipping level for soccer within the U.S.—and a serious development accelerator for the NWSL. With international momentum and fan curiosity surging, the league is concentrated on increasing its attain, innovating its content material technique, and spotlighting prime expertise. For manufacturers, it’s a second to align early and lead inside a cultural motion that’s simply hitting its stride.