Boost employee advocacy reach with Repost Stories for Advocate Posts

Make genuine content material go additional

Your advocates are already creating gold. Now, you can also make certain the entire workforce helps it shine with our newest replace, Repost Tales for Advocate Posts.

Shortly flip an worker’s custom-made LinkedIn submit right into a shareable asset to your complete advocacy program to amplify and have interaction instantly in Oktopost, with out dropping the genuine voice that made it highly effective within the first place.

Why it issues to your advocacy program

A wholesome worker advocacy program thrives on a various vary of content material to drive engagement, empower advocate voices, and keep long-term participation. When advocates have quite a lot of content material to select from, equivalent to weblog posts, movies, business experiences, and firm information, they will choose what genuinely resonates with their private model {and professional} community. This authenticity is essential, as peer-to-peer sharing is only when it feels real. It additionally makes you’re feeling you give credit score the place credit score is due. Reposting is enjoyable!

Reposting content material for advocates to reshare, particularly when the content material is written by their friends, is one other alternative to attach with these advocates who really feel extra comfy resharing content material or concepts, quite than creating their very own. It additionally places the all-star advocate entrance and heart to showcase a robust instance of what a “good submit” appears to be like like.

Tricks to get essentially the most out of Reposting Tales for Advocate Posts

The performance of Reposting Tales for Advocate Posts ensures that your program appeals to a broader vary of advocates and their distinctive audiences, in the end amplifying your model’s message and boosting general program well being.

• Amplify belief with peer-to-peer engagement. With 81% of consumers contemplating belief important when making buying choices, EGC offers a clear view of individuals behind the model. By tapping into your workforce’s voices and experiences, not solely do you chop down on advertising spend, however you additionally foster belief and credibility together with your viewers.
• Double the shelf lifetime of nice advocate content material. A standout submit doesn’t must fade after the primary wave of likes. Flip it right into a Repost Story and provides it a second life, reaching networks far past the unique writer’s.
• Gasoline program participation. Sharing is straightforward. Advocates can repost instantly from Oktopost, schedule the repost as they like, and react to friends’ posts, with out switching to LinkedIn.

Methods to create a Repost Story for Advocate Posts

Simply flip a profitable LinkedIn submit from one in every of your advocates right into a shareable story to your complete advocacy program, like this one. (On LinkedIn, this shared submit will seem as an genuine “Repost”.)

This tactic naturally will get different advocates participating with the submit instantly from their Board. That’s an enormous win, however right here’s the actual motive this issues: the facility of peer-to-peer recognition.

Each reposted Story says, I see you. That straightforward acknowledgment builds an advocacy tradition the place workers really feel valued and impressed to maintain creating, sharing, and fascinating.

To not point out, it’s an enormous time saver when you could fill your Board with the right combination of content material.

The advantages of reposting advocate content material

For program leaders: Shortly floor your advocates’ high content material utilizing new supply filters for Advocacy, then flip it right into a Story in only a few clicks.

Reposting Tales for Advocate Posts is a simple technique to enhance your model, encourage your advocates to have interaction with the content material to assist it attain additional and rejoice your workforce’s nice work. Ensure you have the Champion function enabled (or a {custom} function that permits advocates to create their very own posts) so you’ll be able to see all of the advocate-created content material and simply repurpose them to your Board.

As well as, you might wish to make it a weekly behavior to highlight these posts, particularly as worker generated content material has turn out to be an efficient technique to inform your model story authentically and engagingly.

For advocates: They’ll simply uncover, have interaction with, and repost friends’ content material proper inside Oktopost, maintaining their LinkedIn presence energetic and genuine with minimal effort.

That is greater than only a repost button; it’s the way you construct group, acknowledge your champions, and let genuine worker voices drive your attain.

Prepared to start out? Log into Oktopost and head to New Story. Click on on Repost after which filter to Platform → Advocacy to discover all of your advocates’ posts to reshare to your Board. Your program’s most genuine content material is already there; Oktopost simply makes it unimaginable to overlook.