We’re completely thrilled to announce that we have been awarded HubSpot’s 2025 Semiannual Product Excellence Impression Award because the EMEA regional winner. Our seventh Impression Award, this achievement reinforces our place as a number one, results-driven HubSpot company and showcases the energy of strategic model and web site transformations.
The award recognises the exceptional results achieved for Datel, the UK’s main Sage companion with 40 years of heritage. Our three-year partnership delivered outstanding business impression via a complete transformation that included:
- Full model evolution whereas preserving 40 years of heritage
- Web site transformation powered by HubSpot Content material Hub
- Strategic shift from lead era to demand era
- Multi-market platform supporting new product launches
What makes Datel a winner?
The Product Excellence Impression Award recognises companions who ship distinctive worth via a single hub answer, demonstrating deep experience in how one platform can resolve advanced buyer challenges.
The outcomes achieved for Datel completely reveal the facility of HubSpot Content material Hub as an entire answer for strategic market transformation. When Datel’s management recognised they wanted to draw totally new consumers for Sage Intacct whereas preserving their established market place, Content material Hub supplied the platform to ship:
Enterprise transformation:
- 35% improve in income from 2021 to 2024
- 63% improve in revenue throughout the identical interval
- 800% advertising in-year ROI on closed-won income
Advertising efficiency:
- 27% improve in MQLs with constant quarter-on-quarter enchancment
- 38% improve in high-intent MQLs
- 84% enchancment in session-to-MQL conversion price
- 50%+ MQL-to-opportunity conversion price
Past the spectacular numbers, the transformation basically modified Datel’s trajectory.
“The whole lot else has stayed fairly regular, so the expansion has been fuelled by taking this product on, attracting the correct kind of consumers and rising available in the market.”
Emma Pownall, Advertising Director at Datel
The Content material Hub implementation delivered important enterprise impression:
- New market credibility – Established authority within the Sage Intacct house from zero presence
- Scalable content material infrastructure – Supporting multi-market operations with out further platform funding
- Purchaser-centric content material technique – Full shift from lead seize to demand era dramatically improved conversion high quality
- Model heritage preservation – Maintained 40 years of belief whereas interesting to new decision-makers
Our choose commented:
“You helped Datel fully change how they do enterprise. The outcomes communicate for themselves – that is wonderful companion work.”
Strategic transformation for immediately’s consumers
This award displays what we constantly see when working with forward-thinking B2B companies, essentially the most profitable transformations occur while you align your content material technique with how fashionable consumers truly analysis and purchase.
Datel’s success got here from their daring recognition that new Intacct prospects behaved fully in another way from conventional ERP consumers. As a substitute of six-month relationship-building cycles, these consumers researched digitally and made choices in below 90 days. Working with Datel’s crew, Content material Hub enabled us to ungate all content material, take away friction factors, and create an internet site that enabled slightly than captured.
As we acquire our seventh Impression Award, we’re reminded why we’re captivated with this strategy. If you mix strategic considering with the correct platform, execution that places consumers first, and shoppers who embrace daring transformation, the outcomes communicate for themselves.
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