Amazon Prime Video begins NBA coverage with October 24 doubleheader

Amazon Prime Video will begin its NBA broadcasting partnership on October 24, 2025, with an opening-week doubleheader that includes two playoff rematches. Based on Amazon’s announcement on August 13, 2025, the Boston Celtics will go to the New York Knicks at 7:30 p.m. ET, adopted by the Minnesota Timberwolves internet hosting the Los Angeles Lakers at 10 p.m. ET. Pregame protection begins at 7 p.m. ET.

The inaugural NBA on Prime season consists of 67 common season video games, the Emirates NBA Cup, the SoFi NBA Play-In Event, and NBA playoffs. This marks Amazon’s entry into basketball broadcasting by its landmark 11-year media rights agreement introduced on July 25, 2024, valued at an estimated $1.8 billion yearly.

Prime Video will stream 5 consecutive Friday-night doubleheaders starting October 31, that includes Emirates NBA Cup 2025 Group Play video games. The sequence concludes on November 28 with a Black Friday doubleheader between the Milwaukee Bucks versus New York Knicks at 7:30 p.m. and Dallas Mavericks versus Los Angeles Lakers at 10 p.m.

The Emirates NBA Cup 2025 match construction consists of quarterfinals on December 9-10, semifinals on December 13, and the championship on December 16. All match video games from the knockout rounds will stream solely on Prime Video.

Amazon has assembled a broadcast crew that includes award-winning announcers and former NBA gamers. Play-by-play announcers embrace Ian Eagle, Kevin Harlan, Michael Grady, and Eric Collins. Sport analysts comprise Stan Van Gundy, Brent Barry, and Dell Curry. Sideline reporters function Cassidy Hubbarth, Kristina Pink, and Allie Clifton.

The studio and evaluation crew consists of Taylor Rooks as host, with studio analysts Dirk Nowitzki, Blake Griffin, and Udonis Haslem. In-game and studio analyst positions function Dwyane Wade, Steve Nash, and Candace Parker.

Basketball followers can entry NBA video games by the Prime Video app on lots of of appropriate gadgets together with smartphones, tablets, set-top containers, recreation consoles, and choose good TVs. Content material will be downloaded for offline viewing on iOS, Android, and Fireplace gadgets.

Prime Video subscribers require an Amazon Prime membership, which prices $14.99 month-to-month or $139 yearly. Amazon presents discounted memberships at 50% value for younger adults and qualifying authorities help recipients. NBA League Go will even turn out to be out there by Prime Video Channels as a subscription add-on service.

The entire schedule of introduced NBA on Prime video games spans from October by December. The opening week doubleheader on October 24 options Boston Celtics at New York Knicks at 7:30 p.m. ET and Minnesota Timberwolves at Los Angeles Lakers at 10 p.m. ET.

Emirates NBA Cup Group Play video games start October 31 with Boston Celtics versus Philadelphia 76ers at 7 p.m. ET and Los Angeles Lakers versus Memphis Grizzlies at 9:30 p.m. ET. November 7 showcases Houston Rockets versus San Antonio Spurs at 7:30 p.m. ET and Golden State Warriors versus Denver Nuggets at 10 p.m. ET.

November 14 presents Houston Rockets versus New York Knicks at 7 p.m. ET and Golden State Warriors versus San Antonio Spurs at 9:30 p.m. ET. November 21 options Indiana Pacers versus Cleveland Cavaliers at 7 p.m. ET and Denver Nuggets versus Houston Rockets at 9:30 p.m. ET.

The Black Friday doubleheader on November 28 consists of Milwaukee Bucks versus New York Knicks at 7:30 p.m. ET and Dallas Mavericks versus Los Angeles Lakers at 10 p.m. ET.

Event protection continues with Emirates NBA Cup 2025 quarterfinals on December 9 and December 10, with matchups to be decided. December 13 options the semifinals, whereas December 16 presents the championship recreation.

The NBA partnership represents a major factor of Amazon’s expanding sports portfolio, which incorporates NFL Thursday Night time Soccer, WNBA video games, NWSL soccer, and New York Yankees baseball. Prime Video additionally presents 1000’s of films, sequence, and documentaries alongside programming from companions together with Apple TV+, HBO Max, Crunchyroll, and MGM+ by add-on subscriptions.

Amazon’s streaming promoting expertise permits refined viewers concentrating on and real-time marketing campaign optimization. The corporate’s Connected TV advertising partnerships with Roku and Disney present entry to over 80 million households, creating substantial stock for advertisers in search of premium sports activities content material.

The NBA broadcasting deal extends past home protection to incorporate worldwide distribution throughout Mexico, Brazil, and different territories. Prime Video will function the strategic associate for NBA League Go internationally, increasing the worldwide attain of Amazon’s sports activities content material technique.

Amazon’s sports activities programming technique focuses on creating complete leisure experiences that combine commerce capabilities. The “Store the Present” function permits viewers to find merchandise from favourite sequence, films, and dwell sports activities programming, connecting content material consumption immediately to buying alternatives.

Prime Video’s advertising technology consists of programmatic assured offers, contextual concentrating on choices, and run-of-service stock entry. These capabilities allow advertisers to align campaigns with particular content material classes or viewers segments whereas sustaining assured supply requirements.

The NBA partnership gives Amazon with premium dwell content material that historically instructions larger promoting charges. Industry data indicates that dwell sports activities programming generates simultaneous giant audiences more and more uncommon in fragmented streaming environments.

Amazon’s synthetic intelligence capabilities improve the viewing expertise by personalised suggestions, enhanced statistics integration, and multiview choices. The corporate leverages billions of buyer alerts throughout its retail and media properties to optimize promoting concentrating on and marketing campaign efficiency.

The basketball programming enhances Amazon’s broader content material funding technique, which incorporates high-profile leisure initiatives and authentic productions. This method positions Prime Video as a complete leisure vacation spot whereas offering various promoting alternatives throughout sports activities, scripted content material, and dwell occasions.

Prime Video’s NASCAR coverage previously demonstrated the platform’s capability to draw youthful demographics, with roughly 2 million viewers per race representing the youngest viewers amongst NASCAR broadcasters in over a decade. Comparable demographic concentrating on potential exists for NBA programming.

The streaming service’s integration with Amazon’s broader ecosystem permits distinctive promoting measurement capabilities. Amazon Marketing Cloud gives complete analytics throughout streaming, buying, and shopping alerts, permitting advertisers to evaluate full-funnel marketing campaign efficiency and cross-media attribution.

Amazon’s NBA funding displays the corporate’s technique to seize tv promoting expenditures as viewing habits migrate from conventional linear tv to streaming platforms. The company’s advertising revenue reached $15.7 billion within the second quarter of 2025, representing 22% year-over-year progress pushed by Linked TV partnerships and premium content material investments.

Timeline

• July 25, 2024: Amazon and NBA announce 11-year media rights agreement starting with 2025-26 season
• August 13, 2025: Amazon proclaims NBA on Prime Video launch particulars and broadcast crew
• October 24, 2025: NBA on Prime suggestions off with Celtics-Knicks and Lakers-Timberwolves doubleheader
• October 31, 2025: Emirates NBA Cup 2025 Group Play begins with first Friday-night doubleheader
• November 28, 2025: Black Friday doubleheader concludes Group Play video games
• December 9-10, 2025: Emirates NBA Cup 2025 quarterfinals
• December 13, 2025: Emirates NBA Cup 2025 semifinals
• December 16, 2025: Emirates NBA Cup 2025 championship
• 2026: WNBA programming begins below separate 11-year settlement

Abstract

Who: Amazon Prime Video launches NBA broadcasting with 11-year partnership that includes video games, Emirates NBA Cup, Play-In Event, and playoffs. Broadcasting crew consists of Ian Eagle, Kevin Harlan, Stan Van Gundy, Dwyane Wade, Steve Nash, and Candace Parker.

What: Prime Video begins NBA protection October 24 with 67 common season video games yearly, unique match protection, and complete playoff programming. Service consists of opening-week doubleheader, 5 Friday-night doubleheaders, and Black Friday video games.

When: NBA on Prime inaugural season commences October 24, 2025, with Boston Celtics at New York Knicks (7:30 p.m. ET) and Minnesota Timberwolves at Los Angeles Lakers (10 p.m. ET). Emirates NBA Cup runs October 31 by December 16.

The place: Video games stream globally on Prime Video throughout appropriate gadgets together with smartphones, tablets, good TVs, and gaming consoles. Worldwide distribution consists of Mexico, Brazil, and extra territories by expanded packages.

Why: Amazon’s NBA funding captures tv promoting income as viewing migrates to streaming platforms, leveraging premium dwell content material that generates giant simultaneous audiences for classy promoting concentrating on and commerce integration alternatives.