Partnership combines industry-leading go-to-market intelligence options for simpler, environment friendly, and personalised purchaser journey

NEW YORK, NY — August 14, 2025 — Madison Logic, the main world digital Account-Based mostly Advertising (ABM) activation platform, and ZoomInfo (NASDAQ: GTM), the Go-To-Market Intelligence platform, as we speak introduced a strategic partnership to ship enhanced capabilities throughout B2B viewers planning, prospecting, and advertising attribution. The unique collaboration brings collectively two of essentially the most highly effective B2B options to offer advertising and gross sales groups a unified, data-driven approach to attain the best patrons, ship extremely personalised engagement, and speed up income throughout the total purchaser’s journey.

Madison Logic’s multi-channel activation platform empowers entrepreneurs to have interaction high-value accounts throughout their most trusted media environments, delivering tailor-made messages to each member of the shopping for group to gas demand. ZoomInfo enhances this with exact contact knowledge and AI-driven outreach intelligence that empowers gross sales groups to take fast motion. Collectively, the built-in options bridge the hole between advertising and gross sales, serving to go-to-market groups work sooner, goal smarter, and drive extra measurable pipelines—with the best message, on the proper time, on the best channel.

“This collaboration marks a major step ahead in enabling smarter, extra linked B2B advertising,” mentioned Keith Turco, CEO of Madison Logic. “As B2B shopping for teams develop bigger and extra advanced, closing the consensus hole has turn into one of many greatest challenges for entrepreneurs. Along with ZoomInfo, we’re delivering the intelligence wanted for advertising and gross sales groups to determine the total shopping for committee, have interaction every member with relevance, and measure what’s driving true affect.”

By this unique partnership, joint clients will profit from:

  • Superior viewers planning powered by enriched knowledge units and shared insights throughout each platforms.
  • Actual-time prospecting workflows that leverage engagement knowledge to tell when and how one can join with shopping for committee members.
  • Unifying media methods by combining paid and owned channel efforts to achieve patrons sooner and drive higher outcomes.

“Too many B2B groups are nonetheless caught making an attempt to attach the dots between advertising exercise and gross sales outcomes,” mentioned Elliot Smith, Vice President of Partnerships at ZoomInfo. “By unifying intent, knowledge, and activation into one linked workflow, we’re serving to corporations remove the handoff friction, have interaction the total shopping for group with precision, and transfer from sign to income sooner than ever earlier than.”

The partnership will roll out in phases, with each corporations dedicated to increasing capabilities and deepening integration over time—with a shared mission of serving to groups shorten time to income, navigate advanced shopping for teams, and drive measurable enterprise affect. For extra info, go to the Madison Logic blog and ZoomInfo blog.

About ZoomInfo
ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers companies to develop sooner with AI-ready insights, trusted knowledge, and superior automation. Its options present greater than 35,000 corporations worldwide with a whole view of their clients, making each vendor their finest vendor. ZoomInfo is a acknowledged chief in knowledge privateness, with industry-leading GDPR and CCPA compliance and quite a few knowledge safety and privacy certifications. For extra details about how ZoomInfo will help companies with go-to-market intelligence that accelerates income development, please go to www.zoominfo.com.

About Madison Logic
The ML Platform, a worldwide multi-channel ABM activation and measurement platform, permits B2B entrepreneurs to leverage a proprietary mixed knowledge set to determine the accounts most definitely to buy, speed up the shopper journey, and shorten gross sales cycles to positively affect ROI. Madison Logic empowers B2B entrepreneurs to transform their finest accounts sooner by discovering and interesting with essentially the most influential people all through the customer’s journey. Go to madisonlogic.com for extra info.


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