How to Own Your Small Business Marketing with Sara Nay

Overview

On this second episode of a particular collection on her new ebook “Unchained,” Sara Nay returns to the Duct Tape Advertising Podcast to affix John Jantsch in breaking down the shift from conventional company dependency to a sensible, strategy-first, AI-enabled in-house advertising mannequin. Sara explains why the company mannequin is breaking down for each purchasers and businesses, the hidden prices of outsourcing with out possession, and why small companies have to reclaim management of their advertising belongings. Study what it means to grow to be an orchestrator (not only a doer), why asset possession issues, and the way AI is empowering groups for smarter, leaner progress.

Concerning the Visitor

Sara Nay is CEO of Duct Tape Advertising and writer of “Unchained: Breaking Free from Damaged Advertising Fashions.” With 15+ years within the subject, Sara’s mission is to assist small companies and company leaders break away from outdated advertising dependencies and construct belongings, groups, and methods that drive sustainable, long-term progress.

Actionable Insights

• The normal company mannequin is burning out: businesses are handled as “distributors/doers” and purchasers lose management over their very own advertising.
• Outsourcing execution with out understanding the technique or proudly owning the accounts results in misplaced management, dependency, and dear vendor lock-in.
• Companies ought to at all times personal their digital accounts, advert belongings, and AI methods, guaranteeing advertising investments construct long-term worth.
• Simplify advertising by narrowing focus to the channels that matter most—pushed by a transparent technique and understanding of your goal market.
• The position of the fractional CMO is evolving: immediately’s leaders should ship technique, execution, and construct AI-enabled methods which might be true enterprise belongings.
• AI is shifting entrepreneurs from “doers” to orchestrators—liberating up time for technique, creativity, and higher-value considering.
• Enterprise leaders ought to future-proof their groups by serving to them determine and elevate abilities that may’t get replaced by AI.
• Technique is not only for giant corporations; it’s the important thing to simplification, focus, and maximizing ROI for small companies.

Nice Moments (with Timestamps)

• 01:19 – Why the Company Mannequin is Breaking Down
  Sara explains why the normal company construction is burning out each businesses and purchasers.
• 03:22 – The Actual Prices of Outsourcing With out Possession
  The hazards of not proudly owning your digital advertising belongings and accounts.
• 06:00 – Simplification Via Technique
  Why “do much less, however do it brilliantly” is the brand new mantra for small enterprise advertising.
• 09:51 – From Doer to Orchestrator: AI’s Position in Workforce Evolution
  How AI allows entrepreneurs to raise from job execution to system orchestration and artistic considering.
• 12:15 – Can Anybody Develop into Extra Strategic?
  Sara discusses how leaders can assist workforce members degree up—plus her personal journey from operator to strategist.
• 15:52 – Advertising as an Asset: What Possession Seems to be Like
  The significance of proudly owning technique, execution, and digital belongings for long-term enterprise worth.
• 18:59 – The Fractional CMO Plus Mannequin
  How the “plus” means not simply technique, however administration, execution, and constructing AI methods contained in the enterprise.

Insights

“In the event you ever wish to depart the contractor, you mainly are going to must rebuild every part from scratch in your personal account. Asset possession issues.”

“AI isn’t nearly changing duties—it’s about elevating your workforce to give attention to technique, creativity, and empathy.”

“Simplifying advertising isn’t about doing much less for the sake of much less—it’s about doing the appropriate issues brilliantly and with clear objective.”

“An important asset in your enterprise is the advertising system you personal and perceive—not simply what an out of doors vendor controls.”

“Fractional CMO Plus isn’t simply part-time management; it’s technique, execution, and constructing the advertising methods and belongings that make your enterprise extra precious.”