Google is rolling out a set of updates to spice up iOS app advertising and marketing efficiency, from recent advert codecs to AI-powered bidding and privacy-preserving measurement instruments.

Particulars:

  • New advert codecs: Expanded attain on YouTube Shorts, Search, and Show; co-branded creator adverts now in YouTube in-feed and Shorts; playable finish playing cards accessible on choose AdMob stock.
Screenshot 2025 08 14 At 19.32.48Screenshot 2025 08 14 At 19.32.48
  • AI bidding and inventive instruments: Goal ROAS bidding now on iOS; maximize conversions bidding accessible for in-app actions; AI video enhancements auto-fit content material to totally different placements.
  • Privateness-centric measurement: On-device conversion monitoring makes use of de-identified knowledge; built-in conversion measurement delivers quicker, extra correct attribution by way of app attribution companions.

Why we care. App Retailer shopper spending is up 24% year-over-year, in keeping with Appfigures, making high-value iOS customers a profitable goal for growth-minded entrepreneurs. The brand new advert codecs open up untapped stock like YouTube Shorts and interactive playable adverts, whereas AI-powered bidding might squeeze extra ROAS to your spend.

Plus, the privacy-centric measurement instruments provide extra correct attribution with out compromising consumer knowledge, serving to entrepreneurs make smarter, quicker optimization selections in a post-IDFA (Apple’s Identifier for Advertisers) world.

The massive image. These updates might give advertisers extra attain, smarter bidding, and dependable measurement from iOS campaigns in a post-privacy-tracking period.

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Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra. In 2008, Anu’s profession began with delivering digital advertising and marketing campaigns (largely however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising and marketing departments by means of inspiring management each on company, consumer and advertising and marketing tech facet. Outdoors enhancing Search Engine Land article she is the founding father of PPC networking occasion – PPC Dwell and host of weekly podcast PPC Dwell The Podcast.
She can also be a global speaker with among the phases she has introduced on being SMX (US, UK, Munich, Berlin), Associates of Search (Amsterdam, NL), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Dwell, AdWorld Expertise (Bologna, IT) and extra.


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