[22:49] Constructing Franchise Worth — Jason discusses the complexity of constructing franchises, emphasizing the necessity to establish core model worth earlier than increasing: “You’ve acquired to first construct to obviously outline the place your model will get its worth from. There needs to be a core, a middle of gravity. After which your concentric circles round that, mainly, is the ecosystem you construct.” He makes use of Disney for instance of profitable franchise constructing with clear core worth propositions.
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