- Roku has launched a brand new paid-for streaming service
- Howdy was made obtainable on August 5, 2025, within the US
- It prices $2.99 a month and is simply accessible by way of the Roku platform for now
Roku has launched a brand new ad-free streaming service that permits you to entry 10,000 hours of flicks and TV exhibits for simply $2.99 monthly.
The brand new service was made obtainable to these within the US on August 5, 2025, and whereas Roku operates its free ad-supported streaming TV (FAST) – The Roku Channel – in different areas all over the world, it isn’t but clear whether or not the ad-free model will launch elsewhere.
The brand new streaming service is “priced at lower than a cup of espresso,” Roku’s founder and CEO Anthony Wooden stated in a press release alongside the announcement, the place he additionally clarified that though it is cheaper than Netflix, Disney+, and different rivals, it is “designed to enhance, not compete with, premium companies”.
Regardless of Wooden’s feedback, the aggressively low cost pricing of the ad-free platform does imply it technically does rival the best streaming services. With content material from Lionsgate, Warner Bros. Discovery, and FilmRise, alongside choose Roku Authentic titles, the brand new service does have a aggressive providing at a sexy value level.
After all, many can nonetheless entry The Roku Channel to look at dwell TV channels, and its library of on-demand motion pictures and exhibits by way of Roku-supported gadgets or the Roku app or web site. As one of many best free streaming services, it is likely one of the hottest FAST companies round. However Howdy presents a method to entry this similar content material and extra with out having to place up with advertisements.
The right way to watch motion pictures and exhibits on Howdy
Howdy might be accessible on the Roku platform at launch, which implies you probably have one of many best streaming devices or best TVs that help the Roku operating system (OS) then you’ll entry the brand new service.
Roku has stated that it plans to roll out the service on cell and extra platforms within the “close to future,” however has not clarified how quickly that could be, so for the second, you may solely have the ability to strive it out on choose gadgets.
I have not been capable of check out the service but myself to verify what’s obtainable to look at, however Roku has stated that Howdy’s library will embody a few of its unique content material alongside motion pictures and exhibits from Lionsgate, Warner Bros. Discovery, and FilmRise.
These embody motion pictures like Mad Max: Fury Street, which is simply obtainable to stream on Netflix within the US, and The Blind Facet, which is not obtainable to stream anyplace on the time of writing. Roku has additionally stated that exhibits like Weeds and Youngsters within the Corridor can even be streamable on Howdy – each of that are at present obtainable on The Roku Channel.
Whether or not extra titles from its FAST service will transfer over to Howdy is unclear, however it will make sense contemplating that the brand new service presents a method to watch these motion pictures and exhibits with out having to place up with advertisements.
Howdy’s library can even encompass “iconic rom-coms, medical dramas, ‘90s comedy, feel-good classics, and extra,” based on Roku, so we will count on there to be fairly a mixture of genres within the catalog.
You may solely have the ability to entry Howdy by paying to join the streaming service, as Roku has stated that there might be no introductory or free trial presents, however it is possible for you to to cancel at any time when you determine that it isn’t best for you.
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