Scope3 launches AI brand safety integration with Amazon DSP

Scope3 introduced on March 13, 2025, its integration with Amazon DSP, which in response to Alex Beaurepaire, Advertising and marketing at Scope3, became available last month. The partnership introduces two major capabilities: Model Requirements and the Agentic Media Platform, designed to boost programmatic promoting effectiveness via synthetic intelligence-driven decisioning.

The announcement, delivered at Scope3’s Panorama convention, positions the collaboration as a big development in programmatic promoting expertise. Amazon DSP turns into the primary demand-side platform to combine with Scope3’s Agentic Media Platform, in response to the corporate’s official assertion.

Technical structure and implementation particulars

Scope3’s Model Requirements function permits Amazon DSP prospects to deploy custom-trained fashions for media shopping for choices. These fashions align with particular advertiser values and aims whereas eliminating the standard method of blocking classes and key phrases, which may restrict marketing campaign attain.

In accordance with Alex Beaurepaire, Advertising and marketing at Scope3, “Scope3 is now out there within the Amazon Adverts DSP!” The platform permits advertisers to make use of Scope3’s pre-bid segments to buy “higher, extra sustainable, and higher-quality media inside the Amazon ecosystem.”

Scope3 Model Requirements permits advertisers to “take extra management over model security & suitability and what’s proper for his or her model utilizing {custom} AI fashions that robotically block content material that does not match their values and advertising and marketing objectives,” in response to Beaurepaire’s announcement.

The corporate has additionally carried out Scope3 Necessities, described as “a dynamic, always-on function that blocks high-emission, low-quality stock to chop waste and increase media efficiency.” For current Amazon Adverts customers, Beaurepaire notes that Scope3 Necessities is accessible “instantly inside the DSP, underneath the ‘Verification’ part of the concentrating on instruments.”

Model security transformation via AI fashions

The system leverages Scope3’s relationships throughout the programmatic ecosystem to make sure content material provenance all through the media provide chain. Deployable via the Agentic Media Platform, Model Requirements can make use of specialised brokers that present marketing campaign governance, knowledge privateness compliance, and media duty verification.

The Agentic Media Platform permits advertisers and businesses to assemble AI-enabled media merchandise designed for effectivity and sustainability. These brokers make the most of proprietary Scope3 datasets to take care of consistency and high quality no matter transaction location or technique inside the media ecosystem.

Knowledgeable brokers can combine {custom} algorithms, knowledge, and insurance policies to attach advertisers’ specialised information and proprietary knowledge throughout the complete media ecosystem. This integration permits manufacturers and businesses to leverage their inside experience at scale via automated decisioning processes.

Conventional model security approaches depend on key phrase and class blocking, which may considerably cut back marketing campaign attain and effectiveness. Scope3’s Model Requirements addresses this limitation by implementing {custom} AI fashions that perceive advertiser-specific model security necessities with out broad exclusions.

The fashions obtain coaching on particular person model pointers, advertising and marketing aims, and acceptable content material parameters. This method permits extra nuanced decision-making in comparison with industry-standard blocking lists that apply uniform restrictions throughout various model necessities.

Content material provenance verification happens at every step of the media provide chain via Scope3’s established relationships with programmatic ecosystem contributors. This end-to-end visibility offers advertisers with higher confidence of their media placements whereas sustaining marketing campaign scale.

Market context and {industry} implications

The partnership emerges as programmatic promoting faces elevated scrutiny over transparency and effectiveness. Recent industry analysis suggests that AI agents could significantly disrupt traditional DSP business models via automated marketing campaign administration and curation capabilities.

Amazon DSP has expanded its capabilities all through 2024 and early 2025, introducing options equivalent to goal-based bidding for brand awareness campaigns and enhanced creative review processes with asset-level moderation. The platform has additionally consolidated first-party inventory across Amazon properties and launched an activation partners program to formalize DSP partnerships.

The introduction of AI-driven decisioning capabilities aligns with broader {industry} traits towards automation and optimization in programmatic promoting. Research point out that 42-49% of promoting {dollars} fail to achieve publishers resulting from middleman charges and technical inefficiencies, highlighting the necessity for extra direct and clear options.

Platform integration and present availability

The Scope3 integration is presently out there to each managed service and self-service Amazon DSP prospects. Implementation happens via the prevailing Amazon DSP interface, requiring no further technical infrastructure from advertisers.

Scope3 Necessities, a dynamic function that blocks high-emission, low-quality stock, is presently accessible inside Amazon DSP underneath the “Verification” part of concentrating on instruments. This function operates robotically to cut back waste and enhance media efficiency.

For advertisers in search of Model Requirements entry or these not presently utilizing Amazon Adverts, Beaurepaire recommends contacting Scope3 instantly “to be taught extra.” The corporate offers assist for each new and current Amazon DSP customers in the course of the integration course of.

Government perspective on {industry} transformation

“Everyone knows AI goes to remodel promoting. However to take action, it wants to resolve actual {industry} issues higher than legacy options. We noticed the chance to rethink model security and media effectiveness from the bottom up. What we have constructed wasn’t attainable a 12 months in the past, and the flexibility to deploy it on the Amazon DSP to advertisers and businesses at scale – may have a optimistic affect throughout advert consumers, publishers, and media customers,” said Brian O’Kelley, CEO and Co-founder at Scope3.

The assertion emphasizes the technical development required to allow AI-driven promoting options at enterprise scale. O’Kelley’s background consists of co-founding AppNexus, one of many early programmatic promoting platforms, offering {industry} context for the evaluation of AI’s transformative potential.

Scope3 firm background and market place

Scope3 operates as a public profit company centered on media effectiveness, security, and sustainability. The corporate serves lots of of worldwide manufacturers and businesses via its activation and measurement merchandise, which intention to maximise digital media funding affect.

The corporate maintains a worldwide presence with groups distributed throughout North America, Europe, and Asia-Pacific areas. Scope3’s method combines media high quality enchancment with waste elimination and enhanced model security and sustainability metrics.

The partnership with Amazon DSP represents Scope3’s first main platform integration for its Agentic Media Platform, establishing a precedent for future demand-side platform collaborations. The corporate’s give attention to sustainability alongside effectiveness differentiates its providing inside the aggressive media expertise panorama.

Trade measurement and transparency initiatives

Amazon DSP’s recent MRC accreditation for additional measurement standards demonstrates the platform’s dedication to {industry} transparency necessities. The Media Score Council accreditation covers particular metrics together with Show Start-to-Render Impressions and different standardized measurements.

The partnership with Scope3 extends this transparency focus by offering content material provenance verification all through the programmatic provide chain. This end-to-end visibility addresses advertiser considerations about media high quality and placement verification.

Enhanced measurement capabilities allow extra refined marketing campaign optimization and efficiency evaluation. The mixture of Amazon DSP’s measurement infrastructure with Scope3’s AI-driven decisioning creates alternatives for extra exact media shopping for methods.

Launch timeline and present standing

The mixing launched final month in response to Alex Beaurepaire, coinciding with the March 13, 2025 announcement at Scope3’s Panorama convention. This timing offers advertisers fast entry to the brand new capabilities with out ready for future deployment phases.

The provision represents the completion of technical integration between Scope3’s Agentic Media Platform and Amazon DSP’s infrastructure. Early implementation permits real-world testing and optimization of the AI-driven options inside reside marketing campaign environments.

The launch timing aligns with Amazon DSP’s broader platform enhancements, together with display ad targeting improvements with fold position controls and expanded stock entry throughout Amazon properties.

Technical infrastructure and knowledge administration

The Agentic Media Platform requires refined knowledge processing capabilities to allow real-time decisioning throughout a number of stock sources and marketing campaign aims. Scope3’s proprietary datasets present the inspiration for constant high quality and efficiency optimization.

Knowledge privateness compliance mechanisms are built-in into the platform structure, addressing regulatory necessities throughout completely different markets and jurisdictions. Knowledgeable brokers can implement particular knowledge dealing with insurance policies primarily based on advertiser necessities and relevant rules.

The system helps a number of integration strategies, together with API entry for builders and businesses with technical capabilities. Consumer interface integration offers accessible controls for advertisers preferring managed marketing campaign execution.

Aggressive panorama and market differentiation

The partnership positions Amazon DSP competitively towards different main programmatic platforms by providing distinctive AI-driven capabilities. Conventional DSPs rely totally on concentrating on and optimization options that function inside established programmatic frameworks.

Scope3’s method to model security via {custom} AI fashions quite than key phrase blocking represents a technical development that would affect {industry} practices. The emphasis on sustainability metrics additionally addresses rising advertiser curiosity in environmental affect measurement.

The collaboration demonstrates Amazon’s technique of enhancing DSP capabilities via strategic partnerships quite than solely via inside improvement. This method permits sooner innovation cycles and entry to specialised applied sciences.

Timeline

March 13, 2025: Scope3 proclaims Amazon DSP partnership at Panorama convention, with integration already launched final month in response to Alex Beaurepaire

January 2025: Amazon consolidates first-party ad inventory across owned media properties

December 2024: Amazon DSP enhances display ad targeting with fold position controls

October 2024: Amazon DSP launches goal-based bidding for brand campaign efficiency 

July 2025: Amazon launches ad tech activation partners program

Could 2024: Amazon DSP enhances creative review with asset-level moderation

Could 2024: Amazon DSP bolsters measurement transparency with additional MRC accreditation

Key phrases defined

Amazon DSP: Amazon’s demand-side platform serves as a programmatic promoting expertise that allows advertisers to buy digital advert stock throughout Amazon-owned properties and third-party publishers via automated bidding processes. The platform makes use of machine studying algorithms to optimize marketing campaign efficiency primarily based on advertiser-defined aims equivalent to conversions, attain, or model consciousness, whereas offering entry to Amazon’s intensive first-party knowledge and premium stock sources.

Agentic Media Platform: Scope3’s proprietary expertise framework that permits advertisers and businesses to construct and deploy AI-enabled media merchandise designed for effectivity and sustainability. The platform creates {custom} AI brokers that make autonomous shopping for choices aligned to particular advertising and marketing objectives, using proprietary datasets to make sure consistency and high quality throughout completely different media transaction strategies and areas inside the programmatic ecosystem.

Model Requirements: A specialised function inside Scope3’s providing that makes use of custom-trained AI fashions for media shopping for choices, guaranteeing manufacturers can maximize attain with out compromising model security necessities. Not like conventional key phrase and class blocking approaches, Model Requirements align with advertisers’ particular values and aims whereas sustaining marketing campaign scale via extra refined content material analysis mechanisms.

Programmatic promoting: An automatic technique of shopping for and promoting digital promoting stock via real-time bidding techniques and demand-side platforms. This expertise eliminates handbook insertion order processes by enabling data-driven media buying at scale, utilizing algorithms to judge and bid on advert placements throughout tens of millions of internet sites and functions inside milliseconds of consumer web page hundreds.

AI fashions: Synthetic intelligence techniques educated on particular datasets to make autonomous choices inside outlined parameters and aims. Within the context of Scope3’s Model Requirements, these fashions obtain coaching on particular person model pointers, advertising and marketing aims, and acceptable content material parameters to allow extra nuanced decision-making in comparison with industry-standard blocking approaches that apply uniform restrictions.

Media shopping for: The strategic course of of buying promoting stock throughout numerous digital channels, platforms, and publishers to achieve goal audiences successfully. Fashionable media shopping for more and more depends on programmatic applied sciences and data-driven optimization to maximise marketing campaign efficiency whereas minimizing waste and guaranteeing model security throughout complicated digital promoting ecosystems.

Marketing campaign optimization: The continual strategy of analyzing and adjusting promoting marketing campaign parameters to enhance efficiency metrics equivalent to attain, frequency, conversions, and value effectivity. Superior optimization incorporates machine studying algorithms, real-time bidding changes, and viewers insights to boost marketing campaign effectiveness whereas sustaining price range management and assembly advertiser aims.

Content material provenance: The verification and monitoring of digital content material origin, authenticity, and high quality all through the media provide chain from preliminary creation to closing advert placement. Scope3’s method ensures transparency at every step of the programmatic promoting course of, offering advertisers with confidence of their media placements whereas sustaining visibility into the place and the way their commercials seem.

Q2 2025: The second quarter of 2025 was initially deliberate because the launch timeline for Scope3’s integration with Amazon DSP, however in response to Alex Beaurepaire, the combination truly launched final month, forward of the initially introduced schedule. This earlier availability permits advertiser fast entry to Model Requirements and Agentic Media Platform capabilities with out ready for the initially projected deployment timeline.

Trade transparency: The dedication to offering clear visibility into programmatic promoting processes, together with provide chain intermediaries, charge constructions, and media placement verification. Enhanced transparency addresses advertiser considerations about the place their budgets are spent and the way successfully their commercials attain supposed audiences, significantly necessary given research displaying 42-49% of promoting {dollars} failing to achieve publishers resulting from middleman inefficiencies.

Abstract

Who: Scope3, a public profit company centered on media effectiveness and sustainability, introduced a partnership with Amazon DSP, Amazon’s programmatic promoting platform.

What: The partnership introduces two AI-powered capabilities – Model Requirements and the Agentic Media Platform – designed to optimize media shopping for via {custom} AI fashions and automatic decisioning processes that improve model security with out conventional key phrase blocking limitations.

When: The announcement was made on March 13, 2025, at Scope3’s Panorama convention, with the combination having launched final month in response to Alex Beaurepaire, Advertising and marketing at Scope3.

The place: The mixing can be out there globally via Amazon DSP to each managed service and self-service prospects, with Scope3 sustaining operations throughout North America, Europe, and Asia-Pacific areas.

Why: The partnership addresses {industry} challenges together with lack of transparency in programmatic promoting, inefficient model security mechanisms that restrict marketing campaign attain, and the necessity for extra refined AI-driven optimization that may resolve actual {industry} issues higher than legacy options whereas guaranteeing content material provenance all through the media provide chain.