Director of Content material, Communications & Storytelling at Cority, Chelsea Lassen, joins this episode of the Radically Clear podcast to discover what it means to spark B2B advertising creativity that converts and present up with readability, character, and precise human connection.

Hearken to the episode

Watch the recording

Or subscribe on Spotify, Apple Podcasts and YouTube.

Episode Abstract

What do a shiny swimsuit, a chili pepper hat, and 200 LinkedIn posts have in widespread?

They’re all a part of a daring B2B advertising playbook that’s rewriting the principles on how creativity drives conversion. On this unmissable episode of Radically Clear, Chelsea Lassen opens up concerning the balancing act trendy B2B entrepreneurs constantly face between creativity and accountability.

Reflecting on her time at Chili Piper, one in all B2B tech’s most iconic manufacturers, and her rising affect within the B2B house, Chelsea explores the friction between crafting unforgettable model experiences beneath the fixed strain to show ROI, particularly when the magic doesn’t all the time present up in Salesforce.

From organizing Chili Palooza, a spa-retreat-meets-revenue-generator, to launching social-first initiatives which have turn out to be identified for sparking real conversations, Chelsea reveals why B2B advertising isn’t solely about chasing the subsequent textual content pattern. As a substitute, she candidly shares the way it’s about creating human experiences that stick. And ultimately, all of it comes again to the chili swimsuit: daring strikes that won’t present up in your attribution mannequin, however are precisely what make a model unforgettable.

Sizzling matters

  • The pressure between creativity and efficiency strain in B2B advertising, particularly the battle entrepreneurs face when nice content material sparks conversations however fails to indicate up within the attribution dashboards
  • How artistic risk-taking can differentiate a model and nonetheless drive critical pipeline
  • The right way to stability your model instincts with analytics and curiosity to maneuver the needle

Meet Chelsea

Chelsea Lassen as soon as obtained a CEO acknowledged on Capitol Hill because of a TikTok technique and that just about sums up how she approaches advertising. She’s lately stepped into her function because the Director of Content material, Communications & Storytelling at Cority, the place she’s serving to the world’s most complicated industries present up with readability, character, and precise human connection.

Her background spans fireplace vehicles, craft beer, and B2B SaaS, and throughout all of it, she’s discovered one factor that works: telling the reality in a approach folks truly need to hear. She’s been the primary advertising rent 4 occasions and is aware of the right way to construct from zero with out a blueprint. Her work is rooted in authenticity and pushed by the idea that social isn’t only a advertising channel it’s your model’s handshake with the world.

She collects passport stamps and tattoos with equal enthusiasm; every one tied to a spot, a second, or a dialog that caught. On weekends, she’s most definitely in movement, chasing good views and higher tales.


Source link