Unlocking Hidden Profits with Stacey Hylen

Overview

On this episode of the Duct Tape Advertising and marketing Podcast, John Jantsch interviews Stacey Hylen, internationally acknowledged enterprise coach, progress strategist, and writer of “Hidden Earnings: Extra Purchasers and Money.” Stacey shares actionable insights on how enterprise house owners can uncover untapped income, increase costs with confidence, and create long-term consumer relationships—typically with out spending a dime on new advertising and marketing. The dialog covers why mindset is essential, methods to reposition from commodity to couture, and why small modifications (like a single upsell query) can ship large outcomes.

Concerning the Visitor

Stacey Hylen is a globally acknowledged enterprise coach, progress strategist, and speaker who has spent over 20 years serving to entrepreneurs—from solo companies to Fortune 500s—uncover hidden earnings and increase efficiency. As a former VP for Chet Holmes Worldwide and now the writer of “Hidden Earnings,” Stacey is understood for her sensible, empowering strategy to enterprise progress.

Actionable Insights

• Most enterprise house owners are too near their operations to identify hidden revenue alternatives—outdoors perspective is highly effective.
• Elevating costs is usually the quickest path to revenue, but it surely requires a mindset shift towards abundance and proudly owning your experience.
• Attracting the correct purchasers (and letting go of the mistaken ones) results in greater income, much less value sensitivity, and extra pleasurable work.
• “Revenue leaks” are brought on by specializing in low-impact duties and avoiding important gross sales and advertising and marketing actions.
• Reframing gross sales as service (serving to, not promoting) builds confidence and makes it simpler to draw and shut superb purchasers.
• Previous purchasers are a goldmine—reactivation and “come on again” methods can drive speedy income with minimal effort.
• Upsells and cross-sells (“would you like fries with that?”) on the level of sale create straightforward, recurring revenue boosts.
• Each staff member—not simply gross sales—can (and will) search for alternatives to assist purchasers and add worth.
• Even “commodity” companies can reposition themselves as distinctive, high-value companions via higher packaging, messaging, and consumer expertise.
• Small modifications can have large affect—one new query or course of can improve gross sales by 40% or extra.

Nice Moments (with Timestamps)

• 00:54 – Doubling Income with Hidden Earnings
  Stacey shares how a consumer reactivated previous prospects and tweaked pricing for dramatic progress.
• 02:07 – Overcoming the Worry of Elevating Costs
  Why mindset and confidence are important to charging what you’re price.
• 03:19 – The Energy of Narrowing Your Focus
  How strategic positioning and language appeal to the correct (and repel the mistaken) purchasers.
• 04:58 – Recognizing and Fixing “Revenue Leaks”
  Why low-impact busywork and avoidance maintain companies again from actual progress.
• 06:02 – Gross sales as Service, Not Promoting
  Why reframing the gross sales dialog helps enterprise house owners overcome reluctance and get referrals.
• 08:46 – The “Come on Again” Technique
  How one consumer had their finest month ever by reactivating former prospects—even in December.
• 10:30 – The $700,000 Mistake
  The price of not holding in contact—and the way a single name can get better large misplaced income.
• 12:53 – The Hidden Earnings Framework
  Stacey outlines her step-by-step course of for locating income you have already got.
• 13:47 – Upsells and Cross-Sells on the Level of Sale
  Easy, confirmed methods to extend common transaction worth.
• 15:52 – From Commodity to Couture
  How even price-driven companies can reposition for greater earnings and loyalty.
• 18:00 – Stunning Outcomes with Small Adjustments
  The story of a 48% gross sales improve from a single upsell query.

Pulled Quotes

“Most enterprise house owners are too near see the hidden earnings of their enterprise. It’s about getting resourceful, not simply including sources.”
— Stacey Hylen

“Gross sales is service. For those who’re nice at what you do, you owe it to your purchasers to assist them—and meaning being assured about your worth.”
— Stacey Hylen