The final social feed you scrolled was in all probability dominated by video. That’s been the norm on most social media platforms for a while, however now it’s true of B2B platforms like LinkedIn, too.
Particularly, the short-form video style is an more and more widespread choice for the whole lot from product explainers (which was extremely produced) to CEO soundbites (which weren’t a factor when model mattered greater than individuals). On account of this pure evolution, B2B platforms are evolving into video-first ecosystems. LinkedIn, YouTube Shorts, and even Instagram and Threads are rewarding short-form video with better attain and stronger engagement.
Why short-form video is now dominating B2B channels
The catch: everybody’s making short-form movies. Not everyone is aware of methods to do it nicely.
Creating video content material persistently has historically been a heavy raise. It demanded planning, scripting, filming, enhancing, and sometimes collaboration throughout a number of departments or distributors. And for lean B2B advertising groups, that may be a nonstarter, particularly if you happen to’re juggling a product launch, a marketing campaign calendar, a CEO who desires to “go viral,” and a social dashboard lighting up like a Christmas tree.
AI is (fortunately) flipping that script.
At this time, synthetic intelligence instruments can help entrepreneurs in writing scripts, producing visible content material, cloning voices, subtitling movies, and even optimizing distribution. Entrepreneurs are utilizing these instruments to slash manufacturing time and prices. With a couple of clicks, you may go from thought to publishable video.
However whereas AI makes video creation accessible to all, it doesn’t assure high quality. Or technique. And that’s the place good B2B entrepreneurs want to attract the road between automation and intention.
Really useful for additional studying
From scripting to subtitling: AI’s position in each step
The largest shift AI has dropped at video creation is the compression of the workflow. What as soon as took hours or days now takes minutes.
There are a number of instruments for each facet of the workflow:
1. Scriptwriting and ideation
ChatGPT, Jasper, and extra AI writing instruments can generate outlines, speaking factors, or full scripts in seconds. They will mimic your model’s tone and voice and goal particular audiences, and counsel hooks that resonate along with your purchaser persona. That is particularly helpful for social-first content material, the place brevity and directness are important.
Strategic tip: Use AI to draft a number of tone alternate options of the identical script. Then, take a look at them throughout totally different viewers segments to determine which model performs greatest. This leverages AI’s largest power: its skill that will help you experiment with a number of alternate options. The true magnificence isn’t simply producing extra content material, however producing extra strategically, so you may refine your messaging and double down on what works.
2. Video era and enhancing
Platforms like Pictory, Synthesia, and Runway ML flip textual content into visible content material utilizing AI avatars, inventory footage, or animations. They might help you make a speaking head video with out filming anybody. If you should convert a weblog publish right into a narrated abstract? They will additionally assist with that. These instruments allow scalable video creation throughout product advertising, thought management, and inner communications.
Strategic tip: Use AI video instruments to supply variations of the identical asset optimized by platform: sq. format for LinkedIn, vertical for Instagram Reels, and panorama for embedded weblog posts. Distribution-native content material outperforms repurposed one-size-fits-all clips.
3. Subtitles and accessibility
Submagic, Captions, and related apps immediately generate subtitles, auto-sync them with speech, and allow you to fashion them for various codecs. This not solely hastens enhancing, but it surely additionally boosts accessibility and efficiency. That’s very true on cellular, the place most customers have a tendency to observe movies with the sound muted.
Strategic tip: Don’t simply add subtitles. Model them. Be sure to have constant fonts, colours, and animations to strengthen your model’s visible identification whereas serving to your content material cease the scrolling.
4. Voice cloning and avatars
Instruments like ElevenLabs, Descript, and D-ID can help you create artificial voiceovers and AI presenters. These instruments add consistency to coaching movies and inner updates, however must be used with care. Artificial people can sound unusual and never genuine, and voice clones can backfire if the tone doesn’t match the message, so take your time sorting and selecting the best one.
Strategic tip: When utilizing AI-generated avatars or voices, pair them with brand-relevant backdrops or intro/outro animations to boost their affect. Connecting the artificial narrator and the model context will make the voice really feel extra pure.
The B2B marketer’s dilemma
AI can generate countless video content material. However with out human oversight, it could actually additionally undermine your model.
Consider auto-generated captions. They’re nice for velocity, however they usually butcher model names or misread technical phrases. You’ve in all probability seen this your self and laughed or cringed (neither response you’ll need if you happen to have been the advertising individual accountable for that content material). Artificial narrators have related limitations. They save on voice expertise, however might come throughout as chilly or robotic if not fine-tuned.
That is particularly vital in B2B. Consumers anticipate credibility, readability, and consistency. Even in an off-the-cuff, short-form video format, small errors like a mispronounced product identify or an avatar that doesn’t blink proper can erode belief.
Lo-fi doesn’t imply low-effort. High quality management, enhancing, and intentionality nonetheless matter. That’s what separates a brand-building video from a forgettable scroll previous.
Good methods to make use of AI in B2B video
AI is a strong device when it helps human creativity and doesn’t change it. Listed below are a couple of methods B2B entrepreneurs are utilizing AI video instruments to spice up effectivity with out sacrificing high quality:
- Clip and repurpose: Pull compelling soundbites from webinars, podcasts, or buyer calls and switch them into social-ready clips with branded subtitles.
- Narrate your content material: Convert weblog posts, newsletters, or whitepapers into participating video summaries for executives preferring to observe somewhat than learn.
- Streamline inner comms: Use voice cloning or avatars to rapidly generate inner updates, coaching modules, or government messages.
- Check and iterate quick: Use AI to draft fast explainer movies or product teasers earlier than committing to a complete video marketing campaign.
The secret’s selecting the best use case. When you’re launching a flagship product or sharing a buyer story, you would possibly wish to go full manufacturing. However if you happen to’re summarizing final week’s webinar or previewing an upcoming occasion, AI video is an ideal match.
Use AI, however don’t overlook to maintain your model in body
AI video creation isn’t a gimmick. It’s the brand new baseline. However success is dependent upon technique. It means figuring out your viewers, staying on-brand, and utilizing instruments with intention.
At Oktopost, we perceive how trendy social groups work. That’s why we’re constructing the AI-powered video capabilities B2B entrepreneurs want.
Following our acquisition of Milk Video, we’re integrating quick, clever video enhancing instantly into the Oktopost platform.
Quickly, social groups will be capable to:
- Extract high moments from long-form content material
- Add captions and branding mechanically
- Create short-form clips in minutes
- Schedule and publish seamlessly throughout social channels
As an alternative of piling on new instruments and platforms to modify between, Oktopost customers will be capable to create smarter, quicker video contained in the ecosystem they already belief.
Oktopost is bringing AI video to your workflow, so you may scale smarter, publish quicker, and keep true to your model in each body. Book a demo with our team to find out more.
Fast information to short-form video in B2B advertising
Hey Options of Brief type Movies
Key options of short-form movies
- Size: Usually below 10 minutes, however the candy spot for engagement is commonly 30–60 seconds.
- Format: Vertical movies (portrait mode) work greatest for mobile-first platforms.
- Engagement: Designed to be quick, eye-catching, and scroll-stopping, perfect for right now’s quick consideration spans.
- The place it lives: TikTok, Instagram Reels, YouTube Shorts, and LinkedIn lead the house.
- Why it really works: Brief-form video makes it straightforward to highlight your product, message, or story rapidly sufficient to carry viewers’ consideration.
- Who’s watching: Everybody. Audiences throughout all age teams are watching (and rewatching) these bite-sized movies each day.
Finest practices
- Open sturdy: hook viewers within the first few seconds
- Preserve it tight: stick with 30–60 seconds
- Go vertical: optimize for cellular
- Use knowledge: evaluate efficiency and iterate
Need the TL;DR in movement? Watch this short explainer.
Backside line: Your manufacturing crew now has superpowers.
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