From pitch to fee
Visa plans to be a robust presence on the bottom in these host cities as soon as cardholders arrive. In June in San Francisco—close to Visa’s headquarters and about 45 miles from the World Cup host web site at Levi’s Stadium in Santa Clara, Calif.—Visa teamed with Financial institution of America and Avenue Soccer USA to open the primary of six soccer parks all through the US. Every park will function two professional-grade fields, lighting, digital scoreboards, studying facilities, and spectator seating areas—with new services heading to Denver in August, Kansas Metropolis in September, New York in October, Nashville in November, and Atlanta someday in winter.
Below Avenue Soccer USA’s steering, every park will host youth and grownup leagues, in addition to applications together with after-school tutorial assist and job coaching.
“It’s a strategy to deliver all of those totally different communities collectively and assist present some very fundamental providers and wishes in a enjoyable, interactive, and interesting method that brings some positivity to each youth and adults,” Lawrence stated.
Visa has additionally begun constructing a staff to assist it create a presence on the bottom, signing Spain and FC Barcelona striker Lamine Yamal as a worldwide ambassador whereas additionally serving as an official accomplice of the U.S. males’s soccer staff. Whereas the corporate hasn’t disclosed simply how it will use gamers and groups throughout watch events, appearances, and activations, Visa’s full slate of partnerships, together with a Formula 1 race team, the NFL’s 2026 Tremendous Bowl in Visa’s Bay Space yard, and the upcoming 2026 Milano Cortina Winter Olympics, present ample alternative to advertise Visa’s function within the North American soccer event.
