It’s the most typical phrase in dropping company pitch debriefs.

“You had been our second selection.”

And as somebody who’s heard it various instances within the final 25 years, it’s friggin brutal!

That one sentence is the heartbreak lodge of enterprise improvement. You had been good—simply not fairly ok. Not memorable sufficient. Not persuasive sufficient. Not trusted sufficient.

In a world the place each company enterprise improvement pitch appears like a high-stakes expertise present judged by time-starved, risk-averse decision-makers, being the runner-up means you’re strolling off the stage empty-handed. Once more.

However right here’s the twist: it’s not about working tougher. It’s about working smarter. As a result of one of the best pitch doesn’t all the time win. Essentially the most persuasive one does.

That’s why I created Life’s a Pitch.

It’s the antidote to ending second. A playbook for turning your subsequent company pitch right into a efficiency that earns the YES.

As a result of right here’s the little secret nice presenters gained’t let you know: persuasion isn’t a darkish artwork. It’s a science.

And never realizing that’s the reason most company pitches get it useless flawed.

They consider profitable a pitch is about charisma, chemistry, or intelligent taglines. That helps. However it’s not sufficient. Actual persuasion is rooted in psychology, neuroscience, and behavioral economics. And whenever you perceive the invisible forces at play in each room, each name, each Zoom—you achieve an actual edge.

The Three Keys To Delivering Successful Company Pitches

The Notion of Authority

    Lengthy earlier than you open your mouth, your viewers is sizing you up. Are you credible? Are you an knowledgeable? Ought to they belief what you say?

    Essentially the most persuasive pitchers don’t wait to show authority—they preload it. They design the room, the story, and the setup so the viewers is already leaning in earlier than phrase one. In Life’s a Pitch, I’ll present you the delicate cues that spark on the spot belief—and make them give you the results you want.

    The Structure of Persuasion

      Good tales entertain. Nice tales transfer individuals.

      There’s a construction to persuasion. A rhythm. When you know the way to manage your message in a manner that follows the mind’s pure decision-making course of, individuals don’t simply pay attention—they consider. This webinar unpacks that structure so your concepts don’t simply inform—they rework.

      The Language of Affect

        Phrases matter. However extra importantly—which phrases, when, and the way you utilize them issues extra.

        From neurolinguistic phrasing to energy priming, we’ll discover the delicate tweaks that make your message extra magnetic. Whether or not you’re writing an e mail or presenting a million-dollar proposal, mastering this language makes you unimaginable to disregard.

        Now, you could be considering: “This sounds nice, however I’ve been doing pitches for years. I do know what I’m doing.”

        Perhaps. However then that begs the query… why are you continue to studying?

        In case your company retains listening to “you had been our second selection,” what if the issue isn’t the content material, however the supply?

        What for those who’re dropping to much less succesful opponents just because they’ve cracked the code on affect?

        Life’s a Pitch is your invitation to degree the enjoying area.

        In simply 20 minutes, you’ll study the science-backed secrets and techniques high communicators use to personal the room, earn the belief, and shut the deal.

        If you happen to’re uninterested in dropping by inches, of ending robust however ending second, then it’s time to flip the script.

        Cease pitching. Begin persuading.

        As a result of second place doesn’t pay the payments.


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