This publish was sponsored by Peec.ai. The opinions expressed on this article are the sponsor’s personal.
Step one of any good GEO marketing campaign is creating one thing that LLM-driven answer machines really wish to hyperlink out to or reference.
GEO Technique Elements
Consider experiences you wouldn’t fairly anticipate finding straight in ChatGPT or comparable methods:
- Engaging content like a 3D tour of the Louvre or a digital actuality live performance.
- Stay knowledge like costs, flight delays, accessible resort rooms, and so forth. Whereas LLMs can combine this knowledge through APIs, I see the chance to seize a few of this site visitors in the intervening time.
- Subjects that require EEAT (expertise, experience, authoritativeness, trustworthiness).
LLMs can not have first-hand expertise. However customers need it. LLMs are incentivized to reference sources that present first-hand expertise. That’s simply one of many issues to remember, however what else?
We have to differentiate between two approaches: influencing foundational fashions versus influencing LLM solutions by grounding. The primary is essentially out of attain for many creators, whereas the second presents actual alternatives.
Influencing Foundational Fashions
Foundational fashions are educated on mounted datasets and may’t be taught new info after coaching. For present fashions like GPT-4, it’s too late – they’ve already been educated.
However this issues for the long run: think about a sensible fridge caught with o4-mini from 2025 which may – hypothetically – favor Coke over Pepsi. That bias might affect buying selections for years!
Optimizing For RAG/Grounding
When LLMs can’t reply from their coaching knowledge alone, they use retrieval augmented technology (RAG) – pulling in present info to assist generate solutions. AI Overviews and ChatGPT’s net search work this fashion.
As website positioning professionals, we would like three issues:
- Our content material will get chosen as a supply.
- Our content material will get quoted most inside these sources.
- Different chosen sources help our desired consequence.
Concrete Steps To Succeed With GEO
Don’t fear, it doesn’t take rocket science to optimize your content material and model mentions for LLMs. Truly, loads of conventional website positioning strategies nonetheless apply, with a number of new SEO tactics you may incorporate into your workflow.
Step 1: Be Crawlable
Sounds easy however it’s really an vital first step. When you goal for maximum visibility in LLMs, you have to enable them to crawl your web site. There are numerous totally different LLM crawlers from OpenAI, Anthropic & Co.
A few of them behave so badly that they will set off scraping and DDoS preventions. In case you are robotically blocking aggressive bots, examine in along with your IT workforce and discover a method to not block LLMs you care about.
When you use a CDN, like Fastly or Cloudflare, ensure LLM crawlers should not blocked by default settings.
Step 2: Proceed Gaining Conventional Rankings
Crucial GEO tactic is so simple as it sounds. Do conventional website positioning. Rank nicely in Google (for Gemini and AI Overviews), Bing (for ChatGPT and Copilot), Courageous (for Claude), and Baidu (for DeepSeek).
Step 3: Goal the Question Fanout
The present technology of LLMs really does just a little greater than easy RAG. They generate a number of queries. That is referred to as query fanout.
For instance, once I just lately requested ChatGPT “What’s the newest Google patent mentioned by SEOs?”, it carried out two net searches for “newest Google patent mentioned by SEOs patent 2025 website positioning discussion board” and “newest Google patent SEOs 2025 mentioned”.
Recommendation: Verify the everyday question fanouts on your prompts and attempt to rank for these key phrases as nicely.
Typical fanout-patterns I see in ChatGPT are appending the time period “boards” once I ask what persons are discussing and appending “interview” once I ask questions associated to an individual. The present 12 months (2025) is commonly added as nicely.
Beware: fanout patterns differ between LLMs and may change over time. Patterns we see as we speak might not be related anymore in 12 months.
Step 4: Maintain Consistency Throughout Your Model Mentions
That is one thing easy everybody ought to do – each as an individual and an enterprise. Ensure you are constantly described on-line. On X, LinkedIn, your personal web site, Crunchbase, Github – all the time describe your self the identical means.
In case your X and LinkedIn profiles say you’re a “GEO advisor for small companies”, don’t change it to “AIO knowledgeable” on Github and “LLMO Freelancer” in your press releases.
I’ve seen folks obtain constructive outcomes inside a number of days on ChatGPT and Google AI Overviews by merely having a constant self description throughout the net. This additionally applies to PR protection – the extra and higher protection you may get hold of on your model, the extra doubtless LLMs are to parrot it again to customers.
Step 5: Keep away from JavaScript
As an website positioning, I all the time ask for as little JavaScript utilization as attainable. As a GEO, I demand it!
Most LLM crawlers can not render JavaScript. In case your principal content material is hidden behind JavaScript, you might be out.
Step 6: Embrace Social Media & UGC
Unsurprisingly, LLMs appear to depend on reddit and Wikipedia quite a bit. Each platforms supply user-generated-content on nearly each subject. And due to a number of layers of community-driven moderation, plenty of junk and spam is already filtered out.
Whereas each may be gamed, the typical reliability of their content material continues to be much better than on the web as an entire. Each are additionally recurrently up to date.
reddit additionally supplies LLM labs with knowledge into how folks focus on matters on-line, what language they use to explain totally different ideas, and information on obscure area of interest matters.
We will fairly assume that moderated UGC discovered on platforms like reddit, Wikipedia, Quora, and Stackoverflow will keep related for LLMs.
I don’t advocate spamming these platforms. Nevertheless, in case you can affect the way you and opponents present up there, you would possibly wish to accomplish that.
Step 7: Create For Machine-Readability & Quotability
Write content material that LLMs perceive and wish to cite. Nobody has figured this one out completely but, however right here’s what appears to work:
- Use declarative and factual language. As a substitute of writing “We’re kinda positive this shoe is sweet for our prospects”, write “96% of patrons have self-reported to be proud of this shoe.”
- Add schema. It has been debated many occasions. Not too long ago, Fabrice Canel (Principal Product Supervisor at Bing) confirmed that schema markup helps LLMs to know your content material.
- If you wish to be quoted in an already current AI Overview, have content material with comparable size to what’s already there. Whereas you shouldn’t simply copy the present AI Overview, having excessive cosine equally helps. And for the nerds: sure, given normalization, you may in fact use the dot product as a substitute of cosine similarity.
- When you use technical phrases in your content material, clarify them. Ideally in a easy sentence.
- Add summaries of lengthy textual content paragraphs, lists of opinions, tables, movies, and different forms of difficult-to-cite content material codecs.
Step 8: Optimize your Content material
The unique GEO paperIf we take a look at GEO: Generative Engine Optimization (arXiv:2311.09735) , What Proof Do Language Fashions Discover Convincing? (arXiv:2402.11782v1), and comparable scientific research, the reply is evident. It relies upon!
To be cited for some matters in some LLMs, it helps to:
- Add distinctive phrases.
- Have professional/cons.
- Collect person opinions.
- Quote specialists.
- Embrace quantitative knowledge and title your sources.
- Use straightforward to know language.
- Write with constructive sentiment.
- Add product textual content with low perplexity (predictable and well-structured).
- Embrace extra lists (like this one!).
Nevertheless, for different mixtures of matters and LLMs, these measures may be counterproductive.
Till broadly accepted finest practices evolve, the one recommendation I can provide is do what is sweet for customers and run experiments.
Step 9: Keep on with the Details
For over a decade, algorithms have extracted information from textual content as triples like (Topic, Predicate, Object) — e.g., (Woman Liberty, Location, New York). A textual content that contradicts identified information could seem untrustworthy. A textual content that aligns with consensus however provides distinctive information is good for LLMs and information graphs.
So keep on with the established information. And add distinctive info.
Step 10: Spend money on Digital PR
All the pieces mentioned right here is not only true on your personal web site. It’s also true for content material on different web sites. One of the best ways to affect it? Digital PR!
The extra and higher protection you may get hold of on your model, the extra doubtless LLMs are to parrot it again to customers.
I’ve even seen instances the place advertorials had been used as sources!
Concrete GEO Workflows To Strive
Earlier than I joined Peec AI, I used to be a buyer. Right here is how I used the device – and the way I counsel our prospects to make use of it.
Study Who Your Rivals Are
Identical to with conventional website positioning, utilizing a great GEO device will typically reveal surprising opponents. Frequently take a look at a listing of robotically recognized opponents. For many who shock you, examine through which prompts they’re talked about. Then examine the sources that led to their inclusion. Are you represented correctly in these sources? If not, act!
Is a competitor referenced due to their PeerSpot profile however you’ve zero opinions there? Ask prospects for a assessment.
Was your competitor’s CEO interviewed by a Youtuber? Attempt to get on that present as nicely. Or publish your personal movies focusing on comparable key phrases.
Is your competitor recurrently featured on prime 10 lists the place you by no means make it to the highest 5? Supply the writer who created the listing an affiliate deal they can not decline. With the subsequent content material replace, you’re nearly assured to be the brand new primary.
Perceive the Sources
When performing search grounding, LLMs depend on sources.
Take a look at the highest sources for a big set of related prompts. Ignore your personal web site and your opponents for a second. You would possibly discover a few of these:
- A group like Reddit or X. Grow to be a part of the group and be part of the dialogue. X is your finest guess to affect outcomes on Grok.
- An influencer-driven web site like YouTube or TikTok. Rent influencers to create movies. Make certain to instruct them to focus on the appropriate key phrases.
- An affiliate writer. Purchase your method to the highest with increased commissions.
- A information and media writer. Purchase an advertorial and/or goal them along with your PR efforts. In sure instances, you would possibly wish to contact their industrial content material division.
You can too try this in-depth guide on how to deal with different kinds of source domains.
Goal Question Fanout
After getting noticed which searches are triggered by question fanout on your most related prompts, create content material to focus on them.
By yourself web site. With posts on Medium and LinkedIn. With press releases. Or just by paying for article placements. If it ranks nicely in search engines like google and yahoo, it has an opportunity to be cited by LLM-based reply engines.
Place Your self for AI-Discoverability
Generative Engine Optimization is not non-obligatory – it’s the brand new frontline of natural development. At Peec AI, we’re constructing the instruments to trace, affect, and win on this new ecosystem.
Generative Engine Optimization is not non-obligatory – it’s the brand new frontline of natural development. We presently see shoppers rising their LLM site visitors by 100% each 2 to three months. Generally with as much as 20x the dialog price of typical website positioning site visitors!
Whether or not you’re shaping AI solutions, monitoring model mentions, or pushing for supply visibility, now could be the time to behave. The LLMs shoppers will belief tomorrow are being educated as we speak.
Picture Credit
Featured Picture: Picture by Peec.ai Used with permission.
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