Community Intelligence and the Future of Reddit Marketing

[17:14] Neighborhood Intelligence Platform — Roxy unveils Reddit’s largest innovation: “One is named Reddit Insights, and you’ll consider this like an influence software for a strategist or a media planner. They will merely kind it in, and we will let you know, ‘It is a synthesis of what you simply queried.’ That used to take two to 3 weeks.” The AI-powered software gives on the spot evaluation of 20 years of Reddit conversations.

[15:33] Turning Unfavourable Conversations Into Wins — On dealing with criticism, Roxy explains the chance: “As an alternative of shying away, they present up and so they say, ‘We hear that you simply’ve acquired some suggestions for us, and I’m going to return earlier than you, and I wish to have a dialog, and I wish to let you know what we’re doing to assist deal with a few of these points.’ And also you, in that second, you could have an actual alternative to win over the patron and to actually change their perspective.”